Professional Certificate in Web Analytics and Metrics in Marketing.

Monday, 16 February 2026 07:43:50

International applicants and their qualifications are accepted

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Overview

Overview

Web Analytics and Metrics

Unlock the power of data-driven marketing with our Professional Certificate in Web Analytics and Metrics.

Designed for marketing professionals, this course equips you with the skills to measure, analyze, and optimize website performance.

Gain a deep understanding of web analytics tools, metrics, and methodologies to inform data-driven decisions.

Learn how to track user behavior, identify areas for improvement, and create data-driven marketing strategies.

Some key concepts include Google Analytics, Conversion Rate Optimization, and Data-Driven Marketing.

By the end of this course, you'll be able to measure the success of your marketing campaigns and make data-driven decisions.

Take the first step towards becoming a data-driven marketer and explore our Professional Certificate in Web Analytics and Metrics today!

Web Analytics is the backbone of any successful marketing strategy, and this Professional Certificate course will equip you with the skills to measure, analyze, and optimize your online performance. By mastering web analytics and metrics, you'll gain a deeper understanding of your audience's behavior, preferences, and pain points. This course offers web analytics training that covers key concepts, tools, and techniques, including data analysis, reporting, and visualization. With this certification, you'll enjoy career prospects in digital marketing, data analysis, and business intelligence. Unique features include hands-on projects, industry expert guest lectures, and a supportive community of peers.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Web Analytics Fundamentals •
• Data Collection and Tracking Methods •
• Web Analytics Tools and Software •
• Google Analytics Certification •
• Conversion Rate Optimization •
• User Behavior Analysis •
• A/B Testing and Experimentation •
• Data Visualization and Reporting •
• Web Metrics and KPIs •
• Marketing Attribution Modeling

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in Web Analytics and Metrics in Marketing.

The Professional Certificate in Web Analytics and Metrics in Marketing is a comprehensive program designed to equip marketing professionals with the skills and knowledge required to measure and analyze website data effectively. This certificate program typically takes around 4-6 months to complete, with a duration of approximately 12-16 weeks. Students can expect to spend around 10-15 hours per week on coursework and assignments. Upon completion of the program, students can expect to gain a solid understanding of web analytics and metrics, including data collection, analysis, and interpretation. They will also learn how to use tools such as Google Analytics and other web analytics software to measure website performance and track key metrics. The program covers a range of topics, including web analytics fundamentals, data analysis and interpretation, and metrics and KPIs. Students will also learn how to use data to inform marketing decisions and optimize website performance. The Professional Certificate in Web Analytics and Metrics in Marketing is highly relevant to the digital marketing industry, where data-driven decision making is becoming increasingly important. By gaining the skills and knowledge required to measure and analyze website data effectively, marketing professionals can make more informed decisions and drive business results. The program is designed to be flexible and accessible, with online coursework and assignments that can be completed at the student's own pace. This makes it an ideal option for working professionals who need to balance their studies with their existing commitments. Overall, the Professional Certificate in Web Analytics and Metrics in Marketing is a valuable investment for marketing professionals who want to stay ahead of the curve in terms of data-driven decision making.

Why this course?

Web Analytics and Metrics have become a crucial aspect of marketing in today's digital landscape. According to a survey by the Institute of Direct Marketing (IDMA), 85% of marketers in the UK use web analytics to measure the effectiveness of their online campaigns. This has led to an increased demand for professionals with expertise in web analytics and metrics.
Year Number of Marketers Using Web Analytics
2015 60%
2018 80%
2020 85%
This section highlights the significance of web analytics and metrics in marketing, citing UK-specific statistics. The Google Charts library is used to create a 3D column chart that displays the growth in web analytics adoption in the UK over the years. The chart is responsive and adapts to all screen sizes, ensuring a seamless user experience.

Who should enrol in Professional Certificate in Web Analytics and Metrics in Marketing. ?

Ideal Audience for Professional Certificate in Web Analytics and Metrics in Marketing Are you a marketing professional looking to measure the impact of your online campaigns? Do you want to gain insights into customer behavior and optimize your website's performance? If so, this certificate is perfect for you.
Key Characteristics: You should have a basic understanding of marketing principles and be familiar with digital tools such as Google Analytics. In the UK, 71% of marketers use data and analytics to inform their decisions, and 63% believe that data-driven marketing is essential for business success.
Career Goals: Upon completing this certificate, you can expect to gain skills in web analytics and metrics, enabling you to measure website performance, track customer behavior, and optimize marketing campaigns. In the UK, the average salary for a digital marketing manager is £43,000 per year, and 45% of marketers believe that data analysis is a key skill for career advancement.
Prerequisites: No prior experience is required, but a basic understanding of marketing principles and digital tools is recommended. The course is designed to be accessible to learners with varying levels of experience, and all materials and resources are provided.