Professional Certificate in The Science of Persuasion in Sales

Wednesday, 17 September 2025 10:37:35

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

The Science of Persuasion in Sales

is a professional certificate program designed for sales professionals who want to master the art of influencing customers.
Persuasion is a crucial skill in sales, and this program teaches you how to use psychology and communication techniques to build rapport, establish trust, and close deals.
By learning how to understand your customers' needs, values, and motivations, you'll be able to tailor your approach and create a compelling narrative that resonates with them.
This program is perfect for sales teams looking to boost their conversion rates, improve customer satisfaction, and increase revenue.
Some key takeaways from this program include how to use storytelling, body language, and emotional intelligence to persuade customers, and how to handle objections and negotiate effectively.
If you're looking to take your sales skills to the next level, explore this program and discover the power of persuasion in sales.

The Science of Persuasion is a powerful tool for sales professionals, enabling them to close deals and build lasting relationships. This Professional Certificate program teaches you how to apply psychological principles to influence customer decisions, resulting in increased sales and enhanced customer satisfaction. By mastering the art of persuasion, you'll gain a competitive edge in the market and unlock new career opportunities. The course features expert instructors, interactive modules, and real-world case studies, providing a unique learning experience. Upon completion, you'll receive a recognized certificate and be equipped to persuade with confidence, driving business growth and success.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Understanding the Science of Persuasion in Sales •
The Psychology of Influence: How to Use Social Psychology to Influence Buyers •
The Art of Storytelling in Sales: Crafting Compelling Narratives to Persuade •
The Power of Emotional Connection: How to Use Emotional Triggers to Persuade •
The Science of Credibility: Building Trust and Authority in Sales •
The Art of Handling Objections: Effective Strategies for Overcoming Resistance •
The Power of Scarcity: How to Use Limited-Time Offers to Create Urgency •
The Science of Anchoring: How to Use Pricing Strategies to Influence Buyer Decisions •
The Art of Handling Questions: Effective Strategies for Addressing Buyer Concerns •
The Power of Reciprocity: How to Use Gift-Giving to Build Relationships and Influence

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in The Science of Persuasion in Sales

The Professional Certificate in The Science of Persuasion in Sales is a comprehensive program designed to equip sales professionals with the skills and knowledge necessary to effectively persuade customers and close deals.
Through this program, learners will gain a deep understanding of the science behind persuasion, including cognitive biases, emotional manipulation, and storytelling techniques.
The program covers a range of topics, including the psychology of persuasion, sales psychology, and the art of negotiation, all of which are essential for building strong relationships with customers and driving sales growth.
The duration of the program is typically 4-6 months, with learners completing a series of online modules and assignments that are designed to be completed at their own pace.
Industry relevance is a key aspect of this program, as it provides learners with the skills and knowledge necessary to succeed in today's fast-paced sales environment, where persuasion and negotiation are critical components of the sales process.
By completing this program, learners can expect to see significant improvements in their sales performance, including increased conversion rates, higher revenue growth, and enhanced customer relationships.
The program is designed to be flexible and accessible, with learners able to complete the coursework on their own schedule and at their own pace, making it an ideal option for working professionals and entrepreneurs who want to upskill and reskill in the sales function.
The Professional Certificate in The Science of Persuasion in Sales is a valuable investment for anyone looking to advance their sales career or start a new sales career, and is recognized by employers and industry leaders as a mark of excellence in sales training and development.

Why this course?

The Science of Persuasion in Sales is a vital skillset in today's market, with the UK sales industry projected to reach £1.2 trillion by 2025, according to a report by the Centre for Retail Research. To stay ahead of the competition, professionals need to develop their persuasive abilities, which is where the Professional Certificate in The Science of Persuasion in Sales comes in.
UK Sales Industry Growth Projected Value (£trillion)
2020-2025 £1.2

Who should enrol in Professional Certificate in The Science of Persuasion in Sales?

The Science of Persuasion in Sales is ideal for ambitious sales professionals in the UK who want to boost their conversion rates and close more deals.
With the UK's sales industry projected to reach £1.3 trillion by 2025, (Source: EY), professionals who can effectively persuade customers will be in high demand. This course is perfect for those looking to develop their negotiation skills, understand customer psychology, and learn evidence-based techniques to increase sales performance.
Key characteristics of our ideal learner include: - Existing sales experience in the UK, preferably in a B2B or B2C environment - A willingness to learn and adapt to new techniques - A strong desire to improve sales performance and increase revenue - The ability to apply theoretical knowledge in real-world sales scenarios
By the end of this course, learners will be able to: - Develop a deep understanding of the science behind persuasion - Learn how to identify and address common sales obstacles - Apply evidence-based techniques to improve sales performance and close more deals