Professional Certificate in The Influence and Persuasion in Sales & Marketing

Tuesday, 16 September 2025 21:07:57

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

The Influence and Persuasion in Sales & Marketing

is a Professional Certificate program designed for sales and marketing professionals who want to master the art of influencing and persuading customers.
Develop your skills in understanding human behavior, building rapport, and crafting compelling messages that drive results. This program will help you to improve your sales performance and boost your marketing efforts. You'll learn how to analyze customer needs, identify pain points, and create tailored solutions that resonate with your audience.
By the end of the program, you'll be equipped with the knowledge and tools to build strong relationships with your customers and drive business growth. So why wait? Explore this Professional Certificate program today and take the first step towards becoming a more effective sales and marketing influencer.

Influence and Persuasion is a crucial skill in sales and marketing, and our Professional Certificate program will teach you how to master it. By learning the art of Influence and Persuasion, you'll be able to build stronger relationships with clients, increase sales, and drive business growth. This course will equip you with the knowledge and tools to understand your target audience, craft compelling messages, and navigate complex sales conversations. With Influence and Persuasion skills, you'll enjoy better career prospects, including leadership roles in sales and marketing. You'll also gain a competitive edge in the job market.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Understanding the Art of Influence in Sales & Marketing
•
• The Science of Persuasion: Cognitive Biases and Heuristics
•
• Building Rapport and Trust: The Power of Emotional Connection
•
• Effective Communication Strategies for Influencing Buyers
•
• The Role of Storytelling in Persuasion and Influence
•
• Understanding Buyer Psychology and Decision-Making Processes
•
• Crafting Compelling Messages and Value Propositions
•
• The Impact of Nonverbal Communication on Influence and Persuasion
•
• Advanced Techniques for Handling Objections and Navigating Resistance

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in The Influence and Persuasion in Sales & Marketing

The Professional Certificate in The Influence and Persuasion in Sales & Marketing is a comprehensive program designed to equip learners with the skills and knowledge required to succeed in the field of sales and marketing.
This program focuses on teaching learners how to effectively influence and persuade customers, ultimately driving sales and revenue growth for organizations.
Through a combination of theoretical and practical learning, learners will gain a deep understanding of the psychological and behavioral aspects of influence and persuasion, as well as the latest marketing strategies and techniques.
Upon completion of the program, learners can expect to achieve the following learning outcomes:
- Develop a deep understanding of the principles of influence and persuasion in sales and marketing
- Learn how to analyze customer behavior and tailor marketing strategies to maximize influence and persuasion
- Develop effective communication and interpersonal skills to build strong relationships with customers and stakeholders
- Understand how to measure and evaluate the effectiveness of influence and persuasion strategies
The Professional Certificate in The Influence and Persuasion in Sales & Marketing is a self-paced online program that can be completed in approximately 4-6 months.
The program consists of 8 modules, each covering a specific aspect of influence and persuasion in sales and marketing.
The program is highly relevant to the sales and marketing industry, as it provides learners with the skills and knowledge required to drive sales growth and revenue expansion.
Many organizations recognize the importance of influence and persuasion in sales and marketing, and this program is designed to equip learners with the skills and knowledge required to succeed in this field.
Upon completion of the program, learners can expect to see significant improvements in their sales and marketing performance, as well as increased revenue growth for their organization.
The Professional Certificate in The Influence and Persuasion in Sales & Marketing is a valuable addition to any sales and marketing professional's skillset, and is highly recommended for those looking to advance their careers in this field.

Why this course?

The Influence and Persuasion in Sales & Marketing is a vital skillset in today's market, with the UK sales industry valued at £1.3 trillion (Source: Office for National Statistics, 2022). To stay competitive, professionals need to develop their ability to influence and persuade customers, making a Professional Certificate in this area highly relevant. According to a survey by the Chartered Institute of Marketing, 75% of marketers believe that influencing and persuading customers is a key skill for success (Source: CIM, 2020). This highlights the importance of effective communication and persuasion in sales and marketing.
Year Percentage of Marketers Believing Influencing and Persuading Customers is Key
2019 65%
2020 70%
2021 75%
2022 80%

Who should enrol in Professional Certificate in The Influence and Persuasion in Sales & Marketing?

The Influence and Persuasion in Sales & Marketing is ideal for ambitious professionals in the UK looking to boost their career prospects and increase their earning potential.
Key characteristics of our target audience include: - Sales and marketing professionals with 2-5 years of experience, seeking to advance their careers in the UK.
- Individuals with a strong interest in understanding human psychology and behavior, and how to apply this knowledge to drive sales and marketing success. - Those looking to develop their negotiation and persuasion skills, and improve their ability to influence others in a professional setting.
- Professionals in the UK who want to stay ahead of the competition and increase their earning potential, with a median salary of £40,000-£60,000 per annum. - Individuals who value continuous learning and professional development, and are looking for a flexible and engaging online course that can be completed in just a few months.