Professional Certificate in Strategic Marketing for PhD Students

Tuesday, 17 February 2026 13:12:17

International applicants and their qualifications are accepted

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Overview

Overview

Strategic Marketing

is a crucial skill for PhD students to master, as it enables them to analyze and develop effective marketing strategies for their research projects.
Some PhD students may struggle to apply marketing concepts to their research, but this certificate program is designed to bridge this gap.
Through a series of modules, learners will gain a deep understanding of marketing principles, including market research, segmentation, targeting, and positioning.
By the end of the program, learners will be able to develop a comprehensive marketing plan that aligns with their research goals.
This program is ideal for PhD students who want to enhance their research skills and contribute to the development of innovative marketing strategies.
Explore the Professional Certificate in Strategic Marketing and discover how it can help you achieve your research objectives.

Strategic Marketing is a crucial skill for PhD students to master, and our Professional Certificate program is designed to equip you with the knowledge and expertise to succeed. By completing this course, you'll gain a deep understanding of strategic marketing principles, including market analysis, competitive analysis, and campaign development. You'll also learn how to apply data-driven insights to inform your marketing decisions and measure campaign effectiveness. With this certificate, you'll be well-positioned for a career in marketing, with opportunities in research, academia, or industry. Our unique feature is the opportunity to work on real-world projects with industry partners.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Market Research and Analysis •
• Brand Management and Positioning •
• Digital Marketing Strategies •
• Customer Segmentation and Targeting •
• Marketing Mix and Product Life Cycle •
• Competitive Analysis and Market Trends •
• Data-Driven Marketing Decisions •
• International Marketing and Globalization •
• Marketing Communications and Public Relations

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in Strategic Marketing for PhD Students

The Professional Certificate in Strategic Marketing for PhD Students is designed to equip students with the necessary skills to apply strategic marketing principles in their research and academic careers.
This program focuses on developing a deep understanding of marketing strategy, market research, and competitive analysis, which are essential for PhD students in various fields.
Upon completion of the program, students will be able to analyze complex marketing problems, develop effective marketing strategies, and evaluate the impact of marketing initiatives on business outcomes.
The duration of the program is typically 12 weeks, with 4 modules that cover strategic marketing planning, market research and analysis, digital marketing, and marketing metrics and evaluation.
The program is highly relevant to the marketing industry, as it provides students with a comprehensive understanding of strategic marketing principles and practices.
PhD students can apply the knowledge and skills gained from this program to their research projects, contributing to the development of innovative marketing strategies and theories.
The program is designed to be flexible and accessible, with online learning options that cater to the needs of working professionals and students.
Upon completion of the program, students will receive a Professional Certificate in Strategic Marketing, which can be added to their resume or LinkedIn profile, enhancing their career prospects in academia and industry.
The program is taught by experienced marketing professionals and academics, providing students with a unique opportunity to learn from industry experts and engage in discussions with peers from diverse backgrounds.
The Professional Certificate in Strategic Marketing for PhD Students is an excellent way for students to enhance their knowledge and skills in strategic marketing, positioning themselves for success in their academic and professional careers.

Why this course?

Professional Certificate in Strategic Marketing is a highly sought-after credential for PhD students in today's market. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK consider a postgraduate qualification to be essential for career progression (Source: CIM, 2020). The same survey revealed that 60% of respondents believed that a professional certificate in marketing would enhance their employability.
Statistic Value
Number of marketers in the UK 1.3 million
Percentage of marketers with a postgraduate qualification 25%
Value of the marketing industry in the UK £2.2 trillion

Who should enrol in Professional Certificate in Strategic Marketing for PhD Students?

Ideal Audience PhD Students in Marketing or related fields
Characteristics Currently pursuing or have completed a PhD in Marketing, Business, or a related field, with a strong interest in strategic marketing and its applications.
Background Professionals with a solid foundation in marketing principles, research methods, and academic writing, seeking to enhance their skills and knowledge in strategic marketing to stay competitive in the UK job market.
Career Goals To develop expertise in strategic marketing, improve research skills, and increase employability in senior marketing roles, such as marketing manager or director, in the UK.
Prerequisites A strong understanding of marketing principles, research methods, and academic writing, as well as a solid foundation in business and management.