Professional Certificate in Strategic Marketing Planning

Monday, 16 February 2026 18:25:41

International applicants and their qualifications are accepted

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Overview

Overview

Strategic Marketing Planning

is designed for marketing professionals seeking to enhance their skills in developing effective marketing strategies. This course is ideal for marketing managers and business owners looking to improve their team's performance and drive business growth.

Through a combination of lectures, case studies, and group exercises, learners will gain a deep understanding of the marketing planning process, including market analysis, target audience identification, and campaign execution.

By the end of the course, learners will be able to create a comprehensive marketing plan that aligns with their organization's goals and objectives, and drive real results.

Don't miss out on this opportunity to take your marketing skills to the next level. Explore the Professional Certificate in Strategic Marketing Planning today and start achieving your business goals.

Strategic Marketing Planning is a comprehensive course that equips professionals with the skills to develop and implement effective marketing strategies. By gaining a deep understanding of market analysis, competitive analysis, and marketing mix optimization, learners can strategic marketing planning skills to drive business growth. The course covers key topics such as market research, brand management, and digital marketing, providing learners with a solid foundation for success in the industry. With strategic marketing planning skills, learners can expect career prospects in senior marketing roles, increased earning potential, and the ability to drive business results.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Market Research and Analysis •
Target Market Segmentation and Profiling •
Competitor Analysis and Market Mapping •
Marketing Mix (4 Ps) - Product, Price, Place, Promotion •
Brand Positioning and Brand Identity •
Marketing Objectives and Key Performance Indicators (KPIs) •
Strategic Marketing Planning Framework •
Marketing Budgeting and Resource Allocation •
Marketing Strategy Development and Implementation •
Continuous Monitoring and Evaluation of Marketing Performance

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in Strategic Marketing Planning

The Professional Certificate in Strategic Marketing Planning is a comprehensive course designed to equip learners with the necessary skills and knowledge to develop and implement effective marketing strategies.
This program focuses on teaching learners how to analyze market trends, identify target audiences, and create tailored marketing plans that drive business growth and revenue.
Upon completion of the course, learners can expect to gain the following learning outcomes: develop a deep understanding of marketing principles and strategies, learn how to conduct market research and analyze data to inform marketing decisions, acquire skills in creating compelling marketing campaigns and messaging, understand how to measure and evaluate the success of marketing initiatives.
The duration of the Professional Certificate in Strategic Marketing Planning is typically 4-6 months, with learners completing a series of online modules and assignments.
The course is highly relevant to the marketing industry, with a focus on teaching learners how to develop strategic marketing plans that align with business objectives and drive long-term success.
Learners who complete the Professional Certificate in Strategic Marketing Planning can expect to see significant improvements in their career prospects, with many employers seeking candidates with this level of expertise.
The course is also highly relevant to small and medium-sized businesses, as it provides them with the skills and knowledge needed to develop effective marketing strategies and compete in a crowded marketplace.
Overall, the Professional Certificate in Strategic Marketing Planning is an excellent choice for anyone looking to develop their marketing skills and knowledge, and advance their career in this field.

Why this course?

Strategic Marketing Planning is a vital skill in today's market, with the UK's marketing industry valued at £1.3 billion (Source: Marketing Week, 2022). To stay competitive, businesses need professionals who can develop and implement effective marketing strategies. A Professional Certificate in Strategic Marketing Planning can equip learners with the necessary skills and knowledge to drive business growth.
UK Marketing Industry Value (£ billion) Growth Rate (%)
£1.3 billion 3.5%
£1.4 billion 4.2%
£1.5 billion 5.0%

Who should enrol in Professional Certificate in Strategic Marketing Planning ?

Ideal Audience for Professional Certificate in Strategic Marketing Planning Marketing professionals, business owners, and entrepreneurs in the UK looking to upskill and reskill in strategic marketing planning are the ideal candidates for this course.
Job Roles Marketing managers, brand managers, product managers, business development managers, and those in related roles can benefit from this course.
Industry Sectors The course is relevant to various industries, including retail, finance, technology, and healthcare, where strategic marketing planning is crucial for business success.
Career Benefits Upon completion, learners can expect to see improvements in their career prospects, with 75% of UK marketers reporting an increase in salary after completing a marketing course.
Learning Outcomes Learners will gain a comprehensive understanding of strategic marketing planning, including market analysis, competitive analysis, and campaign development, enabling them to drive business growth and success.