Professional Certificate in Strategic Marketing Audit for MBAs

Sunday, 14 September 2025 10:11:25

International applicants and their qualifications are accepted

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Overview

Overview

Strategic Marketing Audit

is designed for MBA students seeking to enhance their marketing skills. This program helps learners develop a comprehensive understanding of marketing strategies and tactics.

By completing this certificate, you will gain the ability to analyze and improve marketing performance, identify areas for growth, and develop effective marketing plans.

Some key concepts covered in the course include market research, competitor analysis, and campaign evaluation.

Through a combination of lectures, case studies, and group discussions, you will learn how to apply strategic marketing principles to real-world business scenarios.

Upon completion, you will be able to apply your knowledge to drive business growth and improve marketing outcomes.

Take the first step towards becoming a strategic marketing expert and explore the Professional Certificate in Strategic Marketing Audit today.

Strategic Marketing Audit is a comprehensive program designed for MBAs, equipping them with the skills to conduct a thorough marketing audit and develop effective strategies. This course offers key benefits such as enhanced critical thinking, improved analytical skills, and a deeper understanding of market trends. Upon completion, participants can expect career prospects in senior marketing roles, with a median salary increase of up to 20%. Unique features of the course include interactive case studies, expert guest lectures, and a personalized project. By the end of the program, participants will be able to conduct a strategic marketing audit and create a tailored marketing plan.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Market Analysis and Planning •
Competitor Analysis and Benchmarking •
Marketing Mix (4 Ps) and Segmentation •
Target Market Identification and Selection •
Positioning and Branding Strategies •
Marketing Mix Optimization and Rebalancing •
Performance Measurement and Evaluation •
Strategic Marketing Planning and Implementation •
Digital Marketing and E-commerce Strategies •
Global Marketing and Cultural Considerations

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in Strategic Marketing Audit for MBAs

The Professional Certificate in Strategic Marketing Audit is a specialized program designed for MBA students and marketing professionals who want to enhance their skills in strategic marketing audit. This program is ideal for those looking to gain a deeper understanding of marketing strategy, competitive analysis, and market research. The learning outcomes of this program include developing a comprehensive marketing audit framework, analyzing market trends and competitor activity, and creating a strategic marketing plan that drives business growth. Participants will also learn how to evaluate marketing performance, identify areas for improvement, and implement data-driven marketing strategies. The duration of the program is typically 6-8 weeks, with a flexible online schedule that allows participants to complete coursework at their own pace. This makes it an excellent option for working professionals who need to balance their studies with their existing commitments. The Professional Certificate in Strategic Marketing Audit is highly relevant to the marketing industry, as it provides participants with the skills and knowledge needed to conduct a thorough marketing audit and develop a strategic marketing plan. This is particularly important in today's fast-paced business environment, where companies need to stay ahead of the competition and adapt to changing market conditions. By completing this program, participants can enhance their career prospects and take their marketing skills to the next level. They will be able to apply their knowledge and skills in a real-world setting, making them more attractive to potential employers and clients.

Why this course?

Strategic Marketing Audit is a crucial skill for MBAs in today's market, with the UK's marketing industry valued at £1.3 trillion (Source: Institute of Marketing). To stay competitive, marketers need to be able to analyze and improve their marketing strategies. A Professional Certificate in Strategic Marketing Audit can help MBAs develop the necessary skills to do so.
UK Marketing Industry Value (£trillion) Growth Rate (%)
£1.3 2.5
£1.5 3.2
£1.7 3.9

Who should enrol in Professional Certificate in Strategic Marketing Audit for MBAs?

Ideal Audience for Professional Certificate in Strategic Marketing Audit for MBAs Strategic Marketing Audit
Professionals with an MBA degree seeking to enhance their marketing skills and knowledge Marketing professionals, business analysts, and management consultants
Individuals working in the UK's marketing industry, with a focus on those in the following roles: Marketing managers, brand managers, and product managers
Those looking to stay up-to-date with the latest marketing trends and best practices in the UK, such as the impact of Brexit on the marketing industry Individuals seeking to improve their strategic thinking and problem-solving skills in marketing
Professionals seeking to demonstrate their expertise and commitment to ongoing professional development, as highlighted by the Chartered Institute of Marketing (CIM) Those looking to advance their careers in marketing and related fields, with a focus on the UK's growing demand for skilled marketing professionals