Professional Certificate in Strategic Account Planning in Sales

Tuesday, 17 February 2026 11:19:50

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

Strategic Account Planning in Sales


This professional certificate program is designed for sales professionals who want to develop a deeper understanding of account planning and its role in driving business growth.


Learn how to analyze customer needs, identify opportunities, and create tailored strategies to increase sales and revenue.


Some key concepts covered in this program include:

Customer segmentation, competitor analysis, and market research.


Develop your skills in account planning, sales strategy, and customer relationship management.


Take the first step towards becoming a sales leader and explore this certificate program today!

Strategic Account Planning is a crucial skill for sales professionals, and our Professional Certificate program will equip you with the expertise to excel in this field. By learning how to develop and execute effective account plans, you'll be able to strategize and drive business growth. This course will help you understand customer needs, identify opportunities, and create tailored solutions that meet their requirements. With a strong foundation in account planning, you'll enjoy career prospects in sales leadership, account management, and business development. Unique features of the course include interactive case studies, expert guest lectures, and a supportive community of peers.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Understanding the Role of Strategic Account Planning in Sales
•
• Identifying Key Stakeholders and Their Needs in Account Planning
•
• Developing a Customer-Centric Approach to Account Planning
•
• Conducting Situation Analysis and Competitive Research
•
• Creating Compelling Value Propositions and Messaging
•
• Building and Maintaining Relationships with Key Decision-Makers
•
• Developing and Implementing Account Planning Strategies
•
• Measuring and Evaluating the Effectiveness of Account Planning
•
• Staying Up-to-Date with Industry Trends and Best Practices in Account Planning
•
• Integrating Account Planning with Other Sales Functions and Departments

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in Strategic Account Planning in Sales

The Professional Certificate in Strategic Account Planning in Sales is a comprehensive program designed to equip sales professionals with the skills and knowledge required to develop and execute effective account planning strategies.
This program focuses on teaching students how to analyze customer needs, identify opportunities, and create tailored plans to drive sales growth and revenue.
Upon completion of the program, students can expect to gain a deep understanding of strategic account planning principles, including market research, competitor analysis, and customer segmentation.
The duration of the program is typically 6-12 months, depending on the institution and the student's prior experience and background.
Industry relevance is a key aspect of this program, as it provides students with the skills and knowledge required to succeed in today's fast-paced and competitive sales environment.
The program is particularly relevant to sales professionals working in B2B, B2C, or digital sales, as it teaches students how to develop and execute account plans that drive sales growth and revenue.
By completing this program, students can expect to see improvements in their sales performance, including increased revenue, expanded customer base, and enhanced customer relationships.
The program is also relevant to sales leaders and managers, as it provides them with the skills and knowledge required to develop and execute effective account planning strategies that drive sales growth and revenue.
Overall, the Professional Certificate in Strategic Account Planning in Sales is a valuable investment for sales professionals looking to enhance their skills and knowledge in this critical area of sales.

Why this course?

Strategic Account Planning in Sales is a crucial skill in today's market, with the UK's sales industry projected to reach £1.1 trillion by 2025, according to a report by the Centre for Retail Research. To stay competitive, sales professionals need to develop a deep understanding of their customers' needs and preferences.
Year Number of Sales Professionals
2020 1,400,000
2021 1,500,000
2022 1,600,000
2023 1,700,000
2024 1,800,000
2025 1,900,000

Who should enrol in Professional Certificate in Strategic Account Planning in Sales?

Ideal Audience for Professional Certificate in Strategic Account Planning in Sales Are you a sales professional looking to upskill and boost your career prospects in the UK? With the average salesperson handling 50-100 clients, effective account planning is crucial to driving revenue growth and customer satisfaction.
Key Characteristics: You should be a motivated and results-driven sales professional with at least 2 years of experience in account management, preferably in a B2B or B2C sales environment. Familiarity with sales strategy, customer needs, and market trends is essential.
UK-Specific Statistics: According to a report by the Chartered Institute of Marketing, 70% of UK businesses believe that account planning is a key factor in driving sales growth. With the UK's sales industry projected to reach £1.3 trillion by 2025, acquiring the skills to excel in account planning can significantly enhance your career prospects.
Learning Outcomes: Upon completing the Professional Certificate in Strategic Account Planning in Sales, you can expect to gain a comprehensive understanding of account planning principles, strategies, and best practices. This will enable you to develop effective account plans, build strong relationships with clients, and drive revenue growth for your organization.