Professional Certificate in Second-Screen Marketing Strategy

Friday, 13 February 2026 05:05:59

International applicants and their qualifications are accepted

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Overview

Overview

Second-Screen Marketing Strategy


Unlock the power of co-viewing and multi-screen engagement with our Professional Certificate in Second-Screen Marketing Strategy.


Discover how to create targeted experiences that bridge the gap between TV and digital, driving brand awareness and sales.

Designed for marketing professionals and enthusiasts alike, this program explores the latest trends and best practices in second-screen marketing.


Learn from industry experts and gain hands-on experience in developing effective second-screen campaigns that captivate your audience.

Take your career to the next level by expanding your skill set and staying ahead of the curve in this rapidly evolving field.


Explore our Professional Certificate in Second-Screen Marketing Strategy today and start creating innovative, multi-screen marketing experiences.

Second-Screen Marketing Strategy is a comprehensive course that equips professionals with the skills to create engaging experiences across multiple screens. By mastering second-screen marketing strategy, learners can develop innovative campaigns that drive brand awareness, conversion, and customer loyalty. This second-screen marketing strategy course offers a unique blend of theoretical foundations and practical applications, allowing participants to analyze and optimize their marketing efforts. With a focus on data-driven decision making, learners will gain insights into the latest trends and technologies in second-screen marketing strategy, enhancing their career prospects in the digital marketing landscape.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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• Data-Driven Decision Making in Second-Screen Marketing Strategy •
• Understanding Second-Screen User Behavior and Preferences •
• Measuring the Impact of Second-Screen Marketing Campaigns •
• Creating Engaging Second-Screen Experiences with Interactive Content •
• Leveraging Social Media and Mobile Devices for Second-Screen Marketing •
• Personalization Strategies for Second-Screen Marketing •
• The Role of Data Analytics in Second-Screen Marketing Optimization •
• Developing Effective Second-Screen Marketing Campaigns for Mobile Devices •
• Integrating Second-Screen Marketing with Traditional Marketing Channels

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in Second-Screen Marketing Strategy

The Professional Certificate in Second-Screen Marketing Strategy is a comprehensive online course designed to equip learners with the knowledge and skills required to develop effective second-screen marketing strategies.
This program is ideal for marketing professionals, brand managers, and digital marketers who want to stay ahead of the curve in the rapidly evolving media landscape.
Upon completion of the course, learners can expect to gain a deep understanding of the second-screen marketing ecosystem, including the role of social media, mobile devices, and other digital platforms in shaping consumer behavior.
The course covers a range of topics, including second-screen marketing strategy, social media marketing, mobile marketing, and data-driven decision making.
Learners will also explore the latest trends and best practices in second-screen marketing, including the use of analytics and measurement tools to track campaign effectiveness.
The Professional Certificate in Second-Screen Marketing Strategy is a self-paced online course that can be completed in approximately 4-6 months.
The course consists of 8 modules, each covering a specific aspect of second-screen marketing strategy.
The program is designed to be flexible and accessible, with learners able to complete the course on their own schedule.
The Professional Certificate in Second-Screen Marketing Strategy is highly relevant to the marketing industry, with many top brands and agencies already adopting second-screen marketing strategies to engage with their target audiences.
By completing this course, learners can enhance their career prospects and stay competitive in the job market.
The course is also an excellent way for marketers to upskill and reskill, ensuring they have the latest knowledge and expertise in second-screen marketing strategy.
Overall, the Professional Certificate in Second-Screen Marketing Strategy is an excellent choice for anyone looking to develop a deeper understanding of second-screen marketing and its role in shaping consumer behavior.

Why this course?

Second-Screen Marketing Strategy has become a crucial aspect of digital marketing in today's market. According to a survey by the UK's Advertising Association, 75% of UK consumers use their mobile devices to watch TV, while 60% use their devices to browse the internet while watching TV (Google Charts 3D Column Chart, see below). This trend is expected to continue, with the number of second-screen users projected to reach 90% by 2025 (Table 1).
Year Second-Screen Users
2015 40%
2018 60%
2022 75%
2025 90%

Who should enrol in Professional Certificate in Second-Screen Marketing Strategy?

Ideal Audience for Professional Certificate in Second-Screen Marketing Strategy Our target audience includes marketing professionals, digital strategists, and business analysts in the UK who want to stay ahead of the curve in second-screen marketing.
Key Characteristics: Professionals with 2+ years of experience in marketing, digital media, or a related field, familiar with digital marketing channels, and interested in learning about second-screen marketing strategy.
Industry Background: Marketing managers, digital marketing specialists, and business analysts working in the UK's advertising, media, and technology industries, including those in London, Manchester, and other major cities.
Career Goals: Professionals seeking to enhance their skills in second-screen marketing strategy, improve their career prospects, and increase their earning potential in the UK job market.
Education and Experience: A bachelor's degree in marketing, business, or a related field, and at least 2 years of experience in marketing, digital media, or a related field, with a strong understanding of digital marketing channels and second-screen marketing concepts.