Professional Certificate in Product Positioning and Consumer Perception

Sunday, 15 February 2026 02:17:22

International applicants and their qualifications are accepted

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Overview

Overview

Product Positioning

is a crucial aspect of marketing strategy, and this Professional Certificate aims to equip learners with the skills to effectively position products in the market.
Consumer perception plays a significant role in determining a product's success, and this course focuses on understanding consumer behavior and preferences.
Through a combination of theoretical knowledge and practical applications, learners will gain insights into how to create effective product positioning strategies that resonate with target audiences.
Key concepts covered in the course include market research, competitor analysis, and branding techniques.
By the end of the program, learners will be able to analyze consumer data, develop targeted marketing campaigns, and measure the impact of their efforts.
If you're looking to advance your career in marketing or product management, explore this Professional Certificate in Product Positioning and Consumer Perception to learn more.

Product Positioning is the art of creating a unique identity for your brand in the minds of consumers. Our Professional Certificate in Product Positioning and Consumer Perception helps you master this skill, enabling you to differentiate your products and drive sales. By understanding consumer behavior and preferences, you'll learn how to craft compelling brand stories and messaging that resonate with your target audience. With this course, you'll gain access to exclusive industry insights, expert guidance, and a network of like-minded professionals. Upon completion, you'll be equipped to take on leadership roles in product development, marketing, and strategy, opening doors to career advancement opportunities.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Market Research Methods •
Consumer Behavior Analysis •
Product Positioning Strategies •
Brand Identity Development •
Competitive Landscape Analysis •
Target Market Segmentation •
Consumer Perception Models •
Branding and Advertising Effectiveness •
Market Trends and Insights •
Product Positioning in Digital Marketing

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in Product Positioning and Consumer Perception

The Professional Certificate in Product Positioning and Consumer Perception is a comprehensive course designed to equip learners with the skills to effectively position products in the market and understand consumer behavior. This certificate program is typically offered over a period of 4-6 months, with a duration of approximately 12-16 weeks, allowing learners to balance their studies with their professional commitments. Through this program, learners can expect to gain a deep understanding of product positioning strategies, consumer perception, and market research techniques, enabling them to develop effective marketing campaigns that resonate with target audiences. The course covers a range of topics, including market analysis, competitor analysis, brand management, and digital marketing, all of which are critical components of product positioning and consumer perception. Industry relevance is a key aspect of this program, as it provides learners with the knowledge and skills required to stay ahead in the competitive consumer goods industry. Upon completion of the program, learners can expect to achieve a range of learning outcomes, including the ability to analyze market trends, develop effective product positioning strategies, and create targeted marketing campaigns that drive sales and revenue growth. The Professional Certificate in Product Positioning and Consumer Perception is highly relevant to professionals working in the consumer goods industry, including marketing managers, product managers, and brand managers. By acquiring this knowledge and skills, learners can enhance their careers and contribute to the success of their organizations in the competitive consumer goods market. Overall, the Professional Certificate in Product Positioning and Consumer Perception is an excellent choice for professionals looking to upskill and reskill in the consumer goods industry.

Why this course?

Product Positioning and Consumer Perception is a crucial aspect of marketing in today's market, with the UK being no exception. According to a survey by the Market Research Society, 75% of UK consumers are more likely to purchase from a brand that understands their needs and preferences (Source: Market Research Society, 2020).
Statistic Value
Number of UK consumers who use social media to influence purchasing decisions 62%
Percentage of UK consumers who prefer to purchase from brands that have a strong online presence 71%
The significance of a Professional Certificate in Product Positioning and Consumer Perception lies in its ability to equip learners with the knowledge and skills necessary to understand consumer behavior and develop effective marketing strategies. This includes analyzing consumer data, identifying market trends, and creating targeted marketing campaigns that resonate with the target audience.

Who should enrol in Professional Certificate in Product Positioning and Consumer Perception ?

Product Positioning Consumer Perception
Ideal audience includes marketing professionals, brand managers, and product owners in the UK who want to understand how to effectively position their products in a crowded market. In the UK, 75% of consumers consider a product's positioning when making purchasing decisions, with 60% more likely to choose a brand that aligns with their values (Source: YouGov).
Those with a background in business, psychology, or marketing are well-suited for this course, as it combines theoretical knowledge with practical applications to help learners develop a deep understanding of consumer behavior and preferences. By the end of the course, learners will be able to analyze consumer data, identify market trends, and create effective product positioning strategies that drive sales and brand loyalty in the UK market.
The course is designed for individuals who want to stay ahead of the competition and improve their skills in product positioning and consumer perception, with a focus on the UK market and its unique consumer landscape. With a strong understanding of consumer behavior and market trends, learners can apply their knowledge to drive business growth, increase customer satisfaction, and establish a competitive edge in the UK market.