Professional Certificate in Marketing Planning and Strategy

Sunday, 15 February 2026 10:03:11

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Planning and Strategy

is designed for professionals seeking to enhance their skills in developing effective marketing plans and strategies. This course is ideal for marketing professionals and business owners looking to improve their understanding of market research, target audience analysis, and campaign execution.

Through a combination of lectures, case studies, and group discussions, learners will gain hands-on experience in creating comprehensive marketing plans and strategies that drive business growth and success.

Some key topics covered in the course include market analysis, competitive analysis, brand positioning, and campaign measurement and evaluation.

By the end of the course, learners will be equipped with the knowledge and skills necessary to develop and implement successful marketing plans and strategies that meet the needs of their target audience.

Take the first step towards advancing your marketing career and explore the Professional Certificate in Marketing Planning and Strategy today!

Marketing Planning and Strategy is a comprehensive course that equips you with the skills to develop and implement effective marketing plans. By gaining a deep understanding of market research, segmentation, targeting, and positioning, you'll be able to create tailored strategies that drive business growth. This Marketing Planning and Strategy course offers key benefits such as enhanced career prospects, improved decision-making, and increased revenue. You'll also gain access to unique features like expert-led workshops, real-world case studies, and a supportive community of peers. With this Marketing Planning and Strategy certification, you'll be well-equipped to succeed in the competitive marketing landscape.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Market Research and Analysis •
• Brand Positioning and Development •
• Target Market Segmentation and Identification •
• Competitive Analysis and Market Mapping •
• Marketing Mix (4Ps) - Product, Price, Place, Promotion •
• Digital Marketing Strategies and Tactics •
• Content Marketing and Storytelling •
• Social Media Marketing and Engagement •
• Data-Driven Marketing and Analytics

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in Marketing Planning and Strategy

The Professional Certificate in Marketing Planning and Strategy is a comprehensive program designed to equip individuals with the necessary skills and knowledge to develop and implement effective marketing plans and strategies in today's fast-paced digital landscape.
Upon completion of the program, learners can expect to gain a deep understanding of marketing principles, including market research, segmentation, targeting, and positioning, as well as the ability to analyze data and make informed decisions.
The program covers a range of topics, including marketing strategy development, brand management, digital marketing, and measurement and evaluation, providing learners with a solid foundation in marketing planning and strategy.
The duration of the program is typically 4-6 months, with learners completing a series of online modules and assignments that are designed to be completed at their own pace.
The Professional Certificate in Marketing Planning and Strategy is highly relevant to the marketing industry, with many organizations recognizing the value of this credential in attracting and retaining top talent.
With the ability to demonstrate expertise in marketing planning and strategy, learners can expect to see career advancement opportunities, increased earning potential, and greater job satisfaction.
Industry professionals and marketers can also benefit from this program, as it provides a comprehensive overview of the latest marketing trends and best practices, enabling them to stay ahead of the curve and drive business success.
The program is designed to be flexible and accessible, with learners able to complete the coursework on their own schedule and at their own pace, making it an ideal option for working professionals and individuals with busy lifestyles.
Overall, the Professional Certificate in Marketing Planning and Strategy is a valuable investment for anyone looking to launch or advance their career in marketing, providing a solid foundation in marketing principles and the skills and knowledge needed to succeed in this field.

Why this course?

Professional Certificate in Marketing Planning and Strategy is a highly sought-after qualification in today's market, with the UK's marketing industry valued at £1.3 trillion (Source: Institute of Practitioners in Advertising). To stay competitive, marketers need to possess advanced skills in marketing planning and strategy. A Professional Certificate in Marketing Planning and Strategy can help learners develop the necessary skills to create effective marketing plans, analyze market trends, and measure campaign success.
Year Number of Marketers
2020 1,434,000
2021 1,542,000
2022 1,656,000

Who should enrol in Professional Certificate in Marketing Planning and Strategy?

Ideal Audience for Professional Certificate in Marketing Planning and Strategy Marketing professionals, business owners, and entrepreneurs in the UK looking to upskill and reskill in marketing planning and strategy are the primary target audience for this course.
Key Characteristics: Professionals with 2+ years of experience in marketing, business owners with a small to medium-sized enterprise (SME) background, and entrepreneurs seeking to launch a new product or service.
Career Goals: Those aiming to move into senior marketing roles, such as marketing manager or director, or seeking to start their own marketing agency.
Industry Focus: The course is designed for professionals working in various industries, including retail, finance, and technology, with a focus on the UK market.
Statistics: According to a report by the Chartered Institute of Marketing (CIM), the UK marketing industry is expected to grow by 3.5% annually, with a shortage of skilled marketers predicted to worsen in the next few years.