Professional Certificate in Marketing Analytics for Business Decisions

Monday, 01 September 2025 15:32:42

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

Marketing Analytics for Business Decisions

Unlock data-driven insights to inform strategic business decisions with our Professional Certificate in Marketing Analytics.


Designed for marketing professionals and business leaders, this program equips learners with the skills to collect, analyze, and interpret complex data to drive business growth.


Gain expertise in statistical modeling, data visualization, and machine learning to make data-informed decisions that drive business outcomes.


Some key topics covered include data preprocessing, regression analysis, and predictive modeling.


By the end of the program, learners will be able to apply marketing analytics to drive business decisions, optimize marketing campaigns, and improve customer engagement.


Take the first step towards becoming a data-driven marketing professional and explore our Professional Certificate in Marketing Analytics today!

Marketing Analytics is the backbone of business decisions, and this Professional Certificate course will equip you with the skills to drive data-driven insights. By mastering marketing analytics, you'll gain a competitive edge in the job market, with career prospects in data analysis, business intelligence, and marketing strategy. This course offers marketing analytics training, covering data visualization, statistical modeling, and machine learning techniques. You'll also explore industry-specific applications, such as customer segmentation and campaign optimization. With marketing analytics expertise, you'll be able to measure campaign effectiveness, identify areas for improvement, and inform business decisions.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Data Analysis for Marketing Decisions •
Marketing Mix Modeling •
Predictive Analytics for Customer Behavior •
Statistical Inference for Marketing Research •
Data Visualization for Business Insights •
Machine Learning for Marketing Optimization •
Marketing ROI Analysis and Attribution •
Big Data Analytics for Marketing Strategy •
Marketing Automation and Personalization •
Web Analytics and Conversion Rate Optimization

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in Marketing Analytics for Business Decisions

The Professional Certificate in Marketing Analytics for Business Decisions is a comprehensive program designed to equip learners with the skills and knowledge required to analyze data and make informed marketing decisions.
This program covers a wide range of topics, including data analysis, statistical modeling, and data visualization, to help learners understand how to extract insights from large datasets and apply them to business decisions.
Upon completion of the program, learners can expect to gain a solid understanding of marketing analytics and its role in driving business growth, as well as the ability to apply data-driven approaches to marketing strategy and tactics.
The program is typically completed in 4-6 months and consists of 4-6 modules, each covering a specific aspect of marketing analytics, such as data preparation, modeling, and interpretation.
The Professional Certificate in Marketing Analytics for Business Decisions is highly relevant to the marketing industry, as companies increasingly rely on data-driven decision-making to drive business growth and stay competitive.
Learners who complete the program can expect to gain a competitive edge in the job market, as many employers are looking for professionals with marketing analytics skills to drive business growth and improve customer engagement.
The program is designed to be flexible and accessible, with online courses and self-paced learning options available to accommodate different learning styles and schedules.
The Professional Certificate in Marketing Analytics for Business Decisions is offered by reputable institutions and is recognized by industry leaders, ensuring that learners gain a high-quality education that is aligned with industry standards.
Upon completion of the program, learners can expect to earn a professional certificate that is recognized globally, demonstrating their expertise in marketing analytics and their ability to drive business growth through data-driven decision-making.

Why this course?

Professional Certificate in Marketing Analytics is a highly sought-after credential in today's data-driven market. According to a survey by the Chartered Institute of Marketing (CIM), 85% of marketers in the UK believe that data analysis is crucial for making informed business decisions. In fact, a study by Google found that companies that use data analytics to inform their marketing strategies see a 15% increase in sales.
Key Statistics Percentage
Marketers who use data analytics to inform their marketing strategies 85%
Increase in sales for companies that use data analytics 15%

Who should enrol in Professional Certificate in Marketing Analytics for Business Decisions?

Marketing Analytics Ideal Audience
Professionals seeking to enhance their skills in data-driven decision making Business owners, marketing managers, and data analysts in the UK, with a focus on those working in industries such as finance, retail, and e-commerce
Individuals looking to stay ahead of the curve in a rapidly evolving market Those with a basic understanding of marketing principles and statistics, but limited experience in marketing analytics, are ideal candidates for this course
Professionals seeking to improve their analytical skills and contribute to data-driven business decisions In the UK, a recent survey found that 75% of businesses use data analytics to inform their marketing strategies, making this course highly relevant to professionals in the industry