Professional Certificate in Marketing Analytics and Customer Insight

Sunday, 15 February 2026 21:09:39

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Analytics and Customer Insight


Unlock the power of data-driven decision making with our Professional Certificate in Marketing Analytics and Customer Insight.


Designed for marketing professionals, this program equips you with the skills to collect, analyze, and interpret customer data to inform business strategies.


Gain a deeper understanding of customer behavior, preferences, and needs to drive targeted marketing campaigns and improve customer engagement.


Develop expertise in data visualization, statistical modeling, and machine learning to make data-driven decisions and stay ahead of the competition.


Take the first step towards becoming a marketing analytics expert and start your journey today!

Marketing Analytics is the backbone of any successful business strategy. Our Professional Certificate in Marketing Analytics and Customer Insight equips you with the skills to unlock the power of data-driven decision making. By mastering marketing analytics, you'll gain a deeper understanding of customer behavior, preferences, and pain points. This course offers marketing analytics training, enabling you to analyze complex data sets, identify trends, and create actionable insights. With a strong focus on customer insight, you'll learn to develop targeted marketing campaigns that drive engagement and conversion. Career prospects are vast, with opportunities in data science, business intelligence, and more.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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Data Analysis and Visualization •
Marketing Mix Modeling •
Customer Segmentation and Profiling •
Predictive Modeling and Forecasting •
Web Analytics and Tracking •
Social Media Analytics and Listening •
Customer Journey Mapping and Analysis •
Data Mining and Text Analysis •
Marketing Attribution and ROI Analysis •
Data Quality and Management

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in Marketing Analytics and Customer Insight

The Professional Certificate in Marketing Analytics and Customer Insight is a comprehensive program designed to equip learners with the skills and knowledge required to analyze customer data and develop data-driven marketing strategies. This program is typically offered over a period of 4-6 months, with learners completing a series of online courses and assignments to demonstrate their understanding of marketing analytics and customer insight principles. Upon completion of the program, learners can expect to gain a range of skills, including data analysis, statistical modeling, and data visualization, as well as an understanding of how to apply these skills to drive business growth and improve customer engagement. The program is highly relevant to the marketing analytics and customer insight industry, with a focus on teaching learners how to use data to inform marketing decisions and drive business outcomes. Learners can expect to gain a competitive edge in the job market, with many employers seeking professionals who have a strong understanding of marketing analytics and customer insight principles. The program is designed to be flexible and accessible, with learners able to complete the coursework on their own schedule and at their own pace. The Professional Certificate in Marketing Analytics and Customer Insight is a valuable investment for anyone looking to advance their career in marketing analytics and customer insight, and can be a great starting point for those looking to transition into a new role or industry. The program is offered by a range of reputable institutions, including top universities and online learning platforms, and is often recognized by employers as a mark of excellence in marketing analytics and customer insight skills. Overall, the Professional Certificate in Marketing Analytics and Customer Insight is a highly respected and sought-after credential that can help learners achieve their career goals and drive business success.

Why this course?

Professional Certificate in Marketing Analytics and Customer Insight is a highly sought-after credential in today's market, particularly in the UK. According to a report by the Centre for Retail Research, the UK retail industry is expected to reach £765 billion by 2025, with marketing analytics playing a crucial role in driving business growth.
Year Employment Opportunities
2020 14,000
2025 20,000

Who should enrol in Professional Certificate in Marketing Analytics and Customer Insight?

Marketing Analytics and Customer Insight is ideal for professionals seeking to upskill in data-driven marketing, particularly those in the UK who want to stay ahead of the competition.
Key characteristics of the ideal learner include: - Familiarity with marketing principles and practices
- Basic understanding of statistics and data analysis - Ability to work with large datasets and tools like Excel, SQL, and Tableau
- Strong analytical and problem-solving skills - Willingness to learn and adapt to new technologies and methodologies
In the UK, the demand for marketing professionals with data analysis skills is on the rise, with 71% of marketers expecting to increase their use of data and analytics in the next two years (Source: Econsultancy). By acquiring the skills and knowledge required for the Professional Certificate in Marketing Analytics and Customer Insight, learners can enhance their career prospects and contribute to the growth of data-driven marketing in the UK.