Professional Certificate in Market Strategy and Planning

Sunday, 15 February 2026 07:15:37

International applicants and their qualifications are accepted

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Overview

Overview

Market Strategy and Planning


This professional certificate program is designed for marketing professionals and business leaders who want to develop a comprehensive understanding of market strategy and planning.


Learn how to analyze market trends, develop effective marketing strategies, and create business plans that drive growth and revenue.


Some key concepts covered in the program include: market research, competitive analysis, segmentation, targeting, and positioning (STP), and marketing mix modeling.

Gain the skills and knowledge needed to succeed in today's fast-paced and competitive marketplace.


Take the first step towards advancing your career in marketing and business by exploring this professional certificate program further.

Market Strategy and Planning is a comprehensive course that equips professionals with the skills to develop and implement effective market strategies. By gaining a deep understanding of market research, competitor analysis, and segmentation, learners can create targeted marketing plans that drive business growth. The course offers key benefits such as enhanced career prospects, improved decision-making, and increased revenue. Unique features include interactive case studies, expert guest lectures, and a supportive online community. With a focus on practical application, learners can apply their knowledge to real-world scenarios, making them more attractive to employers in the industry.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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Market Research Methods •
Market Analysis and Segmentation •
Competitor Analysis and SWOT •
Market Positioning and Branding •
Target Market Identification •
Market Size Estimation and Forecasting •
Market Trends and Analysis •
Product Life Cycle Management •
Marketing Mix and Strategy •
Performance Measurement and Evaluation

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in Market Strategy and Planning

The Professional Certificate in Market Strategy and Planning is a comprehensive program designed to equip learners with the necessary skills to develop and implement effective market strategies and plans. This certificate program is typically offered over a period of 4-6 months, with learners expected to complete a series of modules and assignments to demonstrate their understanding of market strategy and planning concepts. Upon completion of the program, learners can expect to gain the following learning outcomes: developing a deep understanding of market research methods and data analysis techniques creating effective market segmentation strategies designing and implementing marketing campaigns that drive business growth analyzing market trends and competitor activity developing a comprehensive business plan that aligns with market strategy and planning goals. The Professional Certificate in Market Strategy and Planning is highly relevant to the marketing and business industries, as it provides learners with the skills and knowledge needed to drive business growth and success in today's competitive marketplace. Learners who complete this program can expect to see improvements in their ability to analyze market data, develop effective marketing strategies, and drive business growth through data-driven decision making. The program is designed to be flexible and accessible, with learners able to complete the coursework on their own schedule and at their own pace. The Professional Certificate in Market Strategy and Planning is a valuable addition to any marketing or business professional's skillset, and can be a key differentiator in the job market.

Why this course?

Market Strategy and Planning is a crucial aspect of business operations in today's competitive market. According to a survey by the Chartered Institute of Marketing (CIM), 75% of UK businesses believe that market research and analysis are essential for making informed business decisions. Moreover, 60% of respondents stated that they use market research to inform their marketing strategies.
Market Research Market Analysis Market Planning
80% 70% 60%

Who should enrol in Professional Certificate in Market Strategy and Planning?

Ideal Audience for Professional Certificate in Market Strategy and Planning Are you a marketing professional looking to enhance your skills in market strategy and planning? Do you want to stay ahead of the competition in the UK's competitive market landscape?
Demographics: Our ideal learners are typically marketing professionals with at least 2 years of experience, working in various industries such as consumer goods, finance, and technology. They are likely to be based in the UK, with 60% of the market holding a bachelor's degree or higher.
Job Roles: Our learners come from various job roles, including marketing manager, product manager, business analyst, and market research analyst. They are looking to develop their skills in market analysis, competitor research, and campaign planning to drive business growth and stay competitive in the UK market.
Career Goals: Our learners aim to achieve career advancement, increase their earning potential, and make a meaningful impact on their organization's marketing strategy. By completing the Professional Certificate in Market Strategy and Planning, they can develop the skills and knowledge required to succeed in this field and contribute to the growth of their business.