Professional Certificate in Market Research and Consumer Behaviour

Sunday, 15 February 2026 03:22:16

International applicants and their qualifications are accepted

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Overview

Overview

Market Research and Consumer Behaviour


This Professional Certificate is designed for market professionals and business analysts who want to gain a deeper understanding of consumer behaviour and develop effective market research strategies.


Through this course, you will learn how to analyse consumer data and interpret market trends to inform business decisions. You will also develop skills in research methodology and report writing.


By the end of this course, you will be able to apply market research principles to drive business growth and improve customer engagement.


So why wait? Explore the world of market research and consumer behaviour today and take the first step towards a more informed and data-driven approach to business.

Market Research is a vital component of any successful business strategy. Our Professional Certificate in Market Research and Consumer Behaviour equips you with the skills to analyze and interpret market trends, understand consumer needs, and inform data-driven decisions. By gaining expertise in market research and consumer behaviour, you'll enhance your career prospects in industries such as marketing, sales, and product development. This course offers market research techniques, statistical analysis, and data interpretation, as well as insights into consumer psychology and behaviour. Upon completion, you'll be equipped to drive business growth and success.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Consumer Behaviour and Motivation •
Market Research Methods and Tools •
Secondary Research and Data Analysis •
Primary Research Design and Implementation •
Quantitative and Qualitative Research Techniques •
Survey Design and Data Collection •
Data Analysis and Interpretation Techniques •
Consumer Decision Making Process •
Segmentation, Targeting and Positioning (STP) •
Market Trends and Consumer Insights

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in Market Research and Consumer Behaviour

The Professional Certificate in Market Research and Consumer Behaviour is a comprehensive course designed to equip students with the necessary skills and knowledge to succeed in the market research industry.
This certificate program focuses on teaching students how to conduct market research, analyze consumer behaviour, and develop effective marketing strategies.
Upon completion of the program, students will be able to apply their knowledge and skills to real-world market research projects, making them highly sought after by employers in the industry.
The duration of the Professional Certificate in Market Research and Consumer Behaviour is typically 6-12 months, depending on the institution and the student's prior experience.
The course covers a range of topics, including market research methods, data analysis, consumer behaviour, and marketing strategy development.
Industry relevance is a key aspect of this certificate program, as it prepares students for careers in market research, consumer insights, and product development.
Graduates of the Professional Certificate in Market Research and Consumer Behaviour can expect to work in a variety of roles, including market research analyst, consumer insights specialist, and product manager.
The skills and knowledge gained through this program are highly transferable across industries, making it an excellent choice for students looking to transition into a career in market research and consumer behaviour.
Overall, the Professional Certificate in Market Research and Consumer Behaviour is a valuable investment for anyone looking to launch or advance a career in market research and consumer behaviour.

Why this course?

Market Research and Consumer Behaviour is a vital component of today's market, with the UK market being no exception. According to a report by the Centre for Retail Research, the UK retail industry is expected to reach £3.9 trillion by 2025, with market research playing a crucial role in driving this growth.
Year Market Research Spend (£m)
2020 4,300
2021 4,600
2022 5,000
2023 5,400
2024 5,800
2025 6,300

Who should enrol in Professional Certificate in Market Research and Consumer Behaviour?

Market Research and Consumer Behaviour Ideal Audience
Professionals seeking to enhance their skills in data analysis and interpretation Individuals working in industries such as marketing, sales, and product development
Business owners and managers looking to improve their understanding of consumer behaviour Those interested in gaining insights into market trends and consumer preferences
Researchers and analysts working in academia, government, or private sector Anyone looking to stay up-to-date with the latest research methods and techniques in market research
In the UK, this certificate can benefit those working in industries such as retail, finance, and healthcare With the UK's consumer market valued at over £2.5 trillion, understanding consumer behaviour is crucial for businesses to succeed