Professional Certificate in LinkedIn Advertising for B2B

Tuesday, 09 September 2025 20:42:47

International applicants and their qualifications are accepted

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Overview

Overview

LinkedIn Advertising for B2B


Master the art of targeted advertising on LinkedIn to reach and engage with your ideal B2B audience.


Learn how to create effective campaigns, manage budgets, and track results in this comprehensive Professional Certificate program.


Some of the key topics covered include:

Targeting and segmentation, ad creative development, budgeting and bidding, and analytics and optimization.


Develop the skills you need to succeed in B2B marketing and take your advertising efforts to the next level.


Join this program to gain a deeper understanding of LinkedIn's advertising platform and start achieving real results for your business.

LinkedIn Advertising for B2B is a comprehensive course that equips professionals with the skills to create and execute successful ad campaigns on the platform. By mastering LinkedIn Advertising for B2B, you'll gain a deeper understanding of the platform's features and capabilities, allowing you to increase brand awareness and drive targeted leads. With this course, you'll learn how to create high-performing ads that resonate with your audience, optimize your campaigns for maximum ROI, and measure the effectiveness of your efforts. Upon completion, you'll be well-positioned for a career in digital marketing, with opportunities to work with top B2B brands and agencies.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Targeting Options for LinkedIn Advertising B2B
• Creating Effective Ad Copy for B2B Leads
• Setting Up and Optimizing LinkedIn Ads Campaigns
• Understanding B2B Buyer Personas for Advertising
• Measuring and Analyzing LinkedIn Ad Performance
• Advanced Targeting Options for LinkedIn B2B Ads
• Using LinkedIn Lead Gen Forms for B2B Lead Generation
• Creating a Winning LinkedIn Ad Strategy for B2B
• B2B Account-Based Marketing with LinkedIn Ads
• Advanced Ad Creative for B2B LinkedIn Ads
• Budgeting and ROI Analysis for LinkedIn B2B Ads

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in LinkedIn Advertising for B2B

The Professional Certificate in LinkedIn Advertising for B2B is a comprehensive online course designed to equip professionals with the skills needed to effectively utilize LinkedIn's advertising platform for business-to-business (B2B) marketing purposes.
This program is ideal for marketing professionals, business owners, and sales teams looking to expand their reach and drive conversions on LinkedIn.
Upon completion of the course, learners can expect to gain a solid understanding of LinkedIn's advertising capabilities, including targeting options, ad formats, and measurement tools.
The course covers essential topics such as LinkedIn Ads management, ad creative development, and campaign optimization, ensuring learners are well-equipped to create and execute successful B2B advertising campaigns on the platform.
The duration of the course is approximately 4 weeks, with learners completing a series of modules and assignments to demonstrate their knowledge and skills.
Throughout the program, learners will have access to expert instructors and a supportive community of peers, providing a collaborative and engaging learning environment.
The Professional Certificate in LinkedIn Advertising for B2B is highly relevant to the B2B marketing industry, as LinkedIn continues to be a leading platform for businesses to connect with potential customers and promote their products or services.
By completing this course, learners can enhance their career prospects and stay ahead of the competition in the rapidly evolving world of B2B marketing and advertising on LinkedIn.
The course is also designed to be flexible, allowing learners to complete the program at their own pace and on their own schedule, making it an ideal option for those with busy careers or other commitments.
Overall, the Professional Certificate in LinkedIn Advertising for B2B is a valuable investment for anyone looking to develop their skills in B2B marketing and advertising on LinkedIn.

Why this course?

Professional Certificate in LinkedIn Advertising for B2B is a highly sought-after credential in today's market, particularly in the UK. According to Google Charts, the number of B2B marketers in the UK has increased by 15% in the past year, with 70% of them using LinkedIn as a primary platform for advertising (see chart below).
Year B2B Marketers on LinkedIn
2022 55%
2023 70%

Who should enrol in Professional Certificate in LinkedIn Advertising for B2B ?

Ideal Audience for Professional Certificate in LinkedIn Advertising for B2B Are you a marketing professional or business owner looking to expand your reach in the UK's competitive B2B landscape?
Key Characteristics: You likely have a small to medium-sized business, with a budget for targeted advertising. You're familiar with LinkedIn and its features, but want to take your advertising skills to the next level.
Target Audience Size: In the UK, there are over 5.8 million businesses, with 70% of them using LinkedIn for marketing purposes. By taking our Professional Certificate, you'll be part of a growing community of B2B marketers.
Job Roles: Marketing managers, sales teams, and business development professionals are ideal candidates. Our course is designed to help you develop the skills needed to drive real results for your business.
Learning Objectives: By the end of our Professional Certificate, you'll be able to create and execute effective LinkedIn ad campaigns, measure their performance, and optimize for better ROI. You'll also gain a deeper understanding of B2B marketing strategies and tactics.