Professional Certificate in Data-Driven Decision Making in Strategic Marketing

Monday, 16 February 2026 05:02:56

International applicants and their qualifications are accepted

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Overview

Overview

Strategic Marketing

is a rapidly evolving field that relies heavily on data-driven decision making. The Professional Certificate in Data-Driven Decision Making in Strategic Marketing is designed for marketing professionals who want to enhance their skills in analyzing and interpreting complex data to inform business strategies.

By mastering data analysis and interpretation, learners will be able to make informed decisions that drive business growth and revenue.

Data-Driven Decision Making is at the heart of this program, which covers topics such as data visualization, statistical modeling, and machine learning. The program is tailored for marketing professionals who want to stay ahead of the curve and drive business success.

Whether you're looking to advance your career or start a new one, this program will equip you with the skills and knowledge needed to succeed in the ever-changing world of strategic marketing.

So why wait? Explore the Professional Certificate in Data-Driven Decision Making in Strategic Marketing today and take the first step towards making data-driven decisions that drive business results.

Data-Driven Decision Making is the backbone of successful strategic marketing. This Professional Certificate program equips you with the skills to analyze complex data, identify trends, and make informed decisions that drive business growth. By mastering Data-Driven Decision Making, you'll enhance your career prospects in marketing, business analysis, and management. Key benefits include improved forecasting, optimized resource allocation, and increased revenue. Unique features of the course include real-world case studies, interactive simulations, and expert mentorship. Upon completion, you'll be equipped to drive business success with Data-Driven Decision Making, a highly sought-after skill in today's data-driven market.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Data Analysis for Strategic Marketing
• Data Visualization Techniques
• Marketing Mix Modeling
• Predictive Analytics for Customer Segmentation
• Big Data and NoSQL Databases
• Machine Learning for Marketing Automation
• Data-Driven Storytelling
• Marketing Metrics and KPIs
• Data Governance and Ethics
• Strategic Marketing Planning

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in Data-Driven Decision Making in Strategic Marketing

The Professional Certificate in Data-Driven Decision Making in Strategic Marketing is a comprehensive program designed to equip professionals with the skills necessary to drive business growth through data analysis and strategic marketing.
Through this program, learners will gain a deep understanding of data-driven decision making, including data analysis, interpretation, and visualization techniques, as well as strategic marketing principles and practices.
The program covers a range of topics, including market research, competitive analysis, segmentation, targeting, and positioning, as well as digital marketing channels such as social media, email, and search engine optimization.
Upon completion of the program, learners will be able to apply data analysis and strategic marketing techniques to drive business growth and improve decision making.
The Professional Certificate in Data-Driven Decision Making in Strategic Marketing is a highly relevant and industry-recognized credential that can be completed in approximately 4-6 months.
Industry professionals and marketers can benefit from this program by gaining the skills and knowledge necessary to stay ahead of the competition and drive business growth through data-driven decision making.
The program is designed to be flexible and accessible, with online coursework and a self-paced learning format that allows learners to balance their studies with their existing work commitments.
Upon completion of the program, learners will receive a Professional Certificate in Data-Driven Decision Making in Strategic Marketing, which can be added to their resume or LinkedIn profile to enhance their career prospects.
The program is taught by experienced industry professionals and academics, and learners will have access to a range of resources and support services to help them succeed in their studies.
The Professional Certificate in Data-Driven Decision Making in Strategic Marketing is a valuable investment for professionals looking to upskill and reskill in the field of marketing and data analysis.

Why this course?

Professional Certificate in Data-Driven Decision Making in Strategic Marketing is highly significant in today's market, where data-driven insights are crucial for businesses to stay competitive. According to a survey by the Chartered Institute of Marketing (CIM), 85% of marketers in the UK use data to inform their decisions, with 60% citing data-driven insights as the most effective way to measure campaign success.
Year Percentage of Marketers Using Data-Driven Insights
2018 55%
2019 65%
2020 75%
2021 85%

Who should enrol in Professional Certificate in Data-Driven Decision Making in Strategic Marketing?

Data-Driven Decision Making in Strategic Marketing Ideal for ambitious marketers seeking to boost their career prospects in the UK, where 70% of businesses rely on data to inform their marketing strategies.
Professionals with 2+ years of experience in marketing, looking to enhance their skills in data analysis and interpretation. Those interested in understanding how to leverage data to drive business growth, with a focus on strategic marketing, will benefit from this certificate.
Individuals seeking to increase their earning potential, with UK marketers earning an average salary of £43,000 per year. Those looking to stay ahead of the competition in a rapidly changing marketing landscape, where 60% of marketers say data is essential to their job.
Professionals with a basic understanding of marketing principles and data analysis tools, such as Excel and Google Analytics. Those willing to invest time and effort in developing their skills in data-driven decision making, will see significant returns in their career and business outcomes.