Professional Certificate in Customer Journey Mapping in Business Marketing

Monday, 01 September 2025 13:17:19

International applicants and their qualifications are accepted

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Overview

Overview

Customer Journey Mapping

is a powerful tool for business marketers to understand their customers' needs and preferences. It helps identify pain points, opportunities, and areas for improvement in the customer experience. By mapping the customer journey, businesses can create targeted marketing strategies that resonate with their audience.

Some key aspects of customer journey mapping include:


Identifying touchpoints, such as website interactions, social media, and customer service, to understand how customers engage with a brand.
Analyzing pain points and areas for improvement to create a more seamless customer experience.
Developing targeted marketing strategies to address customer needs and preferences.

By mastering customer journey mapping, business marketers can gain a deeper understanding of their customers and create more effective marketing campaigns. Take the first step towards enhancing your customer experience and explore this valuable skill further.

Customer Journey Mapping is a game-changing approach to understanding your customers' needs and preferences. This Professional Certificate in Customer Journey Mapping in Business Marketing will equip you with the skills to design and implement effective customer journey maps, enhancing customer satisfaction and loyalty. By learning from industry experts, you'll gain a deep understanding of Customer Journey Mapping principles, tools, and best practices. You'll also explore how to analyze customer data, identify pain points, and develop targeted marketing strategies. With this course, you'll be well on your way to a successful career in business marketing, with opportunities to work in Customer Experience and Marketing Strategy.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Customer Journey Mapping Fundamentals • Understanding Customer Pain Points • Identifying Customer Touchpoints • Developing Customer Personas • Creating Customer Journey Maps • Analyzing Customer Journey Flows • Identifying Pain Points and Opportunities • Designing Customer Journey Maps • Implementing Customer Journey Maps • Measuring Customer Journey Map Effectiveness

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in Customer Journey Mapping in Business Marketing

The Professional Certificate in Customer Journey Mapping is a business marketing program designed to equip learners with the skills to create customer-centric experiences.
This program focuses on teaching learners how to map customer journeys, identify pain points, and develop strategies to improve customer satisfaction.
By the end of the program, learners will be able to analyze customer data, develop personas, and create journey maps that drive business growth.
The learning outcomes of this program include understanding customer behavior, developing customer journey mapping skills, and applying data-driven insights to improve marketing strategies.
The duration of the program is typically 4-6 months, with learners completing a series of online courses and assignments.
The program is highly relevant to the marketing industry, as customer journey mapping has become a key tool for businesses looking to improve customer engagement and loyalty.
By completing this program, learners can demonstrate their expertise in customer journey mapping and enhance their career prospects in business marketing.
The program is also relevant to industries such as retail, finance, and healthcare, where customer journey mapping can be used to improve patient engagement, customer retention, and overall business performance.
Overall, the Professional Certificate in Customer Journey Mapping is a valuable program for anyone looking to improve their marketing skills and drive business growth through customer-centric strategies.

Why this course?

Customer Journey Mapping is a crucial aspect of business marketing in today's market, with 71% of UK businesses using customer journey mapping to improve customer experience (Source: CMO Council). This technique involves visualizing the customer's experience across multiple touchpoints to identify pain points and opportunities for improvement.
Touchpoint Frequency Customer Experience
Website 80% Positive (42%), Neutral (30%), Negative (28%)
Social Media 60% Positive (35%), Neutral (25%), Negative (40%)
Customer Service 90% Positive (50%), Neutral (30%), Negative (20%)

Who should enrol in Professional Certificate in Customer Journey Mapping in Business Marketing?

Customer Journey Mapping is an essential tool for business marketers in the UK, where 70% of customers consider customer experience when making purchasing decisions (Source: Capgemini).
Ideal Audience Professionals seeking to enhance their customer-centric skills, such as marketing managers, product owners, and customer success specialists, will benefit from this certification.
Key Characteristics Our target audience is typically aged 25-45, with 60% holding a bachelor's degree or higher. They are eager to stay up-to-date with the latest marketing trends and technologies.
Career Goals By completing this certification, professionals can expect to improve their job prospects, increase their earning potential, and contribute to the development of customer-centric strategies that drive business growth.