Professional Certificate in Consumer Behaviour and Market Research

Saturday, 14 February 2026 22:54:42

International applicants and their qualifications are accepted

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Overview

Overview

Consumer Behaviour and Market Research

is a crucial aspect of business strategy, helping organizations understand their target audience and make informed decisions. This course is designed for practitioners and professionals looking to enhance their knowledge of consumer behaviour and market research methods.

By studying consumer behaviour and market research, learners will gain a deeper understanding of how to analyze data, identify trends, and develop effective marketing strategies.

Some key topics covered in the course include consumer psychology, market segmentation, and data analysis techniques.

Through a combination of lectures, case studies, and group discussions, learners will develop the skills and knowledge needed to apply consumer behaviour and market research principles in real-world settings.

Whether you're looking to advance your career or start your own business, this course will provide you with the tools and expertise needed to succeed in the competitive world of consumer behaviour and market research.

So why wait? Explore the world of consumer behaviour and market research today and discover how you can use this knowledge to drive business success.

Consumer Behaviour is the backbone of any successful market research strategy. Our Professional Certificate in Consumer Behaviour and Market Research equips you with the skills to analyze and interpret consumer data, driving informed business decisions. By studying consumer behaviour, you'll gain a deeper understanding of market trends, preferences, and pain points. This course offers key benefits such as enhanced career prospects in market research, product development, and brand management. Unique features include access to industry-leading tools and expert guest lectures. With a focus on practical applications, you'll be equipped to consumer behaviour and market research in a rapidly changing business landscape.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Consumer Behaviour and Market Research • Understanding Consumer Behaviour and Motivation • Market Research Methods and Tools • Data Analysis and Interpretation Techniques • Consumer Decision Making Process • Segmentation, Targeting and Positioning (STP) Strategies • Brand Management and Brand Equity • Consumer Attitudes and Perceptions • Market Trends and Forecasting Techniques • Ethical Issues in Market Research

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in Consumer Behaviour and Market Research

The Professional Certificate in Consumer Behaviour and Market Research is a comprehensive program designed to equip students with the knowledge and skills required to understand consumer behaviour and conduct effective market research. This program is typically offered over a period of 12 weeks, with a duration of approximately 3-4 months, allowing students to balance their studies with their professional commitments.
The learning outcomes of this program include the ability to analyze consumer behaviour, develop effective market research strategies, and create actionable insights that drive business growth.
Upon completion of the program, students will be able to apply their knowledge and skills to real-world scenarios, making them highly employable in the market research industry.
The Professional Certificate in Consumer Behaviour and Market Research is highly relevant to the industry, as companies are increasingly looking for professionals who can provide valuable insights into consumer behaviour and market trends.
This program is ideal for marketing professionals, researchers, and business analysts who want to enhance their skills and knowledge in consumer behaviour and market research.
The program is also beneficial for entrepreneurs and small business owners who want to gain a deeper understanding of their target market and develop effective marketing strategies.
By completing this program, students will gain a competitive edge in the job market and be able to contribute to the development of innovative marketing strategies that drive business success.
The Professional Certificate in Consumer Behaviour and Market Research is offered by leading institutions and is recognized globally, making it an excellent choice for students who want to pursue a career in market research.
The program is designed to be flexible and can be completed online, allowing students to study at their own pace and on their own schedule.
The Professional Certificate in Consumer Behaviour and Market Research is a valuable investment for anyone looking to advance their career in market research and consumer behaviour.

Why this course?

Consumer Behaviour and Market Research holds immense significance in today's market, where understanding consumer preferences and trends is crucial for businesses to stay competitive. According to a survey by the UK's Office for National Statistics (ONS), the market research industry in the UK is projected to reach £2.5 billion by 2025, growing at a CAGR of 4.5%.
Year Market Size (£m)
2019 1.4
2020 1.6
2021 1.8
2022 2.0
2023 2.2
2024 2.4
2025 2.5

Who should enrol in Professional Certificate in Consumer Behaviour and Market Research?

Ideal Audience for Professional Certificate in Consumer Behaviour and Market Research This course is designed for marketing professionals, business owners, and researchers who want to gain a deeper understanding of consumer behaviour and develop skills in market research.
Professionals with 2+ years of experience in marketing, sales, or a related field Will benefit from this course, as it provides a comprehensive understanding of consumer behaviour and market research methods, enabling them to make data-driven decisions and stay ahead of the competition.
Individuals interested in pursuing a career in market research or analytics Will find this course invaluable, as it covers the latest techniques and tools in consumer behaviour and market research, preparing them for a successful career in this field.
Business owners and entrepreneurs looking to improve their understanding of consumer behaviour Will benefit from this course, as it provides practical insights into consumer behaviour and market research, enabling them to make informed business decisions and drive growth.
UK-based professionals, with 1 in 5 businesses in the UK relying on market research to inform their decisions Will find this course particularly relevant, as it is designed to meet the needs of UK-based professionals and provides a comprehensive understanding of consumer behaviour and market research methods.