Professional Certificate in Competitive Analysis in Marketing Management

Sunday, 14 September 2025 00:33:20

International applicants and their qualifications are accepted

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Overview

Overview

Competitive Analysis

is a crucial skill for marketing professionals to gain a competitive edge in today's market. This course is designed for marketing managers and professionals who want to learn how to analyze their competitors and develop effective marketing strategies.

By taking this course, you will learn how to conduct a thorough competitive analysis, identify market trends, and develop a winning marketing strategy.

Some key concepts covered in this course include market research, competitor profiling, and benchmarking. You will also learn how to analyze your competitors' strengths and weaknesses, and how to use this information to inform your marketing decisions.

Whether you are looking to launch a new product or simply improve your existing marketing strategy, this course will provide you with the tools and knowledge you need to succeed.

So why wait? Explore the world of competitive analysis and take your marketing career to the next level.

Competitive Analysis is a crucial skill for marketing professionals, and our Professional Certificate in Competitive Analysis in Marketing Management will equip you with the tools to stay ahead. By analyzing competitors' strengths and weaknesses, you'll gain a deeper understanding of the market and develop effective strategies to outperform them. This course offers key benefits such as improved market research skills, enhanced decision-making capabilities, and increased career prospects in marketing management. You'll also learn about unique features like competitor profiling, market segmentation, and benchmarking. With this certificate, you'll be well-equipped to drive business growth and succeed in the competitive marketing landscape.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Market Research Methods •
Data Analysis and Interpretation •
Competitor Analysis and SWOT Analysis •
Digital Marketing Metrics and KPIs •
SEO and Search Engine Marketing •
Social Media Marketing and Analytics •
Content Marketing Strategy and Creation •
Influencer Marketing and Partnerships •
Brand Positioning and Reputation Management •
Market Segmentation and Targeting

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in Competitive Analysis in Marketing Management

The Professional Certificate in Competitive Analysis in Marketing Management is a comprehensive program designed to equip marketing professionals with the skills and knowledge necessary to analyze and understand their competitors in the market.
Through this program, learners will gain a deep understanding of the competitive landscape, including market research, competitor profiling, and benchmarking. They will also learn how to analyze and interpret data to inform marketing strategies and tactics.
The program is typically completed in 4-6 months and consists of 4-6 modules, each covering a specific aspect of competitive analysis. Learners will have the opportunity to apply their knowledge and skills through real-world case studies and projects.
The Professional Certificate in Competitive Analysis in Marketing Management is highly relevant to the marketing industry, as companies are increasingly looking for professionals who can provide valuable insights into the competitive landscape. By completing this program, learners will be able to demonstrate their expertise in competitive analysis and take on more senior roles within their organizations.
The program is designed to be flexible and accessible, with online learning options available to learners around the world. The program is also accredited by industry-recognized organizations, ensuring that learners receive a high-quality education that is recognized by employers.
Upon completion of the program, learners will receive a Professional Certificate in Competitive Analysis in Marketing Management, which can be added to their resume or LinkedIn profile. This certification is highly valued by employers and can help learners to advance their careers in marketing.
The Professional Certificate in Competitive Analysis in Marketing Management is a valuable investment for marketing professionals who want to stay ahead of the curve and drive business growth through data-driven decision making.

Why this course?

Competitive Analysis is a crucial aspect of marketing management in today's market, where businesses must stay ahead of the competition to achieve success. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK consider competitive analysis to be a key component of their strategy (Source: CIM, 2020).
Year Percentage of Marketers Using Competitive Analysis
2018 60%
2019 65%
2020 75%

Who should enrol in Professional Certificate in Competitive Analysis in Marketing Management?

Ideal Audience for Professional Certificate in Competitive Analysis in Marketing Management Marketing professionals and business owners in the UK looking to enhance their skills in data-driven decision making, market research, and competitor analysis, with a focus on digital marketing and e-commerce, are the primary target audience for this certificate.
Key Characteristics: Professionals with at least 2 years of experience in marketing, sales, or a related field, with a strong interest in staying up-to-date with the latest marketing trends and technologies, and a willingness to learn and apply new skills in a competitive market.
Industry Focus: The UK's digital marketing industry is projected to reach £14.8 billion by 2025, with the e-commerce sector expected to grow by 15.8% annually. This certificate is designed to equip professionals with the skills needed to succeed in these areas, including competitor analysis, market research, and data-driven decision making.
Learning Objectives: Upon completion of this certificate, learners will be able to analyze competitors, conduct market research, and make data-driven decisions to drive business growth and improve marketing performance.