Professional Certificate in Competitive Analysis in Business Marketing

Sunday, 15 February 2026 21:38:44

International applicants and their qualifications are accepted

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Overview

Overview

Competitive Analysis in Business Marketing


This course is designed for marketing professionals who want to gain a deeper understanding of how to analyze and improve their business's market position.


By studying competitive analysis, learners will be able to identify key competitors, analyze their strengths and weaknesses, and develop effective strategies to gain a competitive edge.


The course covers topics such as market research, competitor profiling, and benchmarking, providing learners with the skills and knowledge needed to make informed business decisions.


Whether you're looking to launch a new product or simply improve your existing marketing strategy, this course will help you stay ahead of the competition.


So why wait? Explore the world of competitive analysis and take your marketing skills to the next level.

Competitive Analysis is a crucial skill for business marketers to gain a competitive edge. Our Professional Certificate in Competitive Analysis in Business Marketing equips you with the knowledge and tools to analyze and understand your competitors, identify market gaps, and develop effective strategies. By mastering Competitive Analysis, you'll gain a deeper understanding of market trends, customer behavior, and competitor strengths and weaknesses. This course offers Competitive Analysis benefits, including improved market research, enhanced decision-making, and increased revenue growth. With a strong foundation in Competitive Analysis, you'll be well-positioned for a career in business marketing, with opportunities in digital marketing, product management, and more.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Market Research Methods •
Competitive Landscape Analysis •
Customer Profiling and Segmentation •
Digital Marketing Channels Analysis •
Brand Positioning and Messaging •
Market Trends and Forecasting •
Social Media Analysis and Monitoring •
Influencer Marketing Strategies •
Data Analysis and Interpretation Techniques •
Market Intelligence and Competitive Intelligence

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in Competitive Analysis in Business Marketing

The Professional Certificate in Competitive Analysis in Business Marketing is a comprehensive program designed to equip learners with the skills and knowledge required to analyze and understand the competitive landscape of businesses in the marketing industry.
This program focuses on teaching learners how to conduct a thorough competitive analysis, identify market trends, and develop effective marketing strategies to gain a competitive edge in the market.
Upon completion of the program, learners can expect to gain the following learning outcomes:
- Develop a deep understanding of the competitive analysis process and its application in business marketing.
- Learn how to analyze competitors' strengths, weaknesses, opportunities, and threats (SWOT analysis) to inform marketing strategies.
- Acquire skills in data analysis and interpretation to make informed marketing decisions.
- Understand how to develop and implement effective marketing strategies that drive business growth and revenue.
The duration of the Professional Certificate in Competitive Analysis in Business Marketing varies depending on the institution offering the program, but it typically takes several months to complete.
The program is highly relevant to the business marketing industry, as it provides learners with the skills and knowledge required to stay ahead of the competition and drive business growth.
By completing this program, learners can enhance their careers in business marketing and take on more senior roles, such as marketing manager or business analyst.
The program is also beneficial for entrepreneurs and small business owners who want to develop a competitive edge in their market and drive business growth.
Overall, the Professional Certificate in Competitive Analysis in Business Marketing is a valuable program that provides learners with the skills and knowledge required to succeed in the business marketing industry.

Why this course?

Competitive Analysis is a crucial aspect of business marketing in today's market, where companies need to stay ahead of their competitors to gain a competitive edge. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK consider competitive analysis as a key factor in their decision-making process (Source: CIM, 2020).
Year Percentage of Marketers
2019 60%
2020 75%
2021 80%

Who should enrol in Professional Certificate in Competitive Analysis in Business Marketing?

Ideal Audience for Professional Certificate in Competitive Analysis in Business Marketing Are you a marketing professional looking to stay ahead of the competition? Do you want to gain a deeper understanding of how businesses analyze and respond to market trends? If so, this certificate is perfect for you.
Demographics Our ideal learners are typically marketing professionals, business owners, or entrepreneurs with at least 2 years of experience in the industry. They are likely to be based in the UK, where the market research industry is worth £1.4 billion and employs over 200,000 people.
Skills and Knowledge To get the most out of this certificate, learners should have a good understanding of business marketing principles, data analysis, and market research methods. They should also be able to apply these skills to real-world scenarios and think critically about competitive analysis.
Career Goals Our learners are looking to advance their careers in marketing, business development, or entrepreneurship. They want to gain a competitive edge and be able to make informed decisions about market trends and customer behavior.