Professional Certificate in Business-to-Business Strategic Marketing

Saturday, 06 September 2025 08:21:07

International applicants and their qualifications are accepted

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Overview

Overview

B2B Strategic Marketing

is designed for marketing professionals seeking to enhance their skills in business-to-business marketing. This program focuses on developing strategic marketing plans that drive revenue growth and customer engagement.

Learn how to analyze market trends, identify target audiences, and create effective marketing campaigns that resonate with B2B customers.

Some key concepts covered in this program include: market research, competitive analysis, and digital marketing strategies.

By the end of this course, you'll be able to develop and implement a comprehensive B2B marketing strategy that drives results.

Take the first step towards becoming a B2B marketing expert and explore this program further to learn more about how it can help you achieve your career goals.

Business-to-Business Strategic Marketing is a comprehensive course that equips professionals with the skills to develop and execute effective marketing strategies in a B2B setting. By gaining a deep understanding of market trends, customer behavior, and competitive analysis, learners can enhance their career prospects in the marketing field. The course covers unique features such as digital marketing, data-driven decision making, and team management, making it an ideal choice for those looking to upskill in B2B marketing. With a strong focus on practical application, learners can apply their knowledge to real-world scenarios, leading to improved business outcomes and increased revenue.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Market Research and Analysis for B2B Strategic Marketing •
Segmentation, Targeting, and Positioning (STP) in B2B Marketing •
Developing a B2B Marketing Mix (4Ps) Strategy •
Digital Marketing Channels for B2B Lead Generation •
Content Marketing for B2B Brand Awareness and Engagement •
Account-Based Marketing (ABM) for B2B Lead Generation and Conversion •
Measuring and Evaluating B2B Marketing Performance and ROI •
Strategic Partnerships and Collaborations in B2B Marketing •
Managing and Optimizing B2B Marketing Budgets and Resources

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in Business-to-Business Strategic Marketing

The Professional Certificate in Business-to-Business Strategic Marketing is a comprehensive program designed to equip learners with the necessary skills and knowledge to excel in B2B marketing.
This program focuses on teaching learners how to develop and implement effective business-to-business marketing strategies that drive growth and revenue.
Upon completion, learners will be able to analyze market trends, identify target audiences, and create tailored marketing campaigns that resonate with B2B customers.
The program covers a range of topics including market research, competitive analysis, brand management, digital marketing, and sales enablement.
Learners will gain hands-on experience in creating marketing materials, conducting market research, and analyzing campaign performance.
The duration of the program is typically 4-6 months, with learners completing a series of online modules and assignments.
The program is highly relevant to the B2B marketing industry, with many graduates going on to secure senior roles in marketing and sales.
The Professional Certificate in Business-to-Business Strategic Marketing is offered by leading institutions and is recognized globally as a benchmark of excellence in B2B marketing.
Learners can expect to earn a recognized certification upon completion, which can be used to enhance their career prospects and demonstrate their expertise in B2B marketing.
The program is designed to be flexible and accessible, with learners able to complete the program at their own pace and on their own schedule.
Overall, the Professional Certificate in Business-to-Business Strategic Marketing is an excellent choice for anyone looking to launch or advance their career in B2B marketing.

Why this course?

Business-to-Business Strategic Marketing is a vital skillset in today's market, with the UK's B2B marketing industry valued at £1.3 billion in 2020, growing at a CAGR of 4.5% (Source: Statista). To stay competitive, businesses need professionals who can develop and execute effective B2B marketing strategies.
Year Growth Rate
2020 4.5%
2021 5.2%
2022 5.8%

Who should enrol in Professional Certificate in Business-to-Business Strategic Marketing?

Ideal Audience for Professional Certificate in Business-to-Business Strategic Marketing Business professionals seeking to enhance their skills in B2B marketing, particularly those in the UK, where 70% of businesses rely on B2B marketing to drive growth (Source: Marketing Week).
Key Characteristics: Marketing managers, sales teams, and business development professionals with at least 2 years of experience in B2B marketing, looking to stay up-to-date with the latest trends and strategies.
Industry Focus: B2B, sales, marketing, business development, and entrepreneurship, with a focus on the UK market, where the average B2B marketing budget is £1.4 million (Source: Econsultancy).
Learning Objectives: Develop a comprehensive understanding of B2B strategic marketing, including market research, segmentation, targeting, and positioning, as well as digital marketing channels and analytics.