Professional Certificate in Business and Marketing Analytics

Sunday, 15 February 2026 19:10:15

International applicants and their qualifications are accepted

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Overview

Overview

Business Analytics

is a vital skill for professionals seeking to drive data-driven decision making in their organizations. This Professional Certificate in Business and Marketing Analytics is designed for business professionals and marketing specialists looking to enhance their analytical skills and gain a deeper understanding of data analysis, statistical modeling, and data visualization.

Through this program, learners will develop expertise in using tools like Excel, SQL, and Python to extract insights from large datasets and create actionable recommendations.

By the end of the program, learners will be able to apply business analytics techniques to drive business growth, improve customer engagement, and optimize marketing strategies.

Take the first step towards unlocking the power of data analytics and explore this Professional Certificate in Business and Marketing Analytics today!

Business Analytics is a vital skill in today's data-driven world, and our Professional Certificate in Business and Marketing Analytics can help you unlock its full potential. By mastering the tools and techniques of business analytics, you'll gain a competitive edge in the job market and be able to drive informed decision-making for your organization. With this course, you'll learn to extract insights from complex data sets, create predictive models, and communicate your findings effectively to stakeholders. You'll also develop a strong understanding of marketing analytics, including data analysis, market research, and customer behavior.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Data Analysis for Business Decision Making • Marketing Mix Modeling • Statistical Inference and Hypothesis Testing • Data Visualization Techniques • Predictive Modeling for Marketing • Customer Segmentation and Profiling • Web Analytics and Digital Metrics • Marketing Research Methods • Data Mining and Text Analysis • Business Intelligence and Data Warehousing

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in Business and Marketing Analytics

The Professional Certificate in Business and Marketing Analytics is a comprehensive program designed to equip learners with the skills and knowledge required to analyze and interpret complex business data, making informed decisions to drive growth and profitability.
This program is typically completed in 4-6 months, with a flexible learning schedule that allows learners to balance their studies with work and other commitments. The duration can vary depending on the learner's prior experience and the pace at which they complete the coursework.
Upon completion of the program, learners can expect to gain a range of skills, including data analysis, data visualization, and business acumen. They will also develop a deep understanding of marketing analytics, including metrics, models, and techniques for measuring marketing performance.
The Professional Certificate in Business and Marketing Analytics is highly relevant to the marketing and business industries, where data-driven decision making is becoming increasingly important. Learners can apply their new skills to a range of roles, including marketing analyst, business analyst, and data scientist.
The program is designed to be industry-agnostic, with a focus on providing learners with a broad range of skills that can be applied across different sectors and industries. This makes it an excellent choice for learners who want to transition into a new career or advance their existing career prospects.
The Professional Certificate in Business and Marketing Analytics is also highly relevant to the current digital landscape, where businesses are increasingly relying on data and analytics to drive their marketing strategies and improve their bottom line. By gaining a deep understanding of marketing analytics, learners can help their organizations stay ahead of the curve and achieve their business goals.

Why this course?

Professional Certificate in Business and Marketing Analytics has become increasingly significant in today's market, driven by the growing demand for data-driven decision-making. According to a report by the Chartered Institute of Marketing (CIM), 85% of marketers in the UK use data analytics to inform their strategies, highlighting the importance of this skillset.
Year Number of Marketers Using Data Analytics
2018 60%
2019 70%
2020 80%
2021 85%
2022 90%

Who should enrol in Professional Certificate in Business and Marketing Analytics?

Business and Marketing Analytics Ideal Audience
Professionals seeking to upskill in data-driven decision making Typically include:
Marketing managers looking to enhance their analytical skills Business analysts seeking to improve their understanding of marketing metrics
Operations managers interested in leveraging data insights Individuals with a background in business, marketing, or a related field
Those working in the UK, with 71% of businesses using data analytics to inform their decisions (Source: CIPD) Will benefit from this certificate, which covers key concepts in business and marketing analytics