Professional Certificate in Brand Identity and Positioning in Marketing

Wednesday, 18 February 2026 14:36:00

International applicants and their qualifications are accepted

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Overview

Overview

Brand Identity and Positioning


Develop a strong brand presence and differentiate your business in a crowded market with our Professional Certificate in Brand Identity and Positioning in Marketing.


This course is designed for marketing professionals who want to learn how to create a unique brand identity and positioning strategy that resonates with their target audience.


Learn how to: Develop a brand positioning statement that sets your business apart from the competition, Create a visual brand identity that reflects your brand values and mission, and Use storytelling techniques to connect with your target audience.

By the end of this course, you'll have the skills and knowledge to create a comprehensive brand identity and positioning plan that drives business results.


Take the first step towards building a strong brand and explore our Professional Certificate in Brand Identity and Positioning in Marketing today!

Brand Identity is the backbone of any successful marketing strategy, and our Professional Certificate in Brand Identity and Positioning in Marketing will teach you how to craft a compelling brand voice that resonates with your target audience. By mastering the art of brand identity, you'll gain a deeper understanding of how to create a unique value proposition that sets your brand apart from the competition. With this course, you'll learn how to develop a brand positioning strategy that drives business growth and improves customer engagement. Upon completion, you'll be equipped with the skills to take on a leadership role in brand management and enjoy a wide range of career opportunities in the marketing industry.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Brand Positioning Strategy • Brand Identity Development • Target Market Analysis • Unique Selling Proposition (USP) • Brand Messaging Framework • Brand Voice and Tone • Brand Consistency Guidelines • Brand Architecture and Structure • Brand Measurement and Evaluation • Brand Strategy Implementation

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in Brand Identity and Positioning in Marketing

The Professional Certificate in Brand Identity and Positioning in Marketing is a comprehensive course designed to equip learners with the skills and knowledge required to create and maintain a strong brand identity in the competitive marketing landscape.
This program focuses on teaching learners how to develop a unique brand positioning strategy that resonates with target audiences, differentiates a brand from competitors, and ultimately drives business growth.
Upon completion of the course, learners can expect to gain a deep understanding of brand identity and positioning principles, including brand development, brand management, and brand measurement and evaluation.
The duration of the Professional Certificate in Brand Identity and Positioning in Marketing is typically 4-6 months, with learners completing a series of online modules and assignments that are designed to be completed at their own pace.
The course is highly relevant to the marketing industry, as it provides learners with the skills and knowledge required to create and maintain a strong brand identity that drives business success.
Learners who complete the Professional Certificate in Brand Identity and Positioning in Marketing can expect to be job-ready and equipped to take on roles such as brand manager, marketing manager, or brand strategist.
The course is also highly relevant to entrepreneurs and small business owners who want to establish a strong brand identity for their business and differentiate themselves from competitors in a crowded market.
Overall, the Professional Certificate in Brand Identity and Positioning in Marketing is a valuable investment for anyone looking to establish a strong brand identity and drive business growth in the competitive marketing landscape.

Why this course?

Brand Identity and Positioning is a crucial aspect of marketing in today's market, with 71% of UK consumers considering brand reputation when making purchasing decisions (Source: YouGov, 2020). A well-defined brand identity and positioning can differentiate a business from its competitors, increasing brand awareness and customer loyalty.
Key Statistics UK Consumers
71% consider brand reputation when making purchasing decisions YouGov, 2020
62% of UK businesses have a brand strategy in place Marketing Week, 2019
45% of UK consumers are more likely to engage with a brand that has a strong brand identity Reputation Institute, 2018

Who should enrol in Professional Certificate in Brand Identity and Positioning in Marketing?

Brand Identity and Positioning in Marketing Ideal Audience
Marketing professionals and entrepreneurs Those looking to enhance their skills in brand management, product positioning, and marketing strategy are ideal candidates. In the UK, a recent survey found that 70% of small businesses struggle to establish a strong brand identity, making this course particularly relevant for those seeking to improve their marketing efforts.
Digital marketers and business owners Individuals with experience in digital marketing, such as social media management and content creation, will benefit from learning how to position their brand effectively in a crowded market. According to a report by the Centre for Entrepreneurs, UK businesses that invest in branding see an average increase of 10% in sales, making this course a valuable investment for those looking to grow their business.
Aspiring marketers and entrepreneurs Those new to marketing or looking to transition into the field will find this course an excellent introduction to the principles of brand identity and positioning. By learning how to create a strong brand foundation, individuals can set themselves up for success in the competitive world of marketing.