Professional Certificate in Behavioral Economics in Marketing

Monday, 16 February 2026 10:21:32

International applicants and their qualifications are accepted

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Overview

Overview

Behavioral Economics in Marketing

is a field that studies how psychological, social, and emotional factors influence consumer decision-making.

This Professional Certificate program is designed for marketing professionals who want to understand the underlying drivers of consumer behavior and develop strategies to influence them.

By learning about behavioral economics, marketers can create more effective campaigns that tap into consumers' motivations, biases, and emotions.

The program covers topics such as loss aversion, framing effects, and social influence, and provides practical tools and techniques for applying behavioral economics in marketing.

Whether you're looking to improve your marketing skills or advance your career, this program can help you develop a deeper understanding of consumer behavior and become a more effective marketer.

Explore the world of behavioral economics in marketing and discover how you can use this knowledge to drive business results.

Behavioral economics in marketing is a powerful tool to understand consumer decision-making. This Professional Certificate program equips you with the knowledge to design marketing strategies that tap into human psychology, leading to increased customer engagement and loyalty. By studying behavioral economics, you'll gain insights into how people make choices, and learn how to use this understanding to drive business success. With this course, you'll develop skills in behavioral marketing, including nudge theory, framing effects, and loss aversion. Career prospects are vast, with opportunities in marketing, advertising, and management.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Framing Effects in Marketing Decisions
• Behavioral Biases in Consumer Choice
• Nudges and Soft Power in Marketing
• Loss Aversion and Pricing Strategies
• Social Influence and Word-of-Mouth Marketing
• Anchoring and Reference Points in Advertising
• Mental Accounting and Financial Decision-Making
• Prospect Theory and Risk Management
• Cognitive Biases in Brand Perception
• Marketing Mix and Behavioral Economics

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in Behavioral Economics in Marketing

The Professional Certificate in Behavioral Economics in Marketing is a comprehensive program designed to equip marketing professionals with the knowledge and skills necessary to understand and apply behavioral economics principles in their work.
This program focuses on the application of behavioral economics to marketing strategies, helping participants develop a deeper understanding of how psychological, social, and emotional factors influence consumer behavior.
Upon completion of the program, participants will be able to analyze consumer behavior, design effective marketing campaigns, and make data-driven decisions that drive business results.
The duration of the program is typically 4-6 months, with a flexible schedule that allows participants to complete coursework at their own pace.
The program is highly relevant to the marketing industry, as it provides participants with a unique perspective on how to leverage behavioral economics to drive business growth and improve marketing outcomes.
Industry professionals can benefit from this program by gaining a deeper understanding of how to apply behavioral economics principles to develop more effective marketing strategies and improve customer engagement.
The program is also relevant to business leaders who want to stay ahead of the curve in terms of marketing trends and best practices.
By completing the Professional Certificate in Behavioral Economics in Marketing, participants can enhance their skills and knowledge in behavioral economics and marketing, making them more competitive in the job market.
The program is designed to be completed online, making it accessible to professionals from around the world who want to upskill or reskill in behavioral economics and marketing.
The program is offered by reputable institutions and is accredited by recognized accrediting agencies, ensuring that participants receive high-quality education and training.
Overall, the Professional Certificate in Behavioral Economics in Marketing is a valuable program that provides participants with the knowledge and skills necessary to succeed in the marketing industry.

Why this course?

Behavioral Economics in Marketing has become increasingly significant in today's market, with the UK being no exception. According to a study by the Centre for Retail Research, the UK retail industry is expected to reach £3.9 trillion by 2025, with digital marketing playing a crucial role in driving sales. A survey by the Chartered Institute of Marketing found that 75% of marketers believe that behavioral economics is essential for understanding consumer behavior.
Year UK Retail Sales
2015 £2.6 trillion
2018 £2.9 trillion
2020 £3.1 trillion
2025 (projected) £3.9 trillion

Who should enrol in Professional Certificate in Behavioral Economics in Marketing ?

Ideal Audience for Professional Certificate in Behavioral Economics in Marketing Marketing professionals, particularly those in the UK, seeking to enhance their skills in understanding consumer behavior and decision-making.
Key Characteristics: Professionals with 2+ years of experience in marketing, looking to stay ahead of the curve in a rapidly changing market, with a focus on data-driven decision-making and consumer insights.
Industry Focus: Consumer goods, retail, finance, and healthcare, where understanding behavioral economics can drive business growth and improve customer engagement.
Location Focus: The UK, with a focus on London and other major cities, where businesses are increasingly looking to leverage behavioral economics to inform marketing strategies.
Career Goals: To develop a deeper understanding of consumer behavior, improve marketing effectiveness, and drive business growth through data-driven decision-making.