Professional Certificate in B2B Marketing Analytics

Saturday, 14 February 2026 15:15:21

International applicants and their qualifications are accepted

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Overview

Overview

B2B Marketing Analytics

is a specialized field that helps businesses make data-driven decisions. It involves analyzing customer behavior, market trends, and sales performance to optimize marketing strategies. This Professional Certificate program is designed for marketing professionals, sales teams, and business leaders who want to improve their analytical skills and contribute to data-driven decision-making in their organizations.

By learning B2B Marketing Analytics, you'll gain a deeper understanding of how to measure campaign effectiveness, identify areas for improvement, and create data-driven marketing strategies that drive revenue growth.

Some key concepts covered in the program include:

Data analysis and visualization Marketing attribution modeling Customer segmentation and profiling

Whether you're looking to advance your career or simply stay up-to-date with industry trends, this Professional Certificate in B2B Marketing Analytics is an excellent choice. Explore the program further to learn more about how you can apply B2B Marketing Analytics to drive business success.

B2B Marketing Analytics is a comprehensive program that equips professionals with the skills to measure, analyze, and optimize business performance. By mastering B2B Marketing Analytics, you'll gain a competitive edge in the market, drive revenue growth, and enhance decision-making capabilities. This course offers B2B Marketing Analytics training, covering data analysis, market research, and campaign optimization. You'll also learn about B2B Marketing Analytics tools and technologies, such as Google Analytics and Excel. With this certification, you'll be poised for career advancement, with opportunities in data science, marketing management, and business strategy.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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Data Analysis for B2B Marketing
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Marketing Mix Modeling
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Customer Segmentation and Profiling
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Predictive Analytics for Lead Scoring
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Web Analytics and Tracking
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Social Media Analytics and Measurement
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Email Marketing Metrics and Analysis
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ROI and Attribution Modeling
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Data Visualization for B2B Marketing
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Advanced Statistical Techniques in Marketing Analytics

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in B2B Marketing Analytics

The Professional Certificate in B2B Marketing Analytics is a comprehensive program designed to equip learners with the skills and knowledge required to analyze and interpret complex marketing data in a business-to-business (B2B) context.
This program focuses on teaching learners how to use data analytics tools and techniques to measure marketing performance, identify areas for improvement, and optimize marketing strategies for better ROI.
Upon completion of the program, learners will be able to demonstrate their ability to analyze and interpret marketing data, create data-driven marketing strategies, and measure the effectiveness of marketing campaigns.
The duration of the program is typically 4-6 months, with learners completing a series of online courses and assignments that are designed to be completed at their own pace.
The program is highly relevant to the B2B marketing industry, as companies are increasingly relying on data analytics to inform their marketing strategies and drive business growth.
Learners who complete the Professional Certificate in B2B Marketing Analytics will gain a competitive edge in the job market, as they will possess the skills and knowledge required to analyze and interpret complex marketing data in a B2B context.
The program is also highly relevant to industries such as technology, finance, and healthcare, where data-driven marketing strategies are critical to driving business success.
Overall, the Professional Certificate in B2B Marketing Analytics is a valuable investment for anyone looking to advance their career in B2B marketing or transition into a role that requires data analytics skills.
By completing this program, learners will be able to measure the effectiveness of marketing campaigns, identify areas for improvement, and optimize marketing strategies for better ROI, ultimately driving business growth and success in the B2B marketing industry.

Why this course?

Professional Certificate in B2B Marketing Analytics holds immense significance in today's market, where data-driven decision-making is crucial for businesses to stay competitive. According to a survey by the Chartered Institute of Marketing (CIM), 85% of marketers in the UK consider data analysis to be a key skill for success. Moreover, a report by the Digital Marketing Institute states that 70% of marketers believe that data analytics is essential for measuring campaign effectiveness.
Statistics Percentage
Marketers who consider data analysis a key skill 85%
Marketers who believe data analytics is essential for measuring campaign effectiveness 70%

Who should enrol in Professional Certificate in B2B Marketing Analytics?

B2B Marketing Analytics Ideal Audience
Professionals seeking to upskill in data-driven marketing strategies Typically include:
Digital marketing specialists With 1 in 5 UK businesses using data analytics to inform their marketing decisions, this course is ideal for those looking to enhance their skills in B2B marketing analytics.
Business development managers In the UK, 70% of businesses use data analytics to measure the effectiveness of their marketing campaigns, making this course a valuable asset for those in this role.
Marketing managers With the rise of account-based marketing, understanding B2B marketing analytics is crucial for marketing managers in the UK, where 60% of businesses use this approach.