Professional Certificate in Application of Extended Marketing Mix Concepts

Sunday, 15 February 2026 21:31:36

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

Extended Marketing Mix Concepts


This professional certificate program is designed for marketing professionals who want to master the application of extended marketing mix concepts.


Learn how to analyze customer behavior, develop targeted marketing strategies, and measure campaign effectiveness.


Some of the key topics covered in this program include:

Segmentation, targeting, and positioning; brand management; and digital marketing.


Gain a deeper understanding of how to create a winning marketing strategy that drives business results.


Take the first step towards advancing your career in marketing and explore this certificate program today!

Extended Marketing Mix Concepts are a crucial aspect of modern marketing strategies, and this Professional Certificate course will help you master them. By learning the application of extended marketing mix concepts, you'll gain a deeper understanding of how to analyze and optimize your marketing efforts. This course offers key benefits such as improved marketing strategies, enhanced customer engagement, and increased brand awareness. With this certificate, you'll be well-equipped to take on leadership roles in marketing departments or start your own successful marketing ventures. You'll also enjoy career prospects in various industries, including business, finance, and management.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Market Research and Analysis •
• Brand Management and Positioning •
• Pricing Strategies and Tactics •
• Advertising and Promotional Mix •
• Sales Promotion and Incentives •
• Digital Marketing and E-commerce •
• Social Media Marketing and Engagement •
• Customer Relationship Management •
• Data-Driven Decision Making and Analytics

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in Application of Extended Marketing Mix Concepts

The Professional Certificate in Application of Extended Marketing Mix Concepts is a comprehensive program designed to equip learners with the knowledge and skills necessary to apply advanced marketing strategies in today's fast-paced business environment.
This program focuses on the extended marketing mix, which includes the 4 Ps of marketing (product, price, place, and promotion) as well as other key elements such as people, process, and physical evidence.
Through a combination of coursework and hands-on projects, learners will gain a deep understanding of how to analyze customer needs, develop targeted marketing campaigns, and measure the effectiveness of marketing efforts.
The program is designed to be completed in approximately 4-6 months, with learners able to earn their certificate upon completion of all required coursework and assignments.
The Professional Certificate in Application of Extended Marketing Mix Concepts is highly relevant to professionals working in marketing, sales, and business development, as well as entrepreneurs and small business owners looking to enhance their marketing skills.
By the end of the program, learners will be able to apply advanced marketing concepts to drive business growth, improve customer engagement, and increase revenue.
The program is taught by experienced instructors with expertise in marketing and business, providing learners with a solid foundation in the latest marketing strategies and techniques.
The Professional Certificate in Application of Extended Marketing Mix Concepts is a valuable addition to any professional's skillset, offering a competitive edge in the job market and opening up new opportunities for career advancement.
Learners can expect to gain a range of skills, including marketing strategy development, market research, and campaign execution, as well as the ability to analyze data and make informed business decisions.
The program is delivered online, making it accessible to learners from around the world and allowing them to balance their studies with other responsibilities.
Upon completion of the program, learners will receive a professional certificate that can be added to their resume or LinkedIn profile, demonstrating their expertise in the application of extended marketing mix concepts.
The Professional Certificate in Application of Extended Marketing Mix Concepts is a highly regarded program that has been designed to meet the needs of professionals and entrepreneurs looking to enhance their marketing skills and drive business growth.

Why this course?

Extended Marketing Mix Concepts are gaining significant importance in today's market, with 71% of UK businesses adopting digital marketing strategies (Source: Google Analytics). To stay competitive, professionals need to understand the application of these concepts, such as segmentation, targeting, and positioning (STP).
Segmentation Targeting Positioning
Demographic, geographic, psychographic Product, price, promotion, place Unique selling proposition (USP)
Customer profiling Market research Brand awareness

Who should enrol in Professional Certificate in Application of Extended Marketing Mix Concepts?

Ideal Audience for Professional Certificate in Application of Extended Marketing Mix Concepts Marketing professionals, particularly those in the UK, seeking to enhance their skills in digital marketing, data analysis, and customer experience.
Key Characteristics: Professionals with at least 2 years of experience in marketing, familiar with the extended marketing mix concepts, and looking to upskill in areas like SEO, social media marketing, and customer relationship management.
UK-Specific Statistics: According to a report by the Chartered Institute of Marketing, 75% of UK marketers believe that data analysis is crucial for making informed marketing decisions. This course will equip learners with the necessary skills to leverage data analysis and extend the marketing mix.
Learning Objectives: Upon completion of this course, learners will be able to apply extended marketing mix concepts to develop effective marketing strategies, analyze customer data to inform marketing decisions, and measure the success of marketing campaigns.