Postgraduate certificate in Services Marketing for MBA

Monday, 16 February 2026 12:18:52

International applicants and their qualifications are accepted

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Overview

Overview

Services Marketing

is a specialized field that focuses on the creation and delivery of intangible products, such as experiences and expertise. This Postgraduate Certificate in Services Marketing for MBA is designed for professionals who want to develop a deeper understanding of how to market and sell services.
Some of the key topics covered in this program include customer relationship management, service quality management, and market research. By gaining knowledge of these essential concepts, learners can enhance their skills in creating value for customers and driving business growth.
This program is ideal for MBA students who want to specialize in services marketing and take their careers to the next level. With a focus on practical applications and real-world examples, learners can develop the skills and expertise needed to succeed in this field.

Whether you're looking to advance your career or start a new business, this Postgraduate Certificate in Services Marketing for MBA can provide you with the knowledge and skills you need to succeed.

Services Marketing is a specialized field that offers a unique blend of business acumen and customer-centric approach. This Postgraduate Certificate in Services Marketing for MBA students is designed to equip you with the knowledge and skills required to succeed in this dynamic field. By focusing on the intangible aspects of services, you'll learn how to create memorable experiences, build strong relationships, and drive business growth. With Services Marketing, you'll gain a competitive edge in the job market, with career prospects in industries such as finance, healthcare, and technology. You'll also develop valuable skills in market research, branding, and customer engagement.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Market Research and Analysis in Services Marketing •
• Understanding Customer Behavior in Services •
• Service Quality Management and Measurement •
• Pricing Strategies in Services Marketing •
• Branding and Positioning in Services •
• Relationship Marketing in Services •
• Service Operations and Logistics Management •
• Managing Change and Innovation in Services •
• International Services Marketing and Management •
• Digital Marketing for Services

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate certificate in Services Marketing for MBA

The Postgraduate Certificate in Services Marketing for MBA is a specialized program designed to equip students with the knowledge and skills required to succeed in the services marketing field.
This program is ideal for those who have already completed their undergraduate degree in business or a related field and are looking to enhance their career prospects in services marketing.
The learning outcomes of this program include understanding the principles of services marketing, developing marketing strategies for services, and analyzing customer behavior in the services sector.
Students will also learn about the role of technology in services marketing, branding and positioning services, and the impact of globalization on services marketing.
The duration of the program is typically one year full-time or two years part-time, allowing students to balance their studies with work or other commitments.
Industry relevance is a key aspect of this program, as it is designed to prepare students for careers in services marketing in a variety of sectors, including finance, healthcare, and hospitality.
The program is taught by experienced academics and industry professionals, providing students with a comprehensive understanding of services marketing principles and practices.
Upon completion of the program, students will be awarded a Postgraduate Certificate in Services Marketing for MBA, which can be used as a stepping stone to further study or as a professional qualification in its own right.
The program is designed to be flexible and accommodating, with a range of assessment methods and learning materials to suit different learning styles.
Overall, the Postgraduate Certificate in Services Marketing for MBA is an excellent choice for those who want to develop their skills and knowledge in services marketing and advance their careers in this field.

Why this course?

Postgraduate Certificate in Services Marketing is a highly sought-after qualification for MBA graduates in today's market. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK believe that services marketing is a key area of focus for businesses (Source: CIM, 2020). This is reflected in the growing demand for professionals with expertise in services marketing.
Industry Trends Statistics
Digital Transformation 80% of businesses in the UK have implemented digital transformation strategies (Source: PwC, 2020)
Customer Experience 90% of customers expect a seamless customer experience across all touchpoints (Source: Forrester, 2019)
Data-Driven Decision Making 70% of marketers in the UK use data analytics to inform their marketing strategies (Source: Econsultancy, 2019)

Who should enrol in Postgraduate certificate in Services Marketing for MBA?

Postgraduate Certificate in Services Marketing for MBA Ideal for ambitious professionals seeking to enhance their skills in services marketing, this postgraduate certificate is designed for those with an MBA or equivalent qualification.
Target Audience: Individuals with an MBA or equivalent qualification, typically aged 25-45, from the UK, with a minimum of 2 years of work experience in a services marketing role, such as a marketing manager or business development manager.
Career Goals: To gain advanced knowledge of services marketing, develop strategic thinking, and enhance career prospects in senior roles, such as a director of marketing or business development director, with a salary range of £60,000-£100,000 per annum in the UK.
Skills Gained: Advanced services marketing skills, including market analysis, competitive analysis, pricing strategy, and customer relationship management, as well as strategic thinking, leadership, and communication skills.
Duration: Typically 6-12 months, with flexible study options, including part-time and full-time study, to accommodate different learning styles and schedules.