Postgraduate Certificate in Tourist Behaviour and Expectations

Monday, 16 February 2026 18:10:31

International applicants and their qualifications are accepted

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Overview

Overview

Behaviour

is a crucial aspect of the tourist experience, and understanding it is essential for businesses and destinations seeking to enhance visitor satisfaction and loyalty. The Postgraduate Certificate in Tourist Behaviour and Expectations is designed for professionals and academics looking to develop a deeper understanding of tourist behaviour and its impact on destinations.

Some key areas of focus include

the psychological, sociological, and cultural factors that influence tourist behaviour, as well as the role of technology and social media in shaping tourist expectations. By studying this programme, you will gain a comprehensive understanding of tourist behaviour and its implications for destinations, enabling you to develop effective strategies for improving visitor experiences and driving business growth.

Whether you are a

tourism professional, academic, or researcher, this programme will provide you with the knowledge and skills needed to stay ahead in the industry and contribute to the development of more sustainable and responsible tourism practices.

Explore further and discover how the Postgraduate Certificate in Tourist Behaviour and Expectations can help you achieve your career goals and make a positive impact on the tourism industry.

Tourist Behaviour and Expectations is a unique postgraduate course that delves into the complexities of tourist behaviour and expectations. By understanding these factors, you'll gain valuable insights into the motivations and preferences of tourists, enabling you to develop targeted marketing strategies and improve customer experiences. This course offers key benefits such as enhanced career prospects in the tourism industry, particularly in roles like destination management and marketing. You'll also explore the impact of technology on tourist behaviour and develop skills in data analysis and interpretation. With a focus on practical applications, this course is ideal for those looking to advance their careers in the tourism sector.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Consumer Behaviour in Tourism
• • Destination Image and Expectations
• • Tourist Motivation and Behaviour
• • Cultural Competence in Tourism
• • Sustainable Tourism Practices
• • Tourist Information and Communication
• • • Behavioural Research Methods in Tourism
• • • Tourism Policy and Management
• • • International Tourism Management
• • • Marketing in Tourism
• • • Tourism Economics and Finance

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Tourist Behaviour and Expectations

The Postgraduate Certificate in Tourist Behaviour and Expectations is a specialized program designed to equip students with in-depth knowledge of tourist behaviour and its impact on the tourism industry.
This postgraduate certificate is typically offered by universities and institutions that specialize in hospitality, tourism, and related fields, and is usually taken by individuals who already hold a bachelor's degree in a relevant field.
The program's primary focus is on understanding the complexities of tourist behaviour, including factors such as demographics, motivations, and expectations, as well as the cultural, social, and economic influences that shape tourist experiences.
Through a combination of theoretical and practical modules, students on this program will gain a comprehensive understanding of the key concepts and principles that underpin tourist behaviour and expectations, including the role of technology, sustainability, and cultural heritage in shaping tourist experiences.
The duration of the program varies depending on the institution and the country, but it is typically offered over one or two years, with students typically taking 2-3 modules per year.
The Postgraduate Certificate in Tourist Behaviour and Expectations is highly relevant to the tourism industry, as it provides students with the knowledge and skills needed to develop effective strategies for managing tourist behaviour and expectations, and to create sustainable and culturally sensitive tourist experiences.
Graduates of this program can pursue careers in tourism management, destination marketing, and related fields, or use their knowledge and skills to inform their work in other industries, such as hospitality, events, and cultural heritage management.
The program is also of interest to researchers and academics who wish to contribute to the development of knowledge in the field of tourist behaviour and expectations, and to policymakers who seek to inform the development of tourism policies and strategies.
Overall, the Postgraduate Certificate in Tourist Behaviour and Expectations is a valuable program that provides students with a deep understanding of the complexities of tourist behaviour and expectations, and equips them with the knowledge and skills needed to succeed in the tourism industry.

Why this course?

Postgraduate Certificate in Tourist Behaviour and Expectations holds significant importance in today's market, particularly in the UK. According to a survey conducted by the Association of Leading Visitor Attractions (ALVA), the UK's tourism industry generated £137 billion in revenue in 2019, supporting over 2.1 million jobs. This highlights the need for professionals to understand tourist behaviour and expectations. | Year | Revenue (£ billion) | Employment (thousands) | | --- | --- | --- | | 2015 | 127 | 1.8 | | 2016 | 132 | 1.9 | | 2017 | 137 | 2.0 | | 2018 | 139 | 2.1 | | 2019 | 137 | 2.1 |

Who should enrol in Postgraduate Certificate in Tourist Behaviour and Expectations ?

Postgraduate Certificate in Tourist Behaviour and Expectations is ideal for
individuals with a background in hospitality, tourism, or a related field who wish to enhance their knowledge of tourist behaviour and expectations
particularly those working in the UK tourism industry who are looking to stay ahead of the curve and understand the evolving needs of tourists
with a focus on the UK's tourist market, which attracted 37.9 million overseas visitors in 2019, generating £26.9 billion in expenditure can benefit from this programme, which covers topics such as tourist motivation, destination choice, and cultural sensitivity
and gain a deeper understanding of how to design and deliver tourism experiences that meet the needs of diverse tourist groups and contribute to the sustainable development of the tourism industry in the UK and beyond