Postgraduate Certificate in Tourism Behaviour and Consumer Patterns

Saturday, 14 February 2026 11:22:48

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

Behaviour and Consumer Patterns

is a crucial aspect of the tourism industry, and this Postgraduate Certificate aims to equip learners with the knowledge to understand and analyze consumer patterns and behaviour in the context of tourism.
Understanding consumer behaviour is essential for tourism businesses to develop effective marketing strategies and improve customer satisfaction. This postgraduate certificate provides learners with a comprehensive understanding of consumer patterns and behaviour in the tourism industry, including cultural, social, and economic factors that influence travel decisions.
Through a combination of theoretical and practical modules, learners will gain insights into the complexities of consumer behaviour and develop skills to apply this knowledge in real-world scenarios.
By completing this postgraduate certificate, learners will be able to analyse consumer patterns and behaviour and develop innovative solutions to improve the tourism industry. If you're interested in pursuing a career in tourism management or research, this postgraduate certificate is an excellent starting point. Explore further to learn more about this exciting field and how it can benefit your career.

Tourism Behaviour and Consumer Patterns is a comprehensive course that delves into the intricacies of consumer behaviour in the tourism industry. By gaining a deeper understanding of tourism behaviour and consumer patterns, students can develop effective strategies to cater to diverse customer needs. This postgraduate certificate programme offers key benefits such as enhanced knowledge of market trends, improved analytical skills, and a competitive edge in the job market. Career prospects are vast, with opportunities in marketing, research, and management. Unique features include expert guest lectures and a focus on sustainable tourism practices.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Consumer Behaviour in Tourism
• Tourism Marketing and Brand Management
• Destination Image and Perception
• Tourism Policy and Planning
• Travel Behaviour and Motivation
• Cultural Competence in Tourism
• Sustainable Tourism Practices
• Tourism Economics and Finance
• Tourism Research Methods
• International Tourism Management

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Tourism Behaviour and Consumer Patterns

The Postgraduate Certificate in Tourism Behaviour and Consumer Patterns is a specialized course designed to equip students with the knowledge and skills required to understand the complex patterns of consumer behavior in the tourism industry.
This postgraduate certificate program focuses on the psychological, social, and cultural factors that influence tourist behavior, enabling students to develop effective marketing strategies and improve customer satisfaction.
Upon completion of the program, students will be able to analyze and interpret data related to tourist behavior, identify market trends, and develop targeted marketing campaigns to increase revenue and competitiveness in the tourism industry.
The duration of the postgraduate certificate program is typically one year, with students required to complete a minimum of 60 credits of coursework and research.
The program is highly relevant to the tourism industry, as it provides students with a deep understanding of the complex factors that drive consumer behavior, enabling them to make informed decisions about marketing strategies and customer engagement.
The postgraduate certificate in Tourism Behaviour and Consumer Patterns is ideal for professionals working in the tourism industry, as well as those looking to transition into a career in this field.
Graduates of the program can expect to work in roles such as marketing manager, tourism consultant, or research analyst, and can pursue further studies in related fields such as hospitality management or international business.
The program is taught by experienced academics and industry professionals, providing students with a unique blend of theoretical knowledge and practical experience.
The postgraduate certificate in Tourism Behaviour and Consumer Patterns is recognized by industry partners and employers, ensuring that graduates have the skills and knowledge required to succeed in the tourism industry.
By studying this postgraduate certificate program, students can gain a competitive edge in the job market and advance their careers in the tourism industry.
The program is designed to be flexible, with online and on-campus options available to accommodate different learning styles and schedules.
Overall, the postgraduate certificate in Tourism Behaviour and Consumer Patterns is an excellent choice for individuals looking to develop their knowledge and skills in the tourism industry.

Why this course?

Postgraduate Certificate in Tourism Behaviour and Consumer Patterns is a highly relevant and in-demand qualification in today's market. The UK tourism industry, for instance, is a significant contributor to the country's GDP, with a value of £139 billion in 2020 (Source: VisitBritain). This highlights the need for professionals to understand consumer patterns and behaviour in the tourism sector.
Year Number of Visitors
2015 37.9 million
2016 38.7 million
2017 39.4 million
2018 40.2 million
2019 40.9 million
2020 29.6 million

Who should enrol in Postgraduate Certificate in Tourism Behaviour and Consumer Patterns ?

Postgraduate Certificate in Tourism Behaviour and Consumer Patterns is ideal for
individuals with a degree in hospitality, tourism, or a related field who wish to enhance their knowledge of consumer behaviour and tourism trends
those working in the tourism industry, particularly in roles such as marketing, sales, or customer service, looking to gain a deeper understanding of consumer patterns and behaviour
and those interested in pursuing a career in research, policy-making, or academia, with a focus on tourism behaviour and consumer patterns
in the UK, this postgraduate certificate can be particularly relevant for those working in the tourism sector, given the country's significant tourism industry, which generated £139.4 billion in exports in 2020 and supported over 2.1 million jobs