Postgraduate Certificate in TV & Radio Marketing

Wednesday, 18 February 2026 23:42:47

International applicants and their qualifications are accepted

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Overview

Overview

TV & Radio Marketing

is a specialized field that combines creative storytelling with data-driven insights to engage audiences and drive business results. This Postgraduate Certificate program is designed for marketing professionals who want to develop the skills to succeed in the TV and radio industries.

Learn how to analyze audience behavior, create effective ad campaigns, and measure their impact on sales and brand awareness.

Some of the key topics covered in the program include: media planning, audience research, ad creative development, and digital marketing strategies.

By the end of the program, you'll have a deep understanding of the TV and radio marketing landscape and be equipped to develop and execute successful marketing campaigns.

Take the first step towards a career in TV and radio marketing and explore this exciting program further.

TV & Radio Marketing is an exciting field that combines creativity and data analysis to drive business success. This Postgraduate Certificate in TV & Radio Marketing will equip you with the skills to develop and execute effective marketing campaigns across multiple platforms. You'll learn about TV & Radio Marketing strategies, audience analysis, and media planning, as well as digital marketing techniques to enhance your skills. With this course, you'll gain a competitive edge in the job market and be able to work with top brands in the industry. Career prospects are excellent, with opportunities in advertising, media, and PR.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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Digital Media Planning •
Brand Identity and Positioning •
Media Buying and Negotiation •
TV Advertising Strategy •
Radio Advertising Strategy •
Social Media Marketing •
Content Marketing for TV and Radio •
Measurement and Evaluation of TV and Radio Campaigns •
Data-Driven Decision Making in TV and Radio Marketing

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in TV & Radio Marketing

The Postgraduate Certificate in TV & Radio Marketing is a specialized course designed to equip students with the skills and knowledge required to succeed in the dynamic world of television and radio marketing. This postgraduate certificate program is typically offered over one year, with students typically attending classes one day a week. The duration of the course can vary depending on the institution and the student's prior experience, but it is generally a part-time program that allows students to balance their studies with work and other commitments. The learning outcomes of the Postgraduate Certificate in TV & Radio Marketing include an understanding of the principles of television and radio marketing, including audience analysis, campaign planning, and media buying. Students will also develop skills in digital marketing, social media, and data analysis, as well as learn about the latest trends and technologies in the industry. The course is highly relevant to the industry, with many graduates going on to work in senior roles in television and radio marketing, or starting their own businesses. The course is also designed to be flexible, with many institutions offering online or distance learning options, making it accessible to students who may not be able to attend classes on campus. By completing the Postgraduate Certificate in TV & Radio Marketing, students can enhance their career prospects and stay ahead of the curve in a rapidly changing industry. The course is ideal for marketing professionals looking to specialize in television and radio marketing, or for those looking to transition into a new career in the industry.

Why this course?

Postgraduate Certificate in TV & Radio Marketing holds significant importance in today's market, particularly in the UK. According to a survey by the Advertising Association, the UK's advertising industry is projected to reach £29.3 billion by 2025, with TV and radio advertising playing a crucial role in this growth.
Year TV Advertising Spend (£m) Radio Advertising Spend (£m)
2020 4,600 1,300
2021 4,800 1,400
2022 5,000 1,500

Who should enrol in Postgraduate Certificate in TV & Radio Marketing ?

Postgraduate Certificate in TV & Radio Marketing is ideal for: Marketing professionals, particularly those in the UK, looking to enhance their skills in digital media and stay ahead of the competition, with the UK's TV and radio advertising market valued at £2.8 billion in 2020.
Those with a background in marketing, advertising, or a related field, seeking to transition into TV and radio marketing, or expand their expertise in these areas, are well-suited for this course. With the rise of streaming services and online platforms, the demand for skilled professionals in TV and radio marketing is on the rise, with the UK's TV and radio industry employing over 30,000 people.
Individuals interested in learning about TV and radio marketing strategies, including planning, buying, and measuring campaigns, will find this course informative and engaging. By the end of the course, learners will have gained a comprehensive understanding of TV and radio marketing principles, enabling them to make informed decisions and drive business success in this dynamic industry.