Postgraduate Certificate in Strategic Tourism Marketing

Tuesday, 17 February 2026 01:27:39

International applicants and their qualifications are accepted

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Overview

Overview

Strategic Tourism Marketing

is designed for professionals seeking to enhance their skills in the tourism industry. This postgraduate certificate program focuses on developing effective marketing strategies for tourism businesses, enabling them to stay competitive in the global market.

By studying Strategic Tourism Marketing, learners will gain a deeper understanding of market research, destination management, and digital marketing techniques. They will also learn how to analyze customer behavior and develop targeted marketing campaigns.

Some key concepts covered in the program include:

Market segmentation, brand management, and destination branding. Learners will also explore the role of social media in tourism marketing and how to measure the success of marketing campaigns.

Upon completion of the program, learners will be equipped with the knowledge and skills necessary to drive business growth and success in the tourism industry.

Are you ready to take your career in tourism marketing to the next level? Explore our postgraduate certificate program in Strategic Tourism Marketing today and discover how you can enhance your skills and advance your career.

Strategic Tourism Marketing is a game-changing course that equips you with the skills to drive tourism growth and revenue. By focusing on the latest trends and best practices, this postgraduate certificate helps you develop a deep understanding of the complex relationships between tourism, marketing, and destination management. With strategic thinking, you'll learn to analyze market opportunities, create effective marketing campaigns, and measure their impact. Career prospects are excellent, with opportunities in tourism boards, travel companies, and destination management organizations. Unique features include online learning, flexible study options, and access to industry experts.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Marketing Research and Analysis for Tourism •
• Destination Marketing and Branding •
• Digital Marketing Strategies for Tourism •
• Social Media Marketing in Tourism •
• Influencer Marketing in Tourism •
• Event Marketing and Tourism •
• Sustainable Tourism Marketing •
• Tourism Market Analysis and Forecasting •
• International Tourism Marketing

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Strategic Tourism Marketing

The Postgraduate Certificate in Strategic Tourism Marketing is a specialized program designed for professionals seeking to enhance their knowledge and skills in the tourism industry.
This program focuses on equipping students with the latest tools and techniques to develop effective marketing strategies for tourism businesses,
enabling them to stay competitive in a rapidly changing market. Upon completion of the program, students can expect to achieve the following learning outcomes:
develop a deep understanding of the tourism industry, including its trends, challenges, and opportunities;
analyze and interpret data to inform marketing decisions;
create and implement effective marketing campaigns to promote tourism destinations and businesses;
develop strategic partnerships and collaborations to drive business growth. The duration of the Postgraduate Certificate in Strategic Tourism Marketing varies depending on the institution and the student's prior qualifications.
Typically, the program takes one to two years to complete, with students required to complete a series of modules and assessments.
The program is designed to be flexible, with students able to study part-time or full-time, depending on their needs and circumstances. The Postgraduate Certificate in Strategic Tourism Marketing is highly relevant to the tourism industry,
with many employers seeking professionals who have expertise in marketing and strategic planning.
The program is designed to equip students with the skills and knowledge required to succeed in this field,
making it an attractive option for those looking to advance their careers in tourism marketing. Graduates of the Postgraduate Certificate in Strategic Tourism Marketing can expect to find employment opportunities in a range of roles,
including marketing manager, tourism manager, and business development manager.
They may also choose to pursue further study, such as a Master's degree in Tourism Management or a related field.

Why this course?

Postgraduate Certificate in Strategic Tourism Marketing holds immense significance in today's market, particularly in the UK. According to a report by the World Tourism Organization (UNWTO), the UK's tourism industry generated £139.8 billion in exports in 2019, accounting for 11.9% of the country's total exports. This highlights the importance of effective marketing strategies in the tourism sector.
Year Tourism Exports (£ billion)
2015 83.4
2016 86.4
2017 90.3
2018 94.2
2019 139.8

Who should enrol in Postgraduate Certificate in Strategic Tourism Marketing?

Ideal Audience for Postgraduate Certificate in Strategic Tourism Marketing Are you a marketing professional looking to enhance your skills in the tourism industry? Do you have a passion for travel and a desire to make a career change? You may be interested in our Postgraduate Certificate in Strategic Tourism Marketing.
Key Characteristics: Our ideal candidate is a motivated and ambitious individual with a strong understanding of marketing principles and a desire to apply them in a unique and dynamic industry. They may have a background in marketing, hospitality, or a related field, and be looking to advance their career or start a new one.
Career Goals: Our graduates go on to pursue careers in senior marketing roles within the tourism industry, including destination management companies, tourism boards, and travel companies. According to the UK's Office for National Statistics, the tourism industry is a significant contributor to the UK economy, with over 200,000 people employed in the sector. By studying our Postgraduate Certificate in Strategic Tourism Marketing, you can be part of this growing industry and take advantage of the many job opportunities available.
Prerequisites: To be eligible for our Postgraduate Certificate in Strategic Tourism Marketing, you will need to have a good honours degree (or equivalent) in a relevant field, such as marketing, hospitality, or business studies. You will also need to have a strong understanding of marketing principles and a desire to apply them in a unique and dynamic industry.