Postgraduate Certificate in Strategic Positioning using Market Analysis Techniques

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International applicants and their qualifications are accepted

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Overview

Overview

Strategic Positioning

is a crucial concept in business that involves analyzing the market to create a unique selling proposition. This Postgraduate Certificate in Strategic Positioning using Market Analysis Techniques is designed for professionals who want to enhance their skills in understanding market dynamics and developing effective strategies.

Market analysis is a vital tool for businesses to stay competitive in today's fast-paced market. By applying market analysis techniques, learners will gain the ability to identify market trends, analyze customer needs, and develop targeted marketing strategies.

Some of the key skills you will learn include: market research, competitor analysis, segmentation, targeting, and positioning (STP). You will also study how to use data analysis and statistical methods to inform your strategic decisions.

Throughout this program, you will learn from experienced instructors who have a deep understanding of market analysis and strategic positioning. You will also have the opportunity to apply your knowledge through real-world case studies and group projects.

By completing this Postgraduate Certificate in Strategic Positioning using Market Analysis Techniques, you will be able to:

enhance your career prospects in marketing, management, or business development

develop a deeper understanding of market dynamics and how to use data analysis to inform your strategic decisions

improve your ability to create effective marketing strategies that drive business growth

Take the first step towards advancing your career in strategic positioning. Explore this program further to learn more about how it can help you achieve your career goals.

Market Analysis Techniques are a crucial component of the Postgraduate Certificate in Strategic Positioning, equipping students with the skills to analyze and interpret market data. This course offers strategic positioning expertise, enabling professionals to develop effective business strategies. By mastering market analysis techniques, graduates can drive business growth, improve decision-making, and enhance their career prospects in various industries. The course features real-world case studies and industry expert guest lectures, providing a unique learning experience. Upon completion, students can expect enhanced career opportunities and increased earning potential in strategic management roles.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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• Market Analysis Techniques
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• Strategic Positioning Framework
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• Competitive Analysis and SWOT
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• Market Segmentation and Targeting
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• Brand Positioning and Identity
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• Customer Needs and Preferences Analysis
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• Market Trend and Forecasting
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• Positioning Strategy Development
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• Implementation and Monitoring of Strategic Positioning

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Strategic Positioning using Market Analysis Techniques

The Postgraduate Certificate in Strategic Positioning using Market Analysis Techniques is a specialized program designed for professionals seeking to enhance their skills in market research and analysis.
This program focuses on equipping students with the knowledge and skills necessary to analyze markets, identify opportunities, and develop effective strategies for businesses.
Upon completion of the program, students will be able to apply market analysis techniques to drive business growth and competitiveness.
The duration of the program is typically one year, with students required to complete a series of modules that cover topics such as market research methods, data analysis, and strategic planning.
Industry relevance is a key aspect of this program, as it is designed to equip students with the skills and knowledge necessary to succeed in today's fast-paced and competitive business environment.
The program is particularly relevant to professionals working in industries such as marketing, management, and finance, who need to stay up-to-date with the latest market trends and analysis techniques.
By completing this program, students can enhance their career prospects and take on more senior roles within their organizations.
The program is also designed to be flexible, with students able to study online or part-time to suit their individual needs.
Overall, the Postgraduate Certificate in Strategic Positioning using Market Analysis Techniques is a valuable program that can help students develop the skills and knowledge necessary to succeed in today's business environment.

Why this course?

Postgraduate Certificate in Strategic Positioning using Market Analysis Techniques is highly significant in today's market, where businesses are constantly evolving and adapting to changing consumer demands. According to a survey by the Chartered Institute of Marketing (CIM), 75% of UK businesses believe that market analysis is crucial for making informed strategic decisions (Source: CIM, 2020).
Market Analysis Techniques Importance
SWOT Analysis 80%
Market Research 85%
Competitor Analysis 90%

Who should enrol in Postgraduate Certificate in Strategic Positioning using Market Analysis Techniques ?

Postgraduate Certificate in Strategic Positioning using Market Analysis Techniques is ideal for ambitious professionals seeking to enhance their skills in market analysis and strategic planning.
Target Audience: This postgraduate certificate is designed for individuals working in business, marketing, or management roles, particularly those in the UK, who wish to develop their expertise in market analysis and strategic positioning.
Key Characteristics: Our students typically have a bachelor's degree in a relevant field, 2+ years of work experience, and a strong interest in market analysis and strategic planning. They are often seeking career advancement or looking to transition into a new field.
Career Outcomes: Graduates of this postgraduate certificate can expect to secure senior roles in market analysis, strategic planning, and business development, with average salaries ranging from £50,000 to £80,000 per annum in the UK.