Postgraduate Certificate in Strategic Marketing for Small Businesses

Friday, 05 September 2025 16:16:58

International applicants and their qualifications are accepted

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Overview

Overview

Strategic Marketing for Small Businesses

Develop the skills to drive growth and success in a competitive market with our Postgraduate Certificate in Strategic Marketing for Small Businesses.


Designed specifically for entrepreneurs and business owners, this course equips you with the knowledge and expertise to create effective marketing strategies that reach and engage your target audience.


Learn how to analyze market trends, develop a unique value proposition, and implement data-driven marketing campaigns that drive results.


Some of the key topics covered include:

Marketing mix, segmentation, targeting, and positioning (STP); brand management; digital marketing; and market research.


By the end of this course, you'll be able to:

Develop a comprehensive marketing plan that aligns with your business goals;

Make informed decisions about marketing investments; and

Measure and evaluate the effectiveness of your marketing campaigns.


Take the first step towards transforming your business with our Postgraduate Certificate in Strategic Marketing for Small Businesses. Explore the course details and start growing your business today!

Strategic Marketing is the key to unlocking growth and success for small businesses. Our Postgraduate Certificate in Strategic Marketing is designed to equip you with the skills and knowledge to develop and implement effective marketing strategies that drive results. With a focus on digital marketing, data analysis, and market research, this course will help you understand how to create a tailored marketing plan that meets the unique needs of your business. By the end of the course, you'll have a deep understanding of how to measure and optimize your marketing efforts, leading to increased sales and revenue.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Market Research and Analysis for Strategic Marketing •
• Brand Management and Positioning •
• Digital Marketing Strategies for Small Businesses •
• Social Media Marketing and Engagement •
• Customer Relationship Management (CRM) Systems •
• Market Segmentation and Targeting •
• Competitive Analysis and Market Intelligence •
• Data-Driven Decision Making in Marketing •
• Measuring and Evaluating Marketing Performance

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Strategic Marketing for Small Businesses

The Postgraduate Certificate in Strategic Marketing for Small Businesses is a specialized program designed to equip entrepreneurs and marketing professionals with the knowledge and skills required to develop and implement effective marketing strategies in a rapidly changing business environment.
Through this program, learners will gain a deep understanding of the principles of strategic marketing, including market analysis, competitive analysis, segmentation, targeting, and positioning. They will also learn how to develop and implement marketing plans, manage marketing budgets, and measure the effectiveness of marketing campaigns.
The duration of the program is typically 6-12 months, depending on the institution and the learner's prior experience and qualifications. Learners can expect to spend around 10-15 hours per week studying and completing coursework, as well as participating in online discussions and assignments.
The Postgraduate Certificate in Strategic Marketing for Small Businesses is highly relevant to the marketing industry, particularly for small businesses and startups that need to develop effective marketing strategies to compete in a crowded market. The program is also relevant to larger businesses that want to upskill their marketing teams and improve their marketing performance.
By completing this program, learners will be able to apply strategic marketing principles to real-world business problems, develop innovative marketing solutions, and drive business growth and profitability. The program is also designed to prepare learners for more senior roles in marketing, such as marketing manager or marketing director.
The program is delivered through a combination of online and face-to-face learning, allowing learners to study at their own pace and on their own schedule. The program is also highly flexible, with learners able to complete coursework and assignments at any time that suits them.
The Postgraduate Certificate in Strategic Marketing for Small Businesses is a highly respected qualification that is recognized by employers and industry organizations around the world. By completing this program, learners will be able to demonstrate their expertise and knowledge in strategic marketing, and enhance their career prospects and earning potential.

Why this course?

Postgraduate Certificate in Strategic Marketing is a highly relevant and in-demand qualification for small businesses in today's market. According to a recent survey by the Chartered Institute of Marketing (CIM), 75% of small businesses in the UK believe that marketing is a key driver of their growth and success. Moreover, a study by the Centre for Entrepreneurs found that 60% of small businesses in the UK invest in marketing, with 40% allocating more than 10% of their turnover to marketing activities.
Marketing Investment Percentage of Turnover
Less than 5% 20%
5-10% 40%
More than 10% 40%

Who should enrol in Postgraduate Certificate in Strategic Marketing for Small Businesses?

Ideal Audience for Postgraduate Certificate in Strategic Marketing for Small Businesses Are you a small business owner or marketing manager looking to upskill and stay ahead of the competition in the UK?
Key Characteristics: You have a small to medium-sized business with annual revenues between £1 million and £10 million, operating in the UK. You have a marketing team or are responsible for marketing your business, but lack advanced marketing skills and knowledge.
Career Goals: You aim to enhance your marketing skills and knowledge to drive business growth, increase market share, and stay competitive in the UK market. You aspire to take on more senior marketing roles or start your own marketing consultancy.
Target Industry: The postgraduate certificate is designed for small businesses operating in various sectors, including retail, hospitality, finance, and technology, across the UK.
Prerequisites: You hold a bachelor's degree in marketing or a related field, and have at least 2 years of marketing experience in a small to medium-sized business.