Postgraduate Certificate in Strategic Extended Marketing Mix Planning

Monday, 16 February 2026 18:19:33

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Mix Planning

is a crucial aspect of business strategy, and the Postgraduate Certificate in Strategic Extended Marketing Mix Planning is designed to equip learners with the skills to develop and implement effective marketing plans.

For marketing professionals and aspiring managers, this program provides a comprehensive understanding of the extended marketing mix, including market analysis, segmentation, targeting, and positioning.

Through a combination of lectures, workshops, and case studies, learners will gain expertise in creating and executing marketing strategies that drive business growth and competitiveness.

Some key concepts covered in the program include market research, brand management, and digital marketing.

By the end of the program, learners will be able to analyze complex marketing problems, develop innovative solutions, and communicate their findings effectively.

Whether you're looking to advance your career or start your own business, this program will provide you with the knowledge and skills to succeed in the ever-changing marketing landscape.

So why wait? Explore the Postgraduate Certificate in Strategic Extended Marketing Mix Planning today and take the first step towards a successful marketing career.

Marketing professionals seeking to elevate their skills in strategic planning can benefit from our Postgraduate Certificate in Strategic Extended Marketing Mix Planning. This course equips you with the knowledge to analyze complex market trends and develop effective marketing strategies. By mastering the extended marketing mix, you'll gain a competitive edge in the industry. With marketing expertise, you can expect career advancement opportunities and increased earning potential. Unique features of the course include interactive case studies, industry expert guest lectures, and a focus on data-driven decision making. Upon completion, you'll be equipped to drive business growth and success.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Market Research and Analysis for Strategic Marketing Mix Planning •
• Consumer Behavior and Segmentation in Extended Marketing Mix •
• Brand Positioning and Brand Identity Development •
• Pricing Strategies for Competitive Advantage •
• Product Development and Life Cycle Management •
• Promotional Mix Planning and Execution •
• Digital Marketing Channels and E-Marketing Strategies •
• Social Media Marketing and Influencer Engagement •
• Data-Driven Marketing Mix Optimization and Measurement

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Strategic Extended Marketing Mix Planning

The Postgraduate Certificate in Strategic Extended Marketing Mix Planning is a specialized course designed for marketing professionals who want to enhance their skills in strategic marketing planning.
This program focuses on teaching students how to develop and implement effective marketing strategies that align with business objectives, using an extended marketing mix planning approach.
Learning outcomes of the program include the ability to analyze market data, develop marketing strategies, and evaluate their impact on business performance.
Students will also gain knowledge of how to integrate marketing mix elements, such as product, price, promotion, and place, to create a comprehensive marketing plan.
The duration of the program is typically one year, with students required to complete a series of modules that cover strategic marketing planning, market research, and marketing strategy implementation.
Industry relevance is high for this program, as it is designed to equip students with the skills needed to drive business growth and success in today's competitive marketplace.
The course is particularly relevant for marketing professionals working in industries such as finance, retail, and technology, where strategic marketing planning is critical to business success.
By completing the Postgraduate Certificate in Strategic Extended Marketing Mix Planning, students can enhance their career prospects and take on more senior roles in marketing management.
The program is also suitable for entrepreneurs and small business owners who want to develop a strategic marketing plan to grow their business.
Overall, the Postgraduate Certificate in Strategic Extended Marketing Mix Planning is a valuable investment for marketing professionals looking to advance their skills and knowledge in strategic marketing planning.

Why this course?

Postgraduate Certificate in Strategic Extended Marketing Mix Planning holds immense significance in today's market, where businesses are constantly evolving and adapting to changing consumer behaviors. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK believe that data-driven decision-making is crucial for success (Source: CIM, 2020).
Statistic Value
Number of marketers in the UK 1.3 million
Percentage of marketers using data-driven decision-making 75%
Average spend on digital marketing in the UK £3.5 billion

Who should enrol in Postgraduate Certificate in Strategic Extended Marketing Mix Planning?

Postgraduate Certificate in Strategic Extended Marketing Mix Planning is ideal for marketing professionals seeking to enhance their skills in strategic planning, data analysis, and digital marketing.
Key characteristics of the ideal candidate include: - A bachelor's degree in marketing, business, or a related field, with at least 2 years of work experience in marketing or a related field.
In the UK, the average salary for a marketing manager is £43,000 per annum, according to the Chartered Institute of Marketing. Those with a postgraduate qualification in marketing can expect a salary increase of up to 20%. - A strong understanding of marketing principles, including segmentation, targeting, and positioning.
The course is designed for individuals who want to advance their careers in marketing, particularly in the areas of digital marketing, data analysis, and strategic planning. - Excellent analytical and problem-solving skills, with the ability to interpret complex data and develop effective marketing strategies.