Postgraduate Certificate in Services Marketing Management

Tuesday, 16 September 2025 08:24:41

International applicants and their qualifications are accepted

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Overview

Overview

Services Marketing Management

is a postgraduate program designed for professionals seeking to enhance their skills in managing services marketing strategies.

Developing expertise in services marketing is crucial for organizations to stay competitive in today's market. This program focuses on equipping learners with the knowledge and skills required to create innovative services marketing strategies.

By studying services marketing management, learners will gain a deeper understanding of how to analyze customer needs, develop effective marketing campaigns, and measure the success of these campaigns.

Some of the key topics covered in this program include services marketing research, branding, and customer relationship management.

If you're looking to advance your career in services marketing, explore this postgraduate certificate program and discover how it can help you achieve your goals.

Services Marketing Management is a comprehensive course that equips students with the skills to excel in the services sector. By focusing on the strategic management of services, this postgraduate certificate helps students develop a deep understanding of the industry's complexities and nuances. With services marketing management at its core, the course covers key topics such as customer experience, service quality, and competitive analysis. Students will gain hands-on experience in developing marketing strategies and implementing them effectively. Graduates can expect services marketing management career prospects in various industries, including finance, healthcare, and technology.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Services Marketing Strategy •
• Brand Management in Services •
• Customer Relationship Management (CRM) in Services •
• Service Quality Management •
• Pricing Strategies for Services •
• Market Research for Services •
• Competitive Analysis in Services Marketing •
• Digital Marketing for Services •
• Measuring and Evaluating Service Performance

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Services Marketing Management

The Postgraduate Certificate in Services Marketing Management is a specialized program designed to equip students with the knowledge and skills required to succeed in the services marketing industry.
This program focuses on the unique aspects of services marketing, including the development of intangible products, the creation of customer experiences, and the management of service delivery systems.
Through a combination of theoretical and practical learning, students will gain a deep understanding of the principles and practices of services marketing management, including market research, branding, and customer relationship management.
The program is designed to be completed in one year, with students typically taking two modules per semester.
The duration of the program can be completed in a part-time or full-time mode, allowing students to balance their studies with work or other commitments.
The Postgraduate Certificate in Services Marketing Management is highly relevant to the services industry, which is a significant sector in many economies.
The program is designed to prepare students for senior roles in services marketing, such as marketing managers, brand managers, and customer experience managers.
Graduates of the program can expect to gain a competitive edge in the job market, with many employers seeking candidates with specialized knowledge and skills in services marketing management.
The program is taught by experienced academics and industry professionals, providing students with a unique blend of theoretical and practical knowledge.
The Postgraduate Certificate in Services Marketing Management is recognized by employers and academic institutions alike, ensuring that graduates have a high level of employability and career prospects.

Why this course?

Postgraduate Certificate in Services Marketing Management is a highly relevant and in-demand qualification in today's market. According to a report by the Chartered Institute of Marketing (CIM), the demand for services marketing professionals is expected to increase by 10% by 2025, with the UK market alone projected to reach £1.4 trillion by 2025 (Source: CIM, 2020).
Industry Growth Rate (%)
Financial Services 8.5
Healthcare 6.2
Retail 4.8

Who should enrol in Postgraduate Certificate in Services Marketing Management ?

Postgraduate Certificate in Services Marketing Management is ideal for
Professionals looking to advance their careers in services marketing, particularly those in the UK, where the sector accounts for over 80% of the country's GDP.
Marketing managers seeking to develop their skills in services marketing, with 71% of UK businesses relying on services to drive growth.
Entrepreneurs looking to start or grow a services-based business, with the UK's small and medium-sized enterprises (SMEs) accounting for 99.9% of all businesses.
Individuals with a passion for services marketing, who want to gain a deeper understanding of the sector and its challenges, with 64% of UK professionals reporting a desire to upskill.