Postgraduate Certificate in Service Marketing Techniques

Sunday, 15 February 2026 16:59:13

International applicants and their qualifications are accepted

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Overview

Overview

Service Marketing Techniques


Develop the skills to create customer-centric marketing strategies with our Postgraduate Certificate in Service Marketing Techniques.


Service marketing is a critical aspect of business success, and this program is designed for professionals looking to enhance their expertise in this area.

By studying service marketing techniques, you'll gain a deeper understanding of how to design and deliver exceptional customer experiences that drive loyalty and growth.


Our program is ideal for marketing professionals, business owners, and entrepreneurs seeking to upskill in service marketing.


Explore the latest service marketing techniques and take your career to the next level.

Service Marketing Techniques are essential for businesses seeking to deliver exceptional customer experiences. Our Postgraduate Certificate in Service Marketing Techniques equips you with the skills to design and implement effective service strategies, resulting in increased customer satisfaction and loyalty. By studying this course, you'll gain a deep understanding of service marketing principles, including market research, branding, and relationship management. With a strong focus on practical application, you'll develop a portfolio of projects that showcase your expertise in service marketing techniques. Upon completion, you'll be well-positioned for a career in service management, with opportunities in industries such as hospitality and healthcare.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Market Research and Analysis in Service Marketing •
• Service Quality Management and Customer Satisfaction •
• Branding and Positioning in Service Marketing •
• Pricing Strategies for Services •
• Marketing Communications in Service Industries •
• Relationship Marketing and Customer Retention •
• Service Operations Management and Logistics •
• Market Segmentation and Targeting in Service Marketing •
• Measuring and Evaluating Service Marketing Performance

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Service Marketing Techniques

The Postgraduate Certificate in Service Marketing Techniques is a specialized course designed to equip students with the knowledge and skills required to succeed in the service marketing industry.
This course focuses on the application of marketing principles to service-based businesses, enabling students to develop effective strategies for delivering high-quality services that meet customer needs.
Upon completion of the course, students can expect to gain a deeper understanding of service marketing concepts, including service quality, customer satisfaction, and relationship marketing.
The learning outcomes of the Postgraduate Certificate in Service Marketing Techniques include the ability to analyze service marketing problems, develop marketing strategies, and evaluate the effectiveness of marketing campaigns.
The duration of the course typically ranges from 6 to 12 months, depending on the institution and the student's prior experience.
The Postgraduate Certificate in Service Marketing Techniques is highly relevant to the service-based industries, such as healthcare, finance, and hospitality, where customer satisfaction and loyalty are critical to business success.
By completing this course, students can enhance their career prospects in service marketing and related fields, and develop the skills required to drive business growth and innovation in the service sector.
The course is designed to be flexible and accessible, with many institutions offering online or part-time study options to accommodate the needs of working professionals and students.
Overall, the Postgraduate Certificate in Service Marketing Techniques is an excellent choice for individuals looking to advance their careers in service marketing and make a meaningful contribution to the service-based industries.

Why this course?

Postgraduate Certificate in Service Marketing Techniques holds immense significance in today's market, where customer experience and service quality have become crucial differentiators. According to a survey by the Chartered Institute of Marketing (CIM), 75% of UK consumers are more likely to switch to a competitor if their service is poor (Source: CIM, 2020). This highlights the need for businesses to focus on delivering exceptional service experiences.
Service Quality Metrics UK Statistics
Customer Satisfaction 85% of UK consumers are satisfied with the services they receive (Source: Office for National Statistics, 2020)
Employee Engagement Only 27% of UK employees are engaged in their work (Source: Gallup, 2020)
Service Innovation UK businesses that invest in service innovation are more likely to experience growth (Source: KPMG, 2019)

Who should enrol in Postgraduate Certificate in Service Marketing Techniques?

Postgraduate Certificate in Service Marketing Techniques is ideal for
marketing professionals looking to enhance their skills in service marketing, particularly those working in the UK where 75% of businesses rely on services to drive growth (Source: CBI).
with 2+ years of experience in a related field, such as business, management, or a marketing-related discipline, and seeking to progress their careers in service marketing.
those interested in developing expertise in service design, customer experience, and relationship management, and who want to stay ahead of the competition in a rapidly changing market.
with a passion for understanding customer needs and delivering exceptional service experiences that drive loyalty and retention.