Postgraduate Certificate in Service Marketing Strategy

Tuesday, 26 August 2025 02:39:40

International applicants and their qualifications are accepted

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Overview

Overview

Service Marketing Strategy

is designed for professionals seeking to enhance their expertise in delivering exceptional customer experiences. This postgraduate certificate program focuses on developing a deep understanding of service marketing principles and their application in various industries.

By studying service marketing strategy, learners will gain knowledge on how to create value for customers, design and deliver services that meet their needs, and develop effective marketing strategies to promote these services.

Some key topics covered in the program include service blueprinting, customer journey mapping, and service quality management. Learners will also explore the role of technology in service marketing and how to leverage data analytics to drive business decisions.

Whether you're looking to advance your career or start a new venture, this postgraduate certificate in Service Marketing Strategy can help you develop the skills and knowledge needed to succeed in today's competitive service-based economy.

So why wait? Explore the possibilities of service marketing strategy and take the first step towards a brighter career future.

Service Marketing Strategy is a vital component of any successful business, and our Postgraduate Certificate in Service Marketing Strategy will equip you with the skills to excel in this field. By focusing on the design, delivery, and exchange of services, this course will help you develop a deep understanding of how to create value for customers and drive business growth. With service marketing strategy at its core, you'll learn how to analyze customer needs, develop effective marketing plans, and measure the impact of your efforts. Upon completion, you'll be well-positioned for a career in service marketing, with opportunities in industries such as finance, healthcare, and retail.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Market Research and Analysis in Service Marketing Strategy •
• Service Quality Management and Customer Satisfaction •
• Branding and Positioning in Service Marketing •
• Pricing Strategies for Services •
• Marketing Mix in Service Marketing •
• Service Operations Management and Logistics •
• Customer Relationship Management in Service Marketing •
• Digital Marketing for Services •
• Service Innovation and Design Thinking

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Service Marketing Strategy

The Postgraduate Certificate in Service Marketing Strategy is a specialized program designed to equip students with the knowledge and skills required to develop and implement effective service marketing strategies in various industries. Learning outcomes of this program include understanding the principles of service marketing, analyzing customer needs and preferences, and creating innovative service solutions that meet those needs. Students will also learn how to develop and implement marketing strategies that drive business growth and profitability. The duration of the Postgraduate Certificate in Service Marketing Strategy typically ranges from 6 to 12 months, depending on the institution and the student's prior experience and qualifications. This allows students to balance their academic commitments with their professional responsibilities and gain the knowledge and skills needed to succeed in the service marketing field. The Postgraduate Certificate in Service Marketing Strategy is highly relevant to the service-based industries, such as healthcare, finance, and hospitality, where customer experience and satisfaction are critical factors in driving business success. By gaining a deep understanding of service marketing principles and practices, students can develop the skills and knowledge needed to create innovative service solutions that meet the evolving needs of customers and drive business growth. This program is also relevant to professionals working in service-based industries who want to enhance their knowledge and skills in service marketing. It provides a comprehensive understanding of service marketing strategies, tactics, and tools, enabling students to make informed decisions and drive business success.

Why this course?

Postgraduate Certificate in Service Marketing Strategy holds immense significance in today's market, where customer experience and service quality have become key differentiators. According to a survey by the Chartered Institute of Marketing (CIM), 75% of UK consumers are more likely to switch to a competitor if their service is poor (Source: CIM, 2020). This highlights the importance of service marketing strategy in driving business growth and customer loyalty.
Service Marketing Strategy UK Statistics
Customer Experience 85% of UK consumers consider customer experience when making a purchase (Source: Econsultancy, 2019)
Service Quality 90% of UK businesses believe that service quality is crucial for customer satisfaction (Source: Institute of Customer Service, 2020)
Digital Marketing 61% of UK businesses use digital marketing to improve customer experience (Source: Econsultancy, 2019)

Who should enrol in Postgraduate Certificate in Service Marketing Strategy ?

Postgraduate Certificate in Service Marketing Strategy is ideal for ambitious professionals seeking to enhance their expertise in service marketing, particularly those working in the UK's thriving service-based industries.
Key characteristics of the target audience include: - Typically hold a bachelor's degree in marketing, business, or a related field
- Possess at least 2 years of work experience in service marketing, preferably in the UK's fast-growing service sectors such as finance, healthcare, or technology - Demonstrate a strong desire to upskill and reskill in order to stay competitive in the job market, with 71% of UK professionals reporting a need for continuous learning (Source: CIPD)
- Be willing to commit to part-time study, with many UK universities offering flexible online and distance learning options - Possess excellent communication and problem-solving skills, with the ability to apply theoretical knowledge to real-world service marketing challenges