Postgraduate Certificate in Qualitative Market Research

Sunday, 15 February 2026 13:25:24

International applicants and their qualifications are accepted

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Overview

Overview

Qualitative Market Research

is a crucial tool for businesses seeking to gain a deeper understanding of their customers' needs and preferences. This postgraduate certificate program is designed for marketing professionals and researchers who want to develop the skills to conduct effective qualitative research.

Through a combination of lectures, workshops, and projects, learners will gain a comprehensive understanding of qualitative research methods, including focus groups, interviews, and content analysis.

By the end of the program, learners will be able to design and execute a qualitative research study, analyze data, and present findings in a clear and concise manner.

Whether you're looking to advance your career or start your own business, this postgraduate certificate in Qualitative Market Research can help you stay ahead of the competition.

So why wait? Explore the world of qualitative market research today and discover a new way to understand your customers and drive business success.

Qualitative Market Research is a crucial skill for any aspiring market professional. Our Postgraduate Certificate in Qualitative Market Research equips you with the expertise to gather and analyze rich, nuanced data that drives business decisions. By learning from industry experts, you'll gain a deep understanding of research methods, data analysis techniques, and industry trends. With this qualification, you'll be well-positioned for a career in market research, consulting, or a related field. Unique features of the course include one-to-one mentorship and practical project work with real clients. Career prospects are excellent, with opportunities in top firms and startups alike.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Research Design and Methodology in Qualitative Market Research •
• Data Collection Techniques for Qualitative Market Research •
• Ethical Considerations in Qualitative Market Research •
• Coding and Analysis of Qualitative Data •
• Interpretation and Reporting of Qualitative Research Findings •
• Qualitative Data Analysis Software (e.g. NVivo, Atlas.ti) •
• Case Study Research in Qualitative Market Research •
• Focus Group Research in Qualitative Market Research •
• Semi-Structured Interviews in Qualitative Market Research

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Qualitative Market Research

The Postgraduate Certificate in Qualitative Market Research is a specialized program designed to equip students with the skills and knowledge required to conduct in-depth market research using qualitative methods.
This program focuses on teaching students how to analyze and interpret complex data, identify patterns and trends, and develop effective research strategies.
Upon completion of the program, students will be able to apply their knowledge and skills to real-world market research projects, making them highly sought after in the industry.
The learning outcomes of this program include the ability to design and implement qualitative research studies, analyze and interpret qualitative data, and communicate research findings effectively.
The duration of the program is typically one year full-time or two years part-time, allowing students to balance their academic responsibilities with work or other commitments.
The Postgraduate Certificate in Qualitative Market Research is highly relevant to the marketing and business industries, where companies need to make informed decisions based on data-driven insights.
By studying this program, students will gain a deep understanding of qualitative research methods and their application in market research, making them well-positioned to secure roles in top-tier marketing and research firms.
The program is taught by experienced academics and industry professionals, providing students with a unique blend of theoretical knowledge and practical experience.
Graduates of this program can expect to earn a competitive salary, with median salaries ranging from £40,000 to £60,000 depending on the industry and location.
Overall, the Postgraduate Certificate in Qualitative Market Research is an excellent choice for students looking to launch or advance their careers in market research and related fields.

Why this course?

Postgraduate Certificate in Qualitative Market Research holds immense significance in today's market, where understanding consumer behavior and preferences is crucial for businesses to stay competitive. According to a survey by the Market Research Society, 75% of UK businesses use market research to inform their decision-making processes. Moreover, 60% of UK marketers believe that qualitative research methods, such as focus groups and interviews, are essential for gaining a deeper understanding of their target audience.
Method Percentage of UK Businesses Using
Quantitative Research 55%
Qualitative Research 60%
Mixed-Method Research 25%

Who should enrol in Postgraduate Certificate in Qualitative Market Research?

Ideal Audience for Postgraduate Certificate in Qualitative Market Research Are you a marketing professional looking to enhance your skills in understanding consumer behavior and preferences? Do you want to stay ahead of the competition in the UK's competitive market landscape?
Demographics: Our postgraduate certificate is designed for individuals with a bachelor's degree in a relevant field, such as marketing, business, or psychology. You should have at least 2 years of work experience in a marketing or research role, with a strong understanding of qualitative research methods.
Career Goals: Upon completion of the postgraduate certificate, you can expect to gain expertise in qualitative market research, enabling you to take on senior roles in marketing, research, or consulting. According to a report by the Chartered Institute of Marketing, the average salary for a marketing manager in the UK is £43,000 per annum, with senior roles commanding salaries up to £70,000.
Skills Gained: Through this postgraduate certificate, you will develop skills in qualitative research methods, including focus groups, interviews, and content analysis. You will also gain expertise in data analysis and interpretation, as well as the ability to apply research findings to inform business strategy.