Postgraduate Certificate in Product Marketing Management

Saturday, 13 September 2025 19:11:31

International applicants and their qualifications are accepted

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Overview

Overview

Product Marketing Management

is a specialized field that focuses on the strategic planning and execution of product launches. This postgraduate certificate program is designed for marketing professionals and product managers who want to develop the skills needed to drive business growth through effective product marketing strategies.

Through this program, learners will gain a deep understanding of product life cycles, market research, and customer segmentation, as well as learn how to create and execute successful product marketing campaigns.

Some key topics covered in the program include:

Market Analysis, Competitor Research, Product Positioning, and Launch Planning.

By the end of the program, learners will be equipped with the knowledge and skills needed to succeed in product marketing management and drive business results.

Are you ready to take your career to the next level? Explore our Product Marketing Management postgraduate certificate program today and discover how you can drive business growth through effective product marketing strategies.

Product Marketing Management is a strategic approach to drive business growth through effective product marketing. This Postgraduate Certificate program equips you with the skills to analyze market trends, develop targeted marketing strategies, and measure campaign success. You'll gain a deep understanding of product life cycles, customer behavior, and competitive analysis. With a strong focus on data-driven decision making, you'll be able to optimize product launches, improve brand awareness, and increase sales. Upon completion, you'll be well-positioned for a career in product marketing management, with opportunities in industries such as tech, consumer goods, and finance.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Product Lifecycle Management •
Brand Management and Positioning •
Market Research and Analysis •
Digital Marketing Strategies •
Product Launch Planning •
Customer Segmentation and Targeting •
Competitor Analysis and Intelligence •
Product Pricing and Revenue Management •
Marketing Mix Optimization •
Data-Driven Decision Making

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Product Marketing Management

The Postgraduate Certificate in Product Marketing Management is a specialized program designed to equip students with the knowledge and skills required to succeed in product marketing management.
This program focuses on teaching students how to develop and launch successful products, from market research to product launch and post-launch evaluation.
Learning outcomes of the program include understanding product life cycle management, market analysis, and segmentation, as well as developing effective marketing strategies and tactics.
Students will also learn how to create and manage product portfolios, develop go-to-market strategies, and measure product performance.
The duration of the program is typically one year, with students completing coursework and a final project over the course of 12 months.
Industry relevance is high for this program, as companies are increasingly looking for professionals who can develop and launch successful products.
Product marketing managers are in high demand across various industries, including technology, consumer goods, and healthcare.
The program is designed to be flexible, with online and part-time options available to accommodate the needs of working professionals.
Upon completion of the program, students will have the skills and knowledge required to succeed in product marketing management and can expect to earn a salary range of $80,000 to $120,000 per year.
Graduates of the program can expect to find employment opportunities in product management, marketing management, and business development roles.
The program is taught by experienced faculty members who have industry experience and are passionate about teaching and mentoring students.
The program is designed to be completed in one year, with students taking two courses per semester.
The program is highly regarded by employers and has a strong reputation in the industry.
The program is designed to be completed online, with students able to access course materials and interact with faculty and peers remotely.

Why this course?

Postgraduate Certificate in Product Marketing Management holds immense significance in today's market, where companies are increasingly focusing on product-centric strategies to drive growth and customer engagement. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK believe that product marketing is a key driver of business success.
Year Percentage of Marketers
2018 60%
2019 65%
2020 70%
2021 75%

Who should enrol in Postgraduate Certificate in Product Marketing Management ?

Postgraduate Certificate in Product Marketing Management is ideal for ambitious professionals seeking to upskill in product marketing, particularly those in the UK who want to stay ahead in a competitive job market.
Key characteristics of our target audience include: - Typically hold a bachelor's degree in marketing, business, or a related field
- Possess at least 2 years of work experience in product marketing, with a focus on digital marketing channels - Are based in the UK, where the demand for skilled product marketers is high, with the UK's digital marketing industry valued at £73.2 billion in 2022
- Are looking to transition into senior product marketing roles or take on more strategic responsibilities - Want to develop advanced skills in product marketing, including data analysis, market research, and campaign optimization