Postgraduate Certificate in Product Marketing

Monday, 16 February 2026 13:38:34

International applicants and their qualifications are accepted

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Overview

Overview

Product Marketing

is a specialized field that requires a unique blend of business acumen, technical expertise, and creative flair. This Postgraduate Certificate in Product Marketing is designed for ambitious professionals who want to drive growth and innovation in the digital landscape.

With a focus on product development, launch, and lifecycle management, this program equips learners with the skills to analyze market trends, create effective go-to-market strategies, and measure campaign performance.

Ideal for product managers, marketers, and entrepreneurs, this Postgraduate Certificate in Product Marketing provides a comprehensive understanding of product marketing principles, including product positioning, pricing, and positioning.

By the end of this program, learners will be able to develop and execute successful product marketing plans, drive business growth, and stay ahead of the competition.

Are you ready to take your product marketing skills to the next level? Explore our Postgraduate Certificate in Product Marketing today and discover how you can drive business success in the digital age.

Product Marketing is the backbone of any successful business strategy. Our Postgraduate Certificate in Product Marketing equips you with the skills to drive growth and revenue through data-driven product decisions. With a focus on product development and market analysis, this course helps you navigate the complex product landscape. You'll gain expertise in market research, brand management, and digital marketing, ensuring a strong foundation for a career in product marketing. Upon completion, you'll be equipped to drive business outcomes and make informed product decisions. Career prospects are vast, with opportunities in tech, finance, and more.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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Product Marketing Strategy
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Market Research and Analysis
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Segmentation, Targeting, and Positioning
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Brand Management and Branding
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Digital Marketing and E-commerce
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Product Launch Planning and Execution
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Product Life Cycle Management
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Competitor Analysis and Market Intelligence
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Performance Measurement and Evaluation
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Global Marketing and Cultural Adaptation

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Product Marketing

The Postgraduate Certificate in Product Marketing is a specialized program designed to equip students with the knowledge and skills required to succeed in product marketing.
This program focuses on teaching students how to develop and launch successful products, from market research to product launch and post-launch evaluation.
Learning outcomes of the program include understanding product life cycles, market analysis, and segmentation, as well as skills in product positioning, pricing, and promotion.
Students will also learn how to create effective product marketing strategies, manage product launches, and measure product performance.
The duration of the program varies depending on the institution and the student's prior experience, but it typically takes one to two years to complete.
The Postgraduate Certificate in Product Marketing is highly relevant to the industry, as companies are constantly looking for professionals who can develop and execute successful product marketing strategies.
Many industries, including technology, healthcare, and consumer goods, require product marketers who can understand customer needs and develop products that meet those needs.
Graduates of the program can expect to find employment in product marketing roles, such as product manager, product marketer, or product launch manager.
The program is also beneficial for those who want to transition into product marketing from other roles, such as sales or business development.
Overall, the Postgraduate Certificate in Product Marketing is a valuable program for anyone looking to launch and grow successful products in today's competitive market.

Why this course?

Postgraduate Certificate in Product Marketing holds immense significance in today's market, where companies are increasingly focusing on product-centric strategies to drive growth and customer engagement. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK believe that product marketing is a key driver of business success.
Year Percentage of Marketers
2018 60%
2019 65%
2020 70%
2021 75%

Who should enrol in Postgraduate Certificate in Product Marketing?

Postgraduate Certificate in Product Marketing is ideal for ambitious professionals seeking to upskill in product marketing, particularly those in the UK who want to stay ahead of the competition.
Key characteristics of our target audience include: - Typically hold a bachelor's degree in a relevant field, such as marketing, business, or a related discipline
- Possess at least 2 years of work experience in product marketing, with a focus on digital product development and launch - Are based in the UK, where the demand for skilled product marketers is high, with the UK's digital economy valued at £2.9 trillion (2022)
- Are looking to transition into a product marketing role, or seek to enhance their existing skills and knowledge in this area - Are eager to stay up-to-date with the latest trends and best practices in product marketing, including data-driven decision making and customer-centric approaches