Postgraduate Certificate in Product Innovation and Strategy in Marketing

Thursday, 19 February 2026 03:54:03

International applicants and their qualifications are accepted

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Overview

Overview

Product Innovation and Strategy in Marketing


Develop the skills to drive business growth through innovative marketing strategies and product development.


Product Innovation and Strategy in Marketing is designed for marketing professionals looking to enhance their skills in creating innovative products and strategies that drive business success.

Learn how to analyze market trends, identify opportunities, and develop effective product innovation and marketing strategies.


Product Innovation and Strategy in Marketing is ideal for marketing professionals seeking to advance their careers or start their own businesses.

Gain the knowledge and skills to stay ahead of the competition and drive business growth through innovative marketing strategies and product development.


Explore this course further and discover how you can apply product innovation and strategy in marketing to achieve business success.

Product Innovation is at the heart of this Postgraduate Certificate in Product Innovation and Strategy in Marketing, where you'll develop the skills to drive business growth through creative and effective product development. By combining marketing strategy with product innovation, you'll gain a unique understanding of how to create products that meet customer needs and stay ahead of the competition. With product innovation expertise, you'll be in high demand across various industries, including tech, healthcare, and consumer goods. This course offers product innovation training, as well as career prospects in product management, innovation management, and marketing strategy.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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Product Innovation Management •
Marketing Strategy Development •
Design Thinking for Innovation •
Market Analysis and Segmentation •
Competitive Intelligence and Analysis •
Innovation Metrics and Evaluation •
Product Lifecycle Management •
Global Marketing Strategy •
Brand Management and Positioning •
Digital Transformation and Innovation

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Product Innovation and Strategy in Marketing

The Postgraduate Certificate in Product Innovation and Strategy in Marketing is a specialized program designed to equip students with the knowledge and skills necessary to drive product innovation and strategy in the marketing field.
This program focuses on the development of innovative products and services that meet the changing needs of customers, and how to create a successful product strategy that drives business growth.
Through this program, students will learn how to conduct market research, analyze customer needs, and develop effective product strategies that meet those needs.
The program also covers topics such as product life cycle management, product positioning, and product launch planning, all of which are critical components of a successful product innovation and strategy in marketing.
The learning outcomes of this program include the ability to analyze customer needs and develop effective product strategies, conduct market research and analyze data to inform product decisions, and create innovative products and services that meet those needs.
The duration of this program is typically one year full-time or two years part-time, and it is designed to be completed in a flexible and online format.
The Postgraduate Certificate in Product Innovation and Strategy in Marketing is highly relevant to the marketing industry, as companies are increasingly looking for professionals who can drive product innovation and strategy.
This program is ideal for marketing professionals who want to advance their careers and take on more senior roles, as well as for entrepreneurs and small business owners who want to develop their product innovation and strategy skills.
By completing this program, students will gain a competitive edge in the job market and be well-equipped to drive product innovation and strategy in the marketing field.
The program is also recognized by employers and academic institutions, and graduates have gone on to secure senior roles in marketing and entrepreneurship.
Overall, the Postgraduate Certificate in Product Innovation and Strategy in Marketing is a valuable and relevant program that provides students with the knowledge and skills necessary to succeed in this field.

Why this course?

Postgraduate Certificate in Product Innovation and Strategy in Marketing is a highly relevant and in-demand qualification in today's market. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers believe that product innovation is crucial for business success in the UK (Source: CIM, 2020). Moreover, a report by the Centre for Retail Research found that 60% of retailers in the UK plan to invest in product innovation over the next two years (Source: Centre for Retail Research, 2019).
Year Investment in Product Innovation
2018 45%
2019 55%
2020 65%
2021 75%
2022 85%

Who should enrol in Postgraduate Certificate in Product Innovation and Strategy in Marketing?

Postgraduate Certificate in Product Innovation and Strategy in Marketing is ideal for ambitious marketing professionals seeking to enhance their skills in product development and innovation, particularly those working in the UK where 71% of businesses report that innovation is crucial to their growth and competitiveness.
With a strong focus on strategic marketing, this course is designed for those looking to transition into product innovation roles or advance their careers in existing product management positions. Prospective learners should have a bachelor's degree in marketing, business, or a related field, and possess excellent analytical, problem-solving, and communication skills, with 64% of UK marketers reporting that they need to stay up-to-date with the latest industry trends and technologies.
The course is particularly relevant for those working in the creative, digital, and tech industries, where product innovation is a key differentiator for businesses looking to stay ahead of the competition. By the end of the course, learners can expect to develop a deep understanding of product innovation principles, strategic marketing, and the ability to drive business growth through innovative product development.