Postgraduate Certificate in Media Planning for MBAs

Sunday, 01 February 2026 15:10:10

International applicants and their qualifications are accepted

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Overview

Overview

Media planning

is a crucial aspect of business strategy for MBA students. Media planning involves analyzing data to create effective advertising campaigns. This Postgraduate Certificate in Media Planning is designed for MBAs who want to develop their skills in media planning and analysis.

By studying media planning, you will learn how to analyze data and create targeted advertising campaigns that drive results. You will gain a deep understanding of media channels, audience behavior, and campaign measurement.

Our program is perfect for MBAs who want to enhance their business skills and stay ahead in the competitive job market. You will learn from industry experts and apply your knowledge to real-world projects.

Don't miss out on this opportunity to take your career to the next level. Explore our Postgraduate Certificate in Media Planning and start building a successful career in media planning today.

Media Planning is a crucial skill for MBAs looking to succeed in the advertising industry. This Postgraduate Certificate in Media Planning equips you with the knowledge and expertise to develop effective media strategies that drive business results. With a focus on data-driven decision making, you'll learn how to analyze market trends, create targeted campaigns, and measure ROI. Our course offers flexible learning options and industry connections to help you build a strong network. Upon completion, you'll be equipped to take on senior roles in media planning, such as Media Director or Head of Marketing, with a salary range of £60,000-£100,000.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Media Planning and Strategy
• Digital Media Planning
• Data-Driven Media Planning
• Brand Communications Planning
• Media Buying and Negotiation
• Media Analytics and Evaluation
• Integrated Marketing Communications
• Media Planning for Digital Channels
• Media Planning for Traditional Channels
• Media Planning for Emerging Channels

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Media Planning for MBAs

The Postgraduate Certificate in Media Planning for MBAs is a specialized program designed to equip business graduates with the skills and knowledge required to succeed in the media planning industry.
This program is ideal for those who want to transition into a career in media planning or enhance their existing skills in this area.
By completing this program, students can develop a deep understanding of media planning principles, including media buying, budgeting, and campaign optimization.
The learning outcomes of this program include the ability to analyze media data, develop effective media plans, and evaluate campaign performance.
The duration of the program is typically one year, with students completing a series of modules that cover the key aspects of media planning.
The program is designed to be flexible, with students able to study online or on-campus, depending on their preferences.
Industry relevance is a key aspect of this program, with many graduates going on to secure roles in top media agencies and brands.
The program is also relevant to the digital marketing landscape, with a focus on the latest trends and technologies in media planning.
By completing this program, students can gain a competitive edge in the job market and pursue a career in media planning.
The program is accredited by a recognized accrediting body, ensuring that students receive a high-quality education that is recognized by employers.
Overall, the Postgraduate Certificate in Media Planning for MBAs is a valuable investment for anyone looking to launch or advance a career in media planning.

Why this course?

Postgraduate Certificate in Media Planning is a highly sought-after qualification for MBAs in today's market, with the UK's advertising industry projected to reach £43.8 billion by 2025, according to a report by the Advertising Association. This growth is driven by the increasing demand for digital media planning and buying, with 75% of UK advertisers now using data and analytics to inform their marketing strategies, as highlighted in a survey by the Institute of Practitioners in Advertising (IPA).
Year Number of Advertisers Using Data and Analytics
2015 45%
2018 60%
2020 75%

Who should enrol in Postgraduate Certificate in Media Planning for MBAs?

Postgraduate Certificate in Media Planning for MBAs is ideal for ambitious business professionals seeking to upskill in media planning, a crucial aspect of digital marketing.
Demographics: Typically, our target audience consists of UK-based MBAs aged 30-45, with a minimum of 3 years of work experience in a related field, such as marketing, finance, or management.
Career Goals: Our ideal learners aspire to transition into senior roles in media planning, such as media planner, account manager, or business development manager, with a median salary of £55,000 in the UK.
Skills and Knowledge: To succeed in our Postgraduate Certificate in Media Planning for MBAs, learners should possess basic knowledge of digital marketing, data analysis, and project management, as well as strong analytical, problem-solving, and communication skills.