Postgraduate Certificate in Marketing and Consumer Behaviour

Thursday, 26 February 2026 11:00:21

International applicants and their qualifications are accepted

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Overview

Overview

Marketing and Consumer Behaviour


Develop a deeper understanding of consumer behaviour and its impact on marketing strategies with our Postgraduate Certificate in Marketing and Consumer Behaviour.


This programme is designed for marketing professionals and those looking to transition into the field, focusing on the psychological, social, and cultural factors that influence consumer decision-making.


Some key areas of study include: consumer research methods, segmentation, targeting and positioning, and the role of technology in shaping consumer behaviour.

By gaining a solid understanding of consumer behaviour, you'll be able to create more effective marketing campaigns and stay ahead of the competition.


Take the first step towards advancing your career in marketing and consumer behaviour. Explore our Postgraduate Certificate in Marketing and Consumer Behaviour today and discover how you can drive business success through a deeper understanding of your customers.

Marketing is a dynamic field that requires a deep understanding of consumer behaviour. Our Postgraduate Certificate in Marketing and Consumer Behaviour equips you with the skills to succeed in this fast-paced industry. By studying the latest trends and techniques, you'll gain a comprehensive knowledge of how to create effective marketing strategies that drive results. With a focus on data-driven decision making, you'll learn to analyze consumer behaviour and develop targeted campaigns that resonate with your audience. Upon completion, you'll be equipped with the skills to pursue a career in marketing, with opportunities in brand management, market research, and more.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Consumer Behaviour and Decision Making •
• Marketing Research Methods •
• Brand Management and Branding •
• Digital Marketing Strategies •
• Marketing Communications and Advertising •
• Consumer Psychology and Motivation •
• Market Analysis and Segmentation •
• International Marketing and Globalisation •
• Data-Driven Marketing and Analytics

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Marketing and Consumer Behaviour

The Postgraduate Certificate in Marketing and Consumer Behaviour is a specialized course designed to equip students with advanced knowledge and skills in marketing and consumer behaviour, enabling them to analyze and understand consumer behavior, develop effective marketing strategies, and create innovative marketing campaigns. Learning outcomes of this course include the ability to analyze consumer behavior, develop marketing strategies, and create effective marketing campaigns, as well as the ability to evaluate the impact of marketing on consumer behavior and the market as a whole. Students will also gain expertise in data analysis, market research, and consumer insights, which are essential skills for a career in marketing and consumer behaviour. The duration of the Postgraduate Certificate in Marketing and Consumer Behaviour is typically one year full-time or two years part-time, depending on the institution and the student's prior experience and qualifications. This allows students to balance their studies with work or other commitments, making it an ideal option for professionals looking to upskill or reskill in the marketing and consumer behaviour field. The Postgraduate Certificate in Marketing and Consumer Behaviour is highly relevant to the marketing and consumer behaviour industry, as it provides students with the knowledge and skills required to analyze and understand consumer behavior, develop effective marketing strategies, and create innovative marketing campaigns. This course is particularly useful for marketing professionals, brand managers, and market researchers who want to enhance their skills and knowledge in consumer behaviour and marketing. The course is also relevant to the broader business and management field, as it provides students with a deep understanding of consumer behavior and the marketing function, which is essential for making informed business decisions. By studying the Postgraduate Certificate in Marketing and Consumer Behaviour, students can gain a competitive edge in the job market and advance their careers in marketing and consumer behaviour.

Why this course?

Postgraduate Certificate in Marketing and Consumer Behaviour is a highly sought-after qualification in today's market, with the UK's marketing industry valued at £1.2 trillion (Source: Institute of Direct Marketing). The demand for skilled marketers who can understand consumer behaviour is on the rise, with 75% of marketers citing data-driven decision-making as a key challenge (Source: Econsultancy).
Year Number of Marketers
2020 1,434,000
2021 1,542,000
2022 1,656,000

Who should enrol in Postgraduate Certificate in Marketing and Consumer Behaviour ?

Postgraduate Certificate in Marketing and Consumer Behaviour is ideal for marketing professionals and aspiring managers who want to enhance their understanding of consumer behaviour and develop advanced marketing skills.
Key characteristics of the ideal audience include: - Typically hold a bachelor's degree in marketing, business, or a related field
- Have at least 2 years of work experience in marketing or a related field - Are based in the UK, where the course is designed to meet the needs of the local job market, with 71% of graduates finding employment within six months of graduation (Source: Higher Education Statistics Agency)
- Are looking to advance their careers in marketing, management, or a related field - Want to develop expertise in areas such as market research, brand management, and digital marketing