Postgraduate Certificate in Marketing Research and Analysis

Tuesday, 17 February 2026 05:02:28

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Research and Analysis

is a specialized field that helps businesses make informed decisions. Marketing research involves collecting and analyzing data to understand consumer behavior, preferences, and needs. This Postgraduate Certificate in Marketing Research and Analysis is designed for professionals who want to develop advanced skills in data analysis, statistical modeling, and data visualization.

With this program, you'll learn how to design and implement research studies, collect and analyze data, and interpret results to inform marketing strategies. You'll also gain expertise in tools like SPSS, R, and Tableau, and develop a deep understanding of statistical concepts and data mining techniques.

Our program is ideal for marketing professionals, business analysts, and data scientists who want to enhance their skills in marketing research and analysis. You'll learn how to apply research findings to drive business growth, improve customer engagement, and stay ahead of the competition.

So why wait? Explore our Postgraduate Certificate in Marketing Research and Analysis today and take the first step towards becoming a marketing research expert.

Marketing Research and Analysis is a vital skill for any business professional. Our Postgraduate Certificate in Marketing Research and Analysis equips you with the tools to collect, analyze, and interpret data to inform marketing strategies. By gaining expertise in marketing research and analysis, you'll be able to drive business growth through data-driven decision making. This course offers a unique blend of theoretical foundations and practical applications, making it an ideal choice for those looking to advance their careers in marketing. With a strong focus on data analysis and interpretation, you'll be equipped to succeed in a rapidly changing business landscape.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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• Marketing Research Methods
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• Data Analysis and Interpretation
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• Statistical Analysis for Marketing
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• Marketing Mix Modeling
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• Consumer Behavior and Segmentation
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• Market Research Report Writing
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• Advanced Data Visualization Techniques

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Marketing Research and Analysis

The Postgraduate Certificate in Marketing Research and Analysis is a specialized program designed to equip students with advanced knowledge and skills in marketing research and analysis, a crucial aspect of digital marketing strategy. This postgraduate certificate program is typically offered over a period of 6-12 months, allowing students to balance their studies with their professional commitments. The duration of the program may vary depending on the institution and the student's prior experience and qualifications. The learning outcomes of this program focus on developing a deep understanding of marketing research methods, data analysis techniques, and the application of research findings to inform marketing decisions. Students will learn how to design and implement research studies, collect and analyze data, and interpret the results to drive business growth and competitiveness. The Postgraduate Certificate in Marketing Research and Analysis is highly relevant to the marketing industry, as it provides students with the skills and knowledge required to analyze complex marketing data and develop evidence-based marketing strategies. This program is particularly useful for marketing professionals who want to advance their careers or transition into roles that require advanced marketing research skills. Upon completion of the program, students will be able to apply their knowledge and skills to real-world marketing problems, making them highly sought after by employers in the marketing industry. The program's focus on marketing research and analysis also prepares students for careers in related fields such as business analytics, data science, and market research. Overall, the Postgraduate Certificate in Marketing Research and Analysis is an excellent choice for students who want to develop their skills in marketing research and analysis and advance their careers in the marketing industry.

Why this course?

Postgraduate Certificate in Marketing Research and Analysis is a highly sought-after qualification in today's market, particularly in the UK. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK consider data-driven decision-making to be crucial for their business success. Moreover, a report by the UK's Office for National Statistics (ONS) states that the UK's marketing industry is expected to grow by 4.5% annually from 2020 to 2025, creating a high demand for professionals with expertise in marketing research and analysis.
Year Growth Rate
2020-2021 4.2%
2021-2022 4.8%
2022-2023 5.1%

Who should enrol in Postgraduate Certificate in Marketing Research and Analysis ?

Postgraduate Certificate in Marketing Research and Analysis is ideal for marketing professionals seeking to enhance their skills in data-driven decision making.
Demographics: The ideal candidate is typically a marketing professional with at least 2-3 years of experience, holding a bachelor's degree in marketing or a related field.
Skills and Knowledge: Prospective learners should possess strong analytical and problem-solving skills, as well as a solid understanding of marketing principles, research methods, and data analysis tools.
Career Goals: The Postgraduate Certificate in Marketing Research and Analysis is designed to equip learners with the skills to drive business growth through data-driven insights, with potential career paths including marketing manager, research analyst, or business development manager.
UK Statistics: According to the Chartered Institute of Marketing, the UK marketing industry is projected to grow by 3.5% annually, with a shortage of skilled marketing professionals expected to persist.