Postgraduate Certificate in Marketing Psychology

Thursday, 30 October 2025 19:08:31

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Psychology

is a field that studies the psychological factors influencing consumer behavior and decision-making. This Postgraduate Certificate in Marketing Psychology aims to equip learners with the knowledge and skills to understand and apply psychological principles in marketing strategies.

By exploring the intersection of psychology and marketing, learners will gain a deeper understanding of consumer motivations, attitudes, and behaviors.

Some key areas of focus include consumer psychology, brand management, and market research, all of which are essential for developing effective marketing campaigns.

With this Postgraduate Certificate, learners can enhance their careers in marketing, advertising, or related fields, and stay ahead of the curve in an ever-changing market landscape.

So why wait? Explore the Postgraduate Certificate in Marketing Psychology today and discover how you can unlock the power of psychology in marketing.

Marketing Psychology is a fascinating field that combines the art of marketing with the science of human behavior. This Postgraduate Certificate in Marketing Psychology will equip you with the knowledge and skills to understand how consumers think, feel, and behave, and how to apply this understanding to develop effective marketing strategies. By studying Marketing Psychology, you'll gain a deeper understanding of consumer motivation, decision-making, and brand loyalty, as well as the ability to analyze and interpret marketing data. With this knowledge, you'll be well-positioned for a career in Marketing Psychology, with opportunities in advertising, market research, and brand management.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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• Consumer Decision Making Process
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• Marketing Research Methods
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• Brand Management and Brand Identity
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• Consumer Behavior and Motivation
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• Advertising and Promotional Strategies
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• Social Media Marketing and Psychology
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• Marketing Ethics and Responsibility
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• Data Analysis and Interpretation in Marketing
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• Marketing Strategy and Planning
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• Neuromarketing and Consumer Neuroscience

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Marketing Psychology

The Postgraduate Certificate in Marketing Psychology is a specialized program designed to equip students with the knowledge and skills necessary to apply marketing principles to understand human behavior and decision-making processes.
This course is ideal for marketing professionals who want to enhance their skills in marketing psychology, as well as those from related fields such as psychology, sociology, and business who are interested in the application of psychological theories to marketing practices.
Upon completion of the program, students can expect to gain a deeper understanding of the psychological factors that influence consumer behavior, as well as the ability to develop and implement effective marketing strategies that take into account the psychological aspects of consumer decision-making.
The learning outcomes of the Postgraduate Certificate in Marketing Psychology include the ability to analyze and interpret marketing data, develop and implement marketing campaigns that are tailored to specific target audiences, and evaluate the effectiveness of marketing strategies using psychological principles.
The duration of the program typically ranges from 6 to 12 months, depending on the institution and the student's prior experience and qualifications.
The Postgraduate Certificate in Marketing Psychology is highly relevant to the marketing industry, as it provides students with the skills and knowledge necessary to develop and implement effective marketing strategies that are grounded in psychological principles.
This program is also relevant to the broader field of business, as it provides students with a deeper understanding of the psychological factors that influence consumer behavior and decision-making processes, which can be applied to a wide range of business contexts.
By completing the Postgraduate Certificate in Marketing Psychology, students can enhance their career prospects and advance their careers in marketing and related fields.
The program is also designed to be flexible, with many institutions offering online or part-time options that allow students to balance their studies with work and other responsibilities.
Overall, the Postgraduate Certificate in Marketing Psychology is a valuable program that provides students with the skills and knowledge necessary to succeed in the marketing industry and beyond.

Why this course?

Postgraduate Certificate in Marketing Psychology is a highly sought-after qualification in today's market, particularly in the UK. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers believe that understanding consumer psychology is crucial for developing effective marketing strategies (Source: CIM, 2020). This is reflected in the growing demand for professionals with expertise in marketing psychology, with the number of students enrolling in postgraduate courses in this field increasing by 20% in the past year alone (Source: Universities and Colleges Admissions Service (UCAS), 2022).
Year Number of Students
2019 1,500
2020 1,800
2021 2,200
2022 2,500

Who should enrol in Postgraduate Certificate in Marketing Psychology?

Ideal Audience for Postgraduate Certificate in Marketing Psychology Marketing professionals seeking to enhance their skills in understanding consumer behavior and decision-making processes
Key Characteristics: Professionals with a degree in marketing, psychology, or a related field, typically aged 25-45, with 2-10 years of work experience in marketing roles
Career Goals: To develop expertise in marketing psychology, enhance career prospects, and increase earning potential, with a focus on roles such as marketing manager, brand manager, or market research analyst
UK-Specific Statistics: According to a report by the Chartered Institute of Marketing, the average salary for a marketing manager in the UK is £43,000, with those holding a postgraduate qualification in marketing psychology earning up to 20% more than their counterparts