Postgraduate Certificate in Marketing Metrics and ROI Analysis

Tuesday, 17 February 2026 15:16:23

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Metrics and ROI Analysis

Unlock the power of data-driven decision making with our Postgraduate Certificate in Marketing Metrics and ROI Analysis.


Designed for marketing professionals, this program equips you with the skills to measure, analyze, and optimize marketing performance.


Gain a deep understanding of metrics such as customer lifetime value, return on ad spend, and return on investment.


Learn how to apply data analysis techniques to drive business growth and improve marketing ROI.


Develop a data-driven mindset and stay ahead of the competition with our expert-led program.


Take the first step towards becoming a marketing metrics expert and explore our Postgraduate Certificate in Marketing Metrics and ROI Analysis today.

Marketing Metrics are crucial for businesses to measure and optimize their performance. Our Postgraduate Certificate in Marketing Metrics and ROI Analysis equips you with the skills to analyze data, identify areas for improvement, and make informed decisions. By mastering Marketing Metrics, you'll gain a competitive edge in the job market and enhance your career prospects. This course covers ROI Analysis, data visualization, and marketing strategy development, providing a comprehensive understanding of marketing performance. With Marketing Metrics expertise, you'll be able to drive business growth and success. Upon completion, you'll receive a recognized postgraduate certificate, opening doors to new career opportunities.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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• Data Analysis for Marketing Metrics
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• Marketing Mix Modeling
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• Return on Investment (ROI) Analysis
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• Customer Lifetime Value (CLV) Calculation
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• Attribution Modeling
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• Multi-Touch Attribution Modeling
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• Data Visualization for Marketing Insights
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• Marketing Performance Metrics
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• Key Performance Indicators (KPIs) for Marketing
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• Marketing ROI Optimization
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• Measuring Digital Marketing Effectiveness

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Marketing Metrics and ROI Analysis

The Postgraduate Certificate in Marketing Metrics and ROI Analysis is a specialized program designed to equip students with the skills and knowledge required to measure and optimize marketing performance.
This program focuses on teaching students how to collect, analyze, and interpret data to inform marketing decisions, with a strong emphasis on return on investment (ROI) analysis.
Upon completion of the program, students will be able to apply marketing metrics and analytics to drive business growth and improve marketing effectiveness.
The duration of the program is typically 6-12 months, depending on the institution and the student's prior experience.
The program is highly relevant to the marketing industry, as companies increasingly rely on data-driven decision-making to stay competitive.
By studying marketing metrics and ROI analysis, students will gain a deeper understanding of how to measure and optimize marketing campaigns, and how to use data to drive business growth.
The program is designed to be flexible and can be completed part-time, making it accessible to working professionals who want to upskill or reskill in marketing.
Graduates of the program can expect to find employment in a variety of roles, including marketing manager, business analyst, and data analyst.
The program is taught by experienced instructors who have a strong background in marketing and analytics, and who are passionate about sharing their knowledge with students.
Throughout the program, students will have the opportunity to work on real-world projects and case studies, which will help them to apply their knowledge and skills in a practical setting.
Overall, the Postgraduate Certificate in Marketing Metrics and ROI Analysis is a valuable program that can help students to advance their careers in marketing and analytics.

Why this course?

Postgraduate Certificate in Marketing Metrics and ROI Analysis is a highly sought-after qualification in today's data-driven market. According to a survey by the Chartered Institute of Marketing (CIM), 85% of marketers in the UK believe that data analysis is crucial for making informed business decisions. In fact, a study by Google found that companies that use data analytics to measure ROI see a 15% increase in revenue.
Year Percentage of Marketers Using Data Analytics
2015 40%
2018 60%
2020 85%

Who should enrol in Postgraduate Certificate in Marketing Metrics and ROI Analysis?

Postgraduate Certificate in Marketing Metrics and ROI Analysis is ideal for marketing professionals seeking to enhance their skills in data-driven decision making, particularly those in the UK who are looking to boost their career prospects.
Key characteristics of the target audience include: - Typically hold a bachelor's degree in marketing, business, or a related field
- Have at least 2 years of work experience in marketing, preferably in a management or leadership role - Are based in the UK, where the demand for marketing professionals with data analysis skills is high, with 71% of marketers stating that data analysis is crucial to their job (Source: CIPR)
- Are looking to advance their careers and take on more senior roles, such as marketing manager or director - Are interested in learning how to measure and optimize marketing campaigns using data and analytics tools, such as Google Analytics and Excel