Postgraduate Certificate in Marketing Metrics and ROI

Monday, 16 February 2026 20:46:27

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Metrics and ROI


Unlock the power of data-driven decision making with our Postgraduate Certificate in Marketing Metrics and ROI.


Designed for marketing professionals, this program equips you with the skills to measure, analyze, and optimize marketing performance.


Some of the key topics covered include: campaign evaluation, data analysis, and attribution modeling.

Gain a deeper understanding of how to tie marketing spend to business outcomes and drive revenue growth.


Whether you're looking to advance your career or start your own business, this program will give you the tools and expertise you need to succeed.


Explore our Postgraduate Certificate in Marketing Metrics and ROI today and discover a more data-driven approach to marketing.

Marketing Metrics and ROI are crucial for businesses to measure success and make informed decisions. Our Postgraduate Certificate in Marketing Metrics and ROI equips you with the skills to analyze data, optimize campaigns, and drive revenue growth. By mastering marketing metrics and ROI, you'll gain a competitive edge in the job market, with career prospects in data analysis, marketing strategy, and business development. Unique features of the course include real-world case studies and collaborative learning with industry experts. Upon completion, you'll be able to measure and optimize marketing performance, leading to increased efficiency and profitability.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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• Data Analysis for Marketing Metrics
• • Marketing Mix Modeling
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• Return on Investment (ROI) Analysis
• • Customer Lifetime Value (CLV) Calculation
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• Web Analytics and Tracking
• • Attribution Modeling
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• Data Visualization for Marketing Insights
• • Marketing Performance Metrics
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• Experimental Design and Testing
• • Quantitative Research Methods

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Marketing Metrics and ROI

The Postgraduate Certificate in Marketing Metrics and ROI is a specialized program designed to equip students with the knowledge and skills necessary to measure and optimize marketing performance.
This program focuses on teaching students how to use data and analytics to drive business decisions, with a strong emphasis on return on investment (ROI) analysis.
Through a combination of theoretical and practical modules, students will learn how to collect, analyze, and interpret marketing data, as well as how to use this data to inform marketing strategies and tactics.
The program is designed to be completed in one year, with students typically taking two modules per semester.
The duration of the program can vary depending on the institution and the student's prior qualifications, but most programs take around 12-18 months to complete.
The Postgraduate Certificate in Marketing Metrics and ROI is highly relevant to the marketing industry, as more and more businesses are recognizing the importance of data-driven decision making.
By the end of the program, students will have gained the skills and knowledge necessary to become a marketing metrics and ROI specialist, and will be able to apply this knowledge in a variety of roles within the marketing function.
The program is also relevant to other business functions, such as sales, product development, and finance, as these teams often rely on marketing metrics and ROI analysis to inform their decisions.
Overall, the Postgraduate Certificate in Marketing Metrics and ROI is a valuable program for anyone looking to advance their career in marketing or transition into a new role that involves marketing metrics and ROI analysis.
By studying this program, students will gain a deep understanding of how to measure and optimize marketing performance, and will be able to make data-driven decisions that drive business results.
The program is also highly relevant to the digital marketing landscape, as more and more businesses are relying on data and analytics to inform their marketing strategies and tactics.
As a result, the Postgraduate Certificate in Marketing Metrics and ROI is an excellent choice for anyone looking to stay ahead of the curve in the rapidly evolving world of digital marketing.

Why this course?

Postgraduate Certificate in Marketing Metrics and ROI is a highly sought-after qualification in today's data-driven market. According to a survey by the Chartered Institute of Marketing (CIM), 85% of marketers in the UK believe that measuring the effectiveness of their marketing campaigns is crucial for business success. In fact, a study by the Association of British Insurers (ABI) found that companies that use data analytics to inform their marketing decisions are 15% more likely to achieve their business objectives.
Marketing Metric UK Average ROI
Return on Ad Spend (ROAS) 150%
Return on Investment (ROI) 120%
Customer Acquisition Cost (CAC) £50

Who should enrol in Postgraduate Certificate in Marketing Metrics and ROI?

Postgraduate Certificate in Marketing Metrics and ROI is ideal for marketing professionals seeking to enhance their skills in measuring and optimizing marketing performance.
Key characteristics of the ideal learner: Marketing professionals with at least 2 years of experience, working in the UK, can expect a 15% increase in salary after completing the course, according to a survey by the Chartered Institute of Marketing.
Key skills and knowledge: Understanding of marketing metrics, data analysis, and statistical techniques; ability to interpret and present complex data insights; and experience with marketing automation tools.
Career benefits: Postgraduate Certificate in Marketing Metrics and ROI holders can expect to take on more senior roles, such as Marketing Manager or Director of Marketing, with an average salary increase of £30,000 per annum in the UK.