Postgraduate Certificate in Marketing Data Analytics

Friday, 13 February 2026 18:01:04

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Data Analytics


Unlock the power of data-driven decision making with our Postgraduate Certificate in Marketing Data Analytics.


Data analysis is at the heart of marketing strategy, and this program will equip you with the skills to extract insights from complex data sets.

Designed for marketing professionals and aspiring data analysts alike, this course covers the latest techniques in data visualization, machine learning, and statistical modeling.


Gain a competitive edge in the job market by learning how to measure campaign effectiveness, identify trends, and optimize marketing performance.

Whether you're looking to advance your career or start a new path, our Postgraduate Certificate in Marketing Data Analytics is the perfect choice.


Explore the program further and discover how you can transform your marketing approach with data-driven insights.

Data-driven marketing strategies are at the heart of this Postgraduate Certificate in Marketing Data Analytics, where you'll learn to extract insights from complex data sets and drive business growth. With a focus on practical skills, you'll develop expertise in data visualization, machine learning, and statistical modeling. Unlock career opportunities in data science, marketing, and business analysis, with a strong foundation in data-driven decision making. Unique features include a project-based approach, industry partnerships, and access to cutting-edge tools and technologies. By combining theoretical foundations with real-world applications, this course prepares you for a successful career in marketing data analytics.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Data Wrangling and Preprocessing for Marketing Analytics •
Statistical Inference and Hypothesis Testing in Marketing Data •
Machine Learning for Marketing Predictive Modeling •
Data Visualization for Marketing Insights and Decision Making •
Big Data Analytics and Hadoop for Marketing Applications •
Marketing Mix Modeling and Optimization •
Customer Segmentation and Profiling using Data Analytics •
Web Analytics and Digital Marketing Metrics •
Advanced Statistical Modeling for Marketing Research •
Data Mining and Text Analytics for Marketing Intelligence

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Marketing Data Analytics

The Postgraduate Certificate in Marketing Data Analytics is a specialized program designed to equip students with the skills and knowledge required to analyze and interpret complex data in marketing contexts.
This program focuses on teaching students how to extract insights from large datasets, using tools such as R, Python, and SQL, to inform marketing strategies and improve business outcomes.
Upon completion of the program, students will be able to apply data-driven approaches to marketing decision-making, leveraging data analytics to measure campaign effectiveness, optimize marketing mix, and predict customer behavior.
The duration of the program is typically one year, with students completing a series of modules that cover topics such as data visualization, machine learning, and statistical modeling.
Industry relevance is a key aspect of this program, as marketing professionals are increasingly relying on data analytics to drive business growth and stay ahead of the competition.
By gaining a Postgraduate Certificate in Marketing Data Analytics, students can enhance their career prospects in fields such as digital marketing, data science, and business analysis.
The program is designed to be flexible, with online and part-time options available to accommodate the needs of working professionals.
Graduates of this program can expect to earn a salary range of £40,000-£60,000 per annum, depending on their level of experience and the industry they choose to work in.
Overall, the Postgraduate Certificate in Marketing Data Analytics is an excellent choice for anyone looking to transition into a data-driven marketing role or advance their career in a field that is increasingly reliant on data analytics.

Why this course?

Postgraduate Certificate in Marketing Data Analytics is a highly sought-after qualification in today's data-driven market. According to a survey by the Chartered Institute of Marketing (CIM), 85% of marketers in the UK believe that data analytics is crucial for making informed business decisions. In fact, a report by the UK's Office for National Statistics (ONS) states that the use of data analytics in marketing has increased by 25% over the past two years, with 60% of marketers using data analytics to measure campaign effectiveness.
Year Percentage of Marketers Using Data Analytics
2019 45%
2020 60%
2021 75%
2022 85%

Who should enrol in Postgraduate Certificate in Marketing Data Analytics?

Ideal Audience for Postgraduate Certificate in Marketing Data Analytics Marketing professionals seeking to upskill in data-driven decision making, particularly those in the UK, where 71% of businesses use data analytics to inform their marketing strategies (Source: CMO Council UK)
Professionals with a background in marketing, business, or a related field, looking to enhance their skills in data analysis, interpretation, and visualization, are well-suited for this program. In the UK, the demand for data analysts is expected to grow by 14% by 2028, outpacing the average for all occupations (Source: Office for National Statistics).
Individuals interested in leveraging data to drive business growth, improve customer insights, and optimize marketing campaigns will find this program highly relevant. With a Postgraduate Certificate in Marketing Data Analytics, graduates can expect to increase their earning potential by up to 20% within two years of completing the program (Source: Institute of Marketing).