Postgraduate Certificate in Marketing Data Analysis

Friday, 13 February 2026 17:02:54

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Data Analysis

is a specialized field that helps businesses make informed decisions by extracting valuable insights from data. This postgraduate certificate program is designed for marketing professionals and data analysts who want to enhance their skills in data-driven marketing.

By studying Marketing Data Analysis, you will learn how to collect, analyze, and interpret large datasets to measure marketing performance and optimize campaigns. You will gain expertise in tools like Excel, SQL, and statistical software, as well as data visualization techniques to communicate findings effectively.

Our program covers topics such as data quality, data mining, and predictive analytics, enabling you to drive business growth through data-informed marketing strategies.

Take the first step towards becoming a data-driven marketer and explore our Postgraduate Certificate in Marketing Data Analysis today!

Data analysis is at the heart of marketing, and this Postgraduate Certificate in Marketing Data Analysis will equip you with the skills to unlock its full potential. By mastering data-driven decision making, you'll gain a competitive edge in the job market and boost your career prospects in marketing and beyond. This course offers practical training in data analysis tools like Excel, SQL, and Tableau, as well as theoretical foundations in statistics and machine learning. You'll also explore the application of data analysis in marketing, including market research, customer segmentation, and campaign optimization. With this certificate, you'll be ready to drive business growth and success.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Data Wrangling and Preprocessing for Marketing Analytics •
Statistical Inference for Marketing Decision Making •
Machine Learning for Predictive Modeling in Marketing •
Data Visualization for Marketing Insights •
Marketing Mix Modeling and Optimization •
Customer Segmentation and Profiling •
Text Analysis for Social Media Marketing •
Big Data Analytics for Marketing Strategy •
Marketing ROI Analysis and Attribution Modeling •
Advanced Statistical Techniques for Marketing Research

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Marketing Data Analysis

The Postgraduate Certificate in Marketing Data Analysis is a specialized program designed to equip students with the skills and knowledge required to extract insights from large datasets and apply them to marketing strategies.
This postgraduate certificate is typically offered over one year, with students typically committing to 12-18 months of study.
The program focuses on teaching students how to collect, analyze, and interpret data using various tools and techniques, including data visualization, machine learning, and statistical modeling.
Upon completion of the program, students will be able to apply their knowledge to real-world marketing problems, making them highly sought after by employers in the industry.
The Postgraduate Certificate in Marketing Data Analysis is highly relevant to the current job market, as companies are increasingly relying on data-driven decision making to stay competitive.
By combining marketing and data analysis, this program provides students with a unique skillset that is in high demand across various industries, including finance, retail, and healthcare.
Graduates of this program can expect to work as marketing data analysts, business intelligence analysts, or data scientists, and can also pursue careers in related fields such as market research and data science.
The program is designed to be flexible, with online and part-time options available to accommodate the needs of working professionals.
Overall, the Postgraduate Certificate in Marketing Data Analysis is an excellent choice for individuals looking to launch or advance their careers in marketing and data analysis.

Why this course?

Postgraduate Certificate in Marketing Data Analysis is a highly sought-after qualification in today's data-driven market. According to a survey by the Chartered Institute of Marketing (CIM), 85% of marketers in the UK believe that data analysis is crucial for making informed business decisions. In fact, a report by the UK's Office for National Statistics (ONS) states that the use of data analytics in marketing has increased by 25% over the past two years, with 60% of marketers using data analytics to measure campaign effectiveness.
Year Percentage of Marketers Using Data Analytics
2019 45%
2020 60%
2021 75%
2022 85%

Who should enrol in Postgraduate Certificate in Marketing Data Analysis?

Ideal Audience for Postgraduate Certificate in Marketing Data Analysis Marketing professionals, data analysts, and business leaders in the UK looking to upskill and reskill in data-driven marketing are the primary target audience for this postgraduate certificate.
Key Characteristics: Professionals with a bachelor's degree in marketing, business, or a related field, with at least 2 years of work experience in marketing or a related field, and a basic understanding of data analysis concepts.
Career Goals: Graduates of this postgraduate certificate can expect to secure senior marketing roles, such as marketing manager or data analyst, and earn a salary range of £40,000-£60,000 per annum in the UK, according to a report by the Chartered Institute of Marketing.
Industry Demand: The demand for marketing professionals with data analysis skills is high in the UK, with 75% of marketers reporting that they need to improve their data analysis skills to stay competitive, according to a survey by the Market Research Society.