Postgraduate Certificate in Marketing Behavioural Study

Saturday, 14 February 2026 20:27:44

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Behavioural Study

is a postgraduate certificate designed for professionals seeking to understand consumer behaviour and develop effective marketing strategies.

By studying marketing behaviour, learners will gain a deeper understanding of how consumers make purchasing decisions and develop skills to create targeted marketing campaigns.

This programme is ideal for marketing professionals, business owners, and entrepreneurs looking to enhance their knowledge of consumer behaviour and stay ahead in the competitive market.

Through a combination of lectures, workshops, and case studies, learners will learn how to analyse consumer data, develop marketing strategies, and measure campaign effectiveness.

By the end of the programme, learners will be equipped with the skills and knowledge to drive business growth and success.

So why wait? Explore the Postgraduate Certificate in Marketing Behavioural Study today and take the first step towards unlocking your full marketing potential.

Behavioural study is a crucial aspect of marketing, and our Postgraduate Certificate in Marketing Behavioural Study helps you master it. This course equips you with the skills to understand consumer behaviour, develop effective marketing strategies, and drive business growth. By studying behavioural marketing, you'll gain a deeper understanding of how people make purchasing decisions, allowing you to create targeted campaigns that resonate with your audience. With behavioural insights, you'll be able to behaviourally analyse data, identify trends, and make informed decisions. Career prospects are excellent, with opportunities in marketing, research, and consulting.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Consumer Behaviour and Decision Making •
• Marketing Research Methods •
• Brand Management and Brand Equity •
• Consumer Psychology and Motivation •
• Social Media Marketing and Influencer Studies •
• Marketing Communications and Public Relations •
• Data Analysis for Marketing Insights •
• Marketing Strategy and Planning •
• International Marketing and Cultural Studies

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Marketing Behavioural Study

The Postgraduate Certificate in Marketing Behavioural Study is a specialized program designed to equip students with the knowledge and skills necessary to understand and influence consumer behavior in marketing contexts.
This program focuses on the application of behavioral principles to develop effective marketing strategies that drive business growth and customer engagement.
Through a combination of theoretical foundations and practical applications, students will gain a deep understanding of behavioral marketing, including consumer psychology, decision-making processes, and the impact of technology on behavior.
Learning outcomes of the program include the ability to analyze consumer behavior, design and implement targeted marketing campaigns, and evaluate the effectiveness of marketing strategies.
The duration of the program is typically one year, with students completing a series of modules that cover the key aspects of behavioral marketing.
Industry relevance is a key aspect of the program, with a focus on preparing students for careers in marketing, advertising, and related fields where behavioral marketing skills are highly valued.
Graduates of the program will have the skills and knowledge necessary to drive business growth, improve customer engagement, and stay ahead of the competition in a rapidly changing marketing landscape.
The program is designed to be flexible, with online and part-time options available to accommodate the needs of working professionals and students with other commitments.
Overall, the Postgraduate Certificate in Marketing Behavioural Study is an excellent choice for anyone looking to advance their career in marketing and develop the skills necessary to succeed in a rapidly changing business environment.

Why this course?

Postgraduate Certificate in Marketing Behavioural Study is highly significant in today's market, where understanding consumer behavior is crucial for businesses to succeed. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers believe that understanding consumer behavior is essential for their business success in the UK (Source: CIM, 2020).
Statistic Value
Number of marketers who believe understanding consumer behavior is essential 75%
Percentage of marketers who use data to inform their marketing decisions 62%
Average spend on data-driven marketing in the UK £1.3 million

Who should enrol in Postgraduate Certificate in Marketing Behavioural Study?

Ideal Audience for Postgraduate Certificate in Marketing Behavioural Study Marketing professionals seeking to enhance their skills in behavioural marketing, particularly those working in the UK, where 71% of marketers believe that understanding consumer behaviour is crucial for business success (Source: Institute of Marketing UK).
Professionals with a background in marketing, business, or a related field, looking to gain a deeper understanding of consumer psychology and behaviour, and how to apply this knowledge to drive business growth and improve marketing strategies. Those interested in behavioural economics, consumer research, and data-driven marketing, with a focus on the UK market, where the average marketing budget is £2.5 million (Source: Marketing Week).
Individuals seeking to advance their careers in marketing, particularly in roles such as marketing manager, brand manager, or marketing consultant, and who want to stay up-to-date with the latest trends and best practices in behavioural marketing. Those looking to start a new career in marketing, or who want to transition into a role that involves behavioural marketing, such as a marketing analyst or a consumer insights specialist.